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Amazon Decoded: A Marketing Guide to the Kindle Store (Let's Get Publishing Book 4) Kindle Edition
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About the Author
- ASIN : B08F7ZXZ78
- Publisher : David Gaughran; 2nd edition (August 3, 2020)
- Publication date : August 3, 2020
- Language : English
- File size : 547 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 328 pages
- Lending : Enabled
- Best Sellers Rank: #169,227 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Top reviews from the United States
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Sadly, I'm compelled by my scruples to five-star this book but I absolutely refuse to gush about it effusively or point out its sheer solidity in anything even close to glowing terms.
If you insist on buying it, I beseech you to let it sit in your library unread as long as possible lest you benefit unduly from the knowledge it imparts.
Part I starts with a dive into the birth of the Kindle Store and the device itself (which sold out in less than half a day on its birthday in 2007), followed by an exploration of algorithms, sales rank and "visibility marketing." Part II stresses the importance of metadata: categories, keywords, title, author name, and series. To be honest, I'd never given a thought to series metadata before, or to the sales potential of a series page. This information alone was worth the price of this guide!
Part III explains the charts, the importance of "Also Boughts" relevancy, and the reasons for the differences between the Best Seller lists and the Popularity lists. Again, I'd never even thought about Popularity lists until I read this section--another big revelation! Part IV discusses the pros and cons of being "exclusive" by enrolling in KDP Select and Kindle Unlimited (a potential gold mine for authors), or selling "wide" on other ebook retailers besides Amazon. If you're on the fence about which way to go--or if you want to try a mix of both--be sure to read this very detailed, informative section.
Last but definitely not least, Parts V and VI put all the prior information to practical use in a detailed discussion of various ways to attract readers to your books on Amazon: price promotions, free runs, Amazon promotions, deal sites, advertising platforms, mailing lists, newsletters and group promotions. You'll find several launch plans for new books and backlist promos for older titles in a series, making use of Free and Countdown Deals to drive sales and improve rankings.
Part VI concludes with a number of ways to "turbocharge" your series sales on Amazon, using methods for "experienced authors with a decent back catalog and a bit of money to spend." Even if you haven't reached that point yet, you'll find lots of good information here--especially the importance of your series page!
The wealth of knowledge doesn't end at the last page, however. You'll find tons of additional information on the "Resources" page, which is frequently referred to throughout this book. My thanks to the author for sharing his marketing knowledge and experience with all of us. HIGHLY RECOMMENDED!
There are some really great takeaways from this one — that’s clear to me based upon the sheer number of highlights I made in my Kindle app! It’s obvious the author has spent a ton of time researching, selling, tweaking, optimizing, and the like — he knows his stuff, and he shares all of that with the reader, which is awesome.
I did think the book dragged on a little bit in the second half, however. That’s not to say it was bad, just that it wasn't as useful for me and my use case. That half talks more about KDP Select (which I am not currently enrolled in, hence why I may have lost some interest). Moreover, it talks about advertising but stops short of adding a ton of real value in that department.
Oh well, I guess I’ll have to pick up another one of this author’s books for more info on that subject. But that’s okay, because, on the whole, this book was informative and enjoyable. The author’s also got some humor in him which adds to the reading experience. KDP Select enrollees, this book is 100% for you.
Author of “Get Out of Your Head”
If you're an author or a publisher that is trying to succeed with marketing a Kindle book on Amazon (Well, any book on Amazon but Kindle is the focus for most of this book), then this is a must read.
It's well written, friendly and easy to understand too. If I could give this more than 5 stars I would.
Top reviews from other countries
David Gaughran writes in an accessible, easy to digest style, giving you the detail you need without blinding you with rocket science. He knows his stuff and is generous with it - not only are these books great value, but if you sign up to his mailing list you'll get free tips and information every Friday in your inbox - what's not to like?
For those wishing to run their writing careers as a business, this is an excellent book. It gives detailed information about how the Amazon algorithms work, how to take advantage of this knowledge and how to maximise your chances of exposure and positioning on the multiple sales leagues.
For me, as what David describes as a ‘Wide Author’, the news isn’t good. It appears Amazon is rather narrow-minded regard genres and needs an author to restrict their writing to one genre, the narrower, the better. So, it’s not so much interested in selling good books, just a product from which it can make the maximum profit without worrying too much about content. If that sounds bitter, it’s because I’ve always admired writers willing to experiment, eager to stretch the minds of readers, daring to challenge long-held, often erroneous, beliefs. So much so, that I’ve emulated their stance in my own writing, though how successful that may have been is for others to determine.
My point is that such narrowness of approach as the sub-sub-genre gives does nothing to expand the minds, knowledge and opinions of those who read only in that limited field. And it positively harms those who would encourage broadening of the mind, adventurous reading, and the chance to experience something outside their comfort zone. This is what retail bookstores on the Highstreet used to do, sometimes with the help of imaginative and forward-thinking publishers; encourage readers to experiment.
Unfortunately, we live in a world where the single-mined will of the accountant rules above all, and the only issue of any importance is ‘How much profit can we make?’.
End of rant.
David makes no bones about the amount of work and dedication involved in playing this game as a professional. It’s demanding, time-consuming, and will not always garner results. But for those who win in this lottery, tweaking their output to best make use of the algorithms, the prizes in financial terms can be excellent. Of course, it also helps if you have a budget at hand to spend on some of the associated advertising.
So, not a book I can make maximum use of, though there are some aspects I can adopt to slightly increase visibility. Because Amazon is so fixated by narrow genre, my changes may make virtually no difference, however!
David makes it clear that we writers are very much in the hands of the business that is Amazon. My take from this is that I should ignore Amazon and concentrate my efforts on less prescriptive retailers if I’m to gain any increase in readership.
This is a fab single source for everything an indie author should know, who is publishing ebooks. There's nothing on POD here. Which is fine.
Check out the Look Inside for the topics covered – it's almost everything. Written in a lively style, and a step by step structure that guides you through the tangled jungle that is Amazon publishing.
It brings everything to a head at the end with suggested launch strategies – for authors with a series.
This is my only quibble – there's no promo plan for those of us with one book. I expect that's a pretty large audience. Of course, having a series has become the standard these days, but that still leaves us without that extra push up the creek.