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About Aaron Wrixon
At age 22, Aaron Wrixon woke up and found himself in three different indie bands, none of which had any real prospects. So he did what anyone might do in his position—get a job and start recording on the side.
Since that time, he's been paid for writing well over 7 million words—the equivalent of 9 copies of the King James Bible—in more than 120 different industries across the English-speaking world.
He has also released nine albums worth of material and is working on a tenth.
His first major book project, Brent Weaver's "Get Rich in the Deep End," was released in 2020. "Mission Uncomfortable," with non-profit marketing expert Stu Swineford, was released in 2021.
Wrixon lives in Canada, surrounded by women—his wife, his two daughters, two dogs, and a bearded dragon.
In his spare time, he reads, plays board games, enjoys television, listens to Frank Zappa, and drinks a frightening amount of coffee. (Not necessarily in that order.)
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Now a Wall Street Journal and USA Today bestseller!
There’s only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that’s on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, “So many . . . are missing out on the insane opportunity on LinkedIn right now.”
Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you’ll be an expert LinkedIn user in no time.
Whether you’re an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.
This step-by-step guide to mastering LinkedIn will teach you how to:
- Optimize your LinkedIn profile so it’s something you’re proud to show off, rather than something you want to hide
- Make high-quality connections on LinkedIn with your ideal audience—the people you can serve and who can serve you
- Create compelling content—quickly, easily, and affordably—that will bring your dream opportunities to you
This book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you’re recruiting, you’ll find and connect with top talent. And if you’re generating leads and growing your business, you’ll create content that brings your ideal customer to you.
Are you ready for your first lesson?
When you follow the principles Brent lays out in this book, you’ll identify your ideal target audience, build awareness of your business, use stories and frameworks to attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base.
Whether you’re just starting out in business or you’re an industry veteran who can’t seem to get the recognition you deserve, Get Rich In The Deep Ends shows you how to own your market to become an invaluable expert for your chosen industry and build the stable, successful business you’ve always dreamed of.
As the leader of a nonprofit organization or its marketing department, you may have been told that investments in marketing run contrary to your organization’s mission. At the very least, you may feel that any spending that can’t be directly tied to that mission runs counter to the good you accomplish for the world. (Worse, you may worry that spending money on marketing actively robs the benefits you provide from the people who need them most.)
These beliefs, although they’re likely rooted in a genuine desire to do good for your constituents, are patently false.
Like any for-profit business, your nonprofit needs to invest time and energy—and yes, capital—in marketing to do the most you can for your stakeholders.
Because marketing, at its core, is about building relationships. And your nonprofit relies on those relationships to attract volunteers, engage with beneficiaries, build a team, recruit a board, attract press interest, and enlist the help of donors to do the most good you can for those you seek to help.
Besides, marketing should be considered an investment that helps you expand your ability to deliver on your mission. (Most healthy for-profit businesses invest between 3 and 20% of gross revenue, depending upon their market and desired growth goals).
Consider how much $1,000 could help your organization bring true benefit to the world. How much more good could you do with $10,000 to invest in that same mission? $100,000? If you could expand your ability to reach ten or even 100 times more people, wouldn’t that be a boon?
That’s the power of thoughtful, systematic marketing—what we call “Purpose-Driven Marketing— and what this book is all about.