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The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book Paperback – July 16, 2020

4.6 out of 5 stars 184 ratings

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Editorial Reviews


"Mike Capuzzi delivers the goods yet again. He has taken the art of writing books to share your expertise, while building your credibility and authority to a whole new level! I have written 15+ books, and I even learned a few things I didn't know! From showing you how to use your book as a sales tool to get more business, to preparing an outline (before you start writing...which is critical), to crafting and developing your content and even designing your book.....IT'S ALL HERE IN HIS NEW BOOK, The 100- Page Book! This book is a great roadmap for a newbie who is thinking of writing a book, and also for those of us who have already written books before. It's all you need to know to write your own book! Well done Mike!"
-Larry Weinstein, CPA & Author

"If you're waiting and hoping for people to notice you and your business, it's probably not going to happen any time soon, unless you do something about it. In his latest book, The 100-Page Book, Mike Capuzzi shares an easy-to-implement marketing idea to help set you apart from the competition. His savvy solution is to write a "shook" - a short book chockful of practical information to attract quality customers."
 -Susan Friedmann, CSP, international bestselling author of "Riches in Niches: How to Make it BIG in a small Market."

"I am a huge believer in Mike Capuzzi's message. Every business owner should be taking advantage of today's digital printing methods and producing their own 100-page book for customer attraction. Mike lays out a simple how-to method for anyone to become the go-to expert in their field with this simple step-by-step guide. Not sure if you can do this? He also takes his own advice and gives you the opportunity to work with him to get your book produced in a few short weeks. I recommend that you listen to his advice and take action today."
-Greg Jameson, Best-Selling Author, Speaker & Consultant
"The 100-Page Book by Mike Capuzzi is a "must read" for all entrepreneurs, business owners, and anyone who wants to take an inside look at how to grow their business using books. Capuzzi's book will open your eyes to strategies you may have never considered, and it reveals techniques that will surely help you quickly write and publish your own short book."
-Craig Simpson, Author of The Direct Mail Solution and The Advertising Solution

"Being in the personal development industry for over 30 years, I have had the opportunity to create a positive impact on thousands of people. Their stories and all of the experiences over the years had created a strong desire to author a book so I could recollect and share their stories and help inspire many more people around the world. But how? I had attempted it numerous times before.
"And then, somehow an opportunity appeared. I came across Mike Capuzzi. Mike's easy-going personality in combination with his vast expertise in the process of creating a book, specifically with a marketing approach to it, has been exciting and inspiring. He breaks it all down into doable "chunks" anyone with the desire to succeed can accomplish. And the beauty of it is, you can hold your actual printed book in your hands in just 60 days."
-Rich Kohler, Author, got physical empowerment?: The Ambitious Woman's Guide to Living a Kickass Life

From the Author

An Interview with The 100-Page Book Author, Mike Capuzzi

If you had to explain this book in one sentence, what would you say? 
This is the perfect book to show business owners how to quickly author and leverage a short, helpful book that is specifically designed to attract their ideal customer (client/patient/student/member). It's a common fact that peoples' attention spans are shorter than ever before in history, so why are so many book authors writing long books which most people never finish? In many of these cases, the author (and his or her readers) would be better served by authoring a short book which readers can read in about an hour (and the author can write in just a few weeks).

Who are the major influencers on your life and philosophy?
Many folks who are no longer with us, including David Ogilvy, John Caples, Clayton Makepeace and Gary Halbert. Business and marketing experts, including Dan S. Kennedy, Bill Glazer, Zig Ziglar, Lee Milteer, Simon Sinek, Seth Godin, Denny Hatch, Brian Kurtz and Gary W. Keller.

What other authors influenced you to write The 100-Page Book? 
Book experts, including Tim Grahl, Joanna Penn, Penny C. Sansevieri, Nick Stephenson, Mark Dawson, Derek Murphy, Chandler Bolt and Ray Brehm.

