Similar authors to follow
Manage your follows
About Alex Striler
Alex Striler has been involved in action sports since 1998.
In the mid-1990's, during the Internet boom, Striler invested in a startup company that created merchandising websites for action sports athletes and brands. In 1998, he left his full-time job on Wall Street and moved to California to operate the company full-time. He initially partnered with Tony Alva to create an online retail and wholesale distribution site for Alva's products. He also organized two professional skateboarding tours across the Western states. For the next five years, Striler's company created over 30 merchandising websites for skateboarders, surfers, freestyle motocross competitors and emerging action sports brands.
Although Striler had raced motocross as a youth, and still rides today, the late-1990's was his introduction to the business of action sports. During this time, he lobbied Wall Street to help fund the growth of middle-market action sports companies. In 2004, he became the President of Osiris Shoes. After helping to restructure Osiris, Striler worked with Championship Off Road Racing to create activation programs for sponsors and marketing partners.
Striler has worked with, consulted for, or raised money for many of the brands and athletes in his book. He also consults with non-endemic firms that seek to enter the action sports and motorsports industries.
He received his MBA from The Claremont Graduate University, where he studied directly under Peter F. Drucker. He received a BSBA from Cal Poly, Pomona.
Striler lives with his wife and four children in San Diego on an organic grove. During his free time, he promotes raw food diets and environmentally conscious lifestyles. He advocates fresh air, clean soil and pure water initiatives. Striler’s family discontinued using microwave ovens in 2003 and they pulled the plug on television in 2009. As a growing part of their diet, Striler’s family consumes locally-grown fresh foods and picks daily from their 50+ fruit trees, 20+ grape vines and vegetable garden. Although Striler’s 8-year old son has been a strict vegetarian for two years, the rest of the family does love an occasional backyard BBQ with burgers and fries.
Customers Also Bought Items By
Titles By Alex Striler
Learn how to raise money to race and give sponsors what they really want from their investment in your race team.
This book contains advice from over 30 professional racers and marketing executives on how to create winning sponsorship proposals and develop effective activation programs for brands that sponsor your team.
Lean how to:
1) Design decks and create proposals
2) Talk about return on investment - ROI
3) Value tangible and intangible assets
4) Create effective social media and publicity campaigns
5) Work with agents and agencies
6) Produce Proof of Performance reports
7) Differentiate between advertising, marketing, and branding
8) Become a company's brand ambassador
9) Base sponsorship prices on value, not costs
With input from Sponsorship Directors and Marketing Executives from MONSTER, ROCKSTAR ENERGY, TOYOTA, FORD, CHEVROLET, K&N FILTERS, MAKITA, MAC TOOLS, LUCAS OIL, LINCOLN ELECTRIC, SEMA, SAFETY-KLEEN, HP, TROY LEE DESIGNS, 4 WHEEL PARTS, PERMATEX, SPEEDCO, and more...
Words of advice from professional racers, including John Force, Brian Deegan, Ken Block, Ron Capps, Tanner Foust, and Ricky Johnson.
Learn how to quantify your activities and come up with a fair value that will attract brands to your race program.
X PLAY NATION contains first-hand testimony from the founders and CEO's of Volcom, Hurley, Quiksilver, Monster Energy, DC Shoes, Osiris, Tilly's, PacSun, FUEL TV, Zumiez, Metal Mulisha, X Games, Dragon, TransWorld, Plan B, Tru2eve, Lucas Oil, Vans, Warped Tour, Camp Woodward, Wahoo's Fish Taco and more.
"This book is a front seat look into the workings of the action sports culture. This perspective of the influence (and affluence) of these outdoor individual sports is refreshing, informative and different than other books." - Bob McKnight, CEO, Quiksilver, Roxy and DC Shoes
"Consumer driven along with generational change ... an insightful look at what is driving a 20 billion dollar (retail) global business. Alex has done a thorough job of getting the real story." - Bob Hurley, Founder and Chairman, Hurley
"Alex's ability to communicate the world of action sports is second to none. This is a must read." - Ricky Johnson, Supercross Champion
"Everything you always wanted to know on how the action sports industry does business." - Wing Lam, Co-Founder, Wahoo's Fish Taco
"An informative read for anyone interested in the business of action sports. It sparks ideas." - Richard Woolcott, CEO, Volcom
"Thirty-two years of my life! A little slice of American youth!" - Tom Campion, Founder ZUMIEZ
"A rare inside look into action sports marketing
and its success stories. Alex gets it straight for you. And, how they did it right from the industry's heaviest hitters." - Jen O'Brien, X-Games Silver Medalist & 2002 Women's World Skate Cup Champion
"Bob Costas should have read this before he interviewed Shaun White after Shaun won his first Olympic gold." - Chad Mihalick, Founder, Malakye
"A unique and rarely documented look at what goes inside the highly impenetrable world of action sports. A must read for anyone that would like to get an idea of what makes action sports work, without spending a minimum of 10 years living it." - Tony Mag, Founder, Osiris Shoes and H-Street Skateboards
"X PLAY NATION is not only good for those in the trenches of the street or behind a desk in the industry, it helps you understand the esoteric world of action sports. This book is the Art of War for people working in the fast track world of board and motor sports."
- Nate Sherwood, Professional Skateboarder
"A clear insider's view, very insightful. An informative read for anyone inside or outside of the action sports industry." - Will Howard, CEO, Dragon
"Anyone who has ever been curious of our lifestyle will enjoy discovering the exciting business of action sports. Easy to read and filled with great takeaways for every level of entrepreneur and dreamer." - Vipe Desai, Senior Director of Marketing, TransWorld Media