Imagine looking into your hallway closet and twenty-seven dresses of all shapes, colors, sizes, and dates are all staring back at you. Basically, you must back into the door just to slam it shut anymore...Now, how much is that worth in money alone, let alone time, giving, work, and energy? This is exactly what Jane (Katherine Heigl) does for others in her life as she devotes all of her inspiration and whatever else could be expected to all of these bride's magic moments. It is her glory to assist...and to take over the whole ceremony of bridal adoration in the most detached of ways. She holds in the highest regard the whole 'idea' of weddings while clipping the newspaper's highlighted romantic stories of the week's interesting turn of wedded bliss and collects them. You could say she is obsessed with being obsessed and happy to be of service. Hmm, weddings, write-ups concerning them and, also, her boss, George (Edward Burns), and, yes, she dreams of the day she... and George, will hookup. This would truly be the icing on a divinely layered wedding cake.
Unbeknownst to Jane, the newly inspired marriage writer from the weekend's paper is also a crude cynic of weddings but made subject to writing them...or, is he really? Kevin (James Marsden) tramples extremely politely on a couple's special day word by word as Jane drinks it all in with an overly romantic straw - especially during an intriguing photo shoot he must have for a piece he has begun working on. When it comes to the wedding writer, collecting and dreaming over his words of floral loveliness wisp her off week after week - along with an abundantly jammed-up closet. She would never dream of saying, 'No' to a bridal friend. Everything seems to be in place to keep Katherine's life in order, that is until her delicious model sister, Tess (Malin Akerman), pops in and turns George's head around in matrimonial circles. While Katherine questions the whole idea that may be in her sibling's future, Kevin questions the 'whys' of taking other's "Kodak moments" instead of collecting one's own which result in this comedic wedding pantomime starring Katherine herself.