What are some book that influenced you to write The 100-Page Book? 
  • Start with Why
  • Purple Cow
  • No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
  • No BS Direct Marketing: The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses 
  • Outrageous Advertising That's Outrageously Successful
  • Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful
  • Authority Marketing

If you could not use your current book title, what would be another choice?
It's a long one (which is why I didn't use it):The Best & Fastest Type of Book for Business Owners to Write to Get New Customers and Position Their Business as the #1 Choice in Their Community

Product details

  • Publisher ‏ : ‎ Bite Sized Books (July 16, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 108 pages
  • ISBN-10 ‏ : ‎ 1734118717
  • ISBN-13 ‏ : ‎ 978-1734118711
  • Item Weight ‏ : ‎ 4.6 ounces
  • Dimensions ‏ : ‎ 5.06 x 0.25 x 7.81 inches
  • Customer Reviews:
    4.6 out of 5 stars 184 ratings

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About the author

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Mike is a publisher, author and coach for business owners looking to get to the next level in their business. Throughout his 25 years in marketing and 21 years as a consultant, Mike’s innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional marketing concepts and business strategies for his clients.

This expertise has led him to be a guest speaker on the stages of some of the world’s most foremost experts on marketing, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.

Mike is the inventor of the wildly successful software product, CopyDoodles&reg;. CopyDoodles are hand-drawn graphic files that enable anybody to literally drag and drop attention-grabbing enhancements to their offline and online marketing materials. Tens of thousands of business owners, marketers and copywriters have benefited from the use of CopyDoodles.

In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners. Shooks are ideal for local business owners who are looking to increase their level of authority, while also providing helpful information in bite sized books.

Mike is also the host of The Main Street Author Podcast where he interviews business owners and book experts on real-world, proven ways to leverage a book to position yourself and promote your business. Check it out at, and if you think you would make a great guest (one that has written and published at least one printed book), visit to introduce yourself.

To learn more about Mike’s opportunities, visit, and if you’re looking for a content-rich, unique speaker for your in-person or virtual event or podcast, contact Mike for his speaker kit.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
184 global ratings

Top reviews from the United States

Reviewed in the United States on July 21, 2020
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38 people found this helpful
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Reviewed in the United States on August 19, 2020
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11 people found this helpful
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Reviewed in the United States on July 22, 2020
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5.0 out of 5 stars 100-Page Book Will Show You How To Create A Short Helpful Book For Your Business
By Greg Russell on July 22, 2020
Mike helped me create my first book a short book called “Virtual Events Made Easy”. Mike has outlined the exact process he taught me in “The 100-Page Book”. Mike Capuzzi gives you everything you need to get started on your own short book!
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15 people found this helpful
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Reviewed in the United States on August 27, 2020
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5.0 out of 5 stars The Why and How Every Business Owner Should Write a Short Helpful Book (SHOOK)
By Neal Schaffer on August 27, 2020
As an author of 4 books myself, I am always trying to convince my clients and those I speak to of the value and business benefits of writing a book. Now I have a book to push them to that explains the why and how in an efficient way without wasting your time.

What I love about Mike's approach is that the book is only the vehicle for the business, not the end game. Very very few people make money off of book sales - they make it off of how the book attracts new clients and moves prospects forward in their customer journey of purchasing from you.

If you have ever thought about writing a book to support your business, THIS IS YOUR BOOK!
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9 people found this helpful
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Reviewed in the United States on December 15, 2020
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5 people found this helpful
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Reviewed in the United States on October 15, 2020
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6 people found this helpful
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Reviewed in the United States on July 18, 2020
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Top reviews from other countries

Gary White
5.0 out of 5 stars Exactly what I needed! This is the book I was waiting for Mike to write!
Reviewed in the United Kingdom on July 17, 2020
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Craig Alexander
5.0 out of 5 stars FANTASTIC!
Reviewed in the United Kingdom on November 2, 2020
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Rev. A. Szwed
5.0 out of 5 stars Need marketing, then read this book!
Reviewed in Canada on July 13, 2021
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Gray Goodwin
4.0 out of 5 stars Great way to beat the ‘I’ll get to it later’ syndrome
Reviewed in Australia on November 20, 2021
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5.0 out of 5 stars A tonne of info packed in
Reviewed in Australia on September 5, 2021
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