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About Amber Naslund
Her professional expertise spans professional fundraising, corporate communications, marketing, professional services, and social business strategy. She's successfully run multimillion dollar fundraising campaigns, built and led executive corporate communication teams, and launched and grown international brands. As the VP of Social Strategy for Radian6 (successfully acquired by Salesforce.com in 2011), she advised Fortune 500 companies and their executives on social business strategy, and built a renowned community and social media team.
Amber is also the co-author of the best-selling social business book, The NOW Revolution, and her blog has been recognized several times for excellence in social media and community related content. She speaks professionally about social business and strategy at dozens of industry conferences and private events every year.
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The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.
Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.
This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:
- Engineer a New Bedrock
- Find Talent You Can Trust
- Organize your Armies
- Answer the New Telephone
- Emphasize Response-Ability
- Build a Fire Extinguisher
- Make a Calculator
The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.