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About Anne Janzer
As a professional writer, Anne spent years writing for scores of technology companies. That experience led her to write her first book, about marketing for the subscription economy.
Once she started writing books, she was hooked. She's now written three books about writing. Her most recent book, Writing to Be Understood, is about the craft and science of effective nonfiction writing - what's going on in the reader's head and how to make an impression.
Anne blogs about writing at annejanzer.com, where you can sign up for her Writing Practices list or online courses.
To stay up to date on her latest books, follow Anne on Amazon.
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Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:
- Using analogies to illustrate unseen concepts
- Appealing to the reader's innate curiosity
- Balancing humility with credibility
For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more.
Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will give you the insight you need to reach more people with your words.
Gold Medal Winner, 2019 Independent Publisher Book Awards
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
– Updated research and case studies reflecting the rapid growth of subscription-based businesses
– New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
– An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Do you fear the blank page? You may be skipping the essential early phases of writing.
Do you generate swarms of ideas but never publish anything? You need strategies to focus and persist to the finish.
When you learn to work with your brain instead of against it, you’ll get more done and have more fun.
Master the Inner Game of Writing
The Writer’s Process combines proven practices of successful authors with cognitive science research about how our minds work.
- How to invite creativity and flow into your writing process
- Why separating writing into different steps makes you more productive
- How to overcome writer's block, negative feedback, and distractions
- How to make time for writing in a busy, interrupt-driven life
Buy it now and find out why so many reviewers say that they wish they'd read it earlier!
The Writer's Process is a 2017 Readers' Favorite Gold Medal award winner and a Foreword INDIES Book of the Year Silver Medal winner.
What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author?
Write the book you want to see in the world.
Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose.
This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing.
Whether you’re an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this book will help you approach your book project with clarity, confidence, and commitment:
• Clarity about your message, your audience, and your vision for the work
• Confidence in your expertise, authority, and ability to write the book
• Commitment to see the book through to publication and spread the word beyond
If you’re looking for a quick-and-easy recipe or a promise of a best-seller, you won’t find it here. You will find suggested exercises, original research from a survey of hundreds of nonfiction authors, and stories and advice from other authors who have written meaningful, purposeful books.
Many authors report that they wish they’d written their books sooner. What are you waiting for?
Read this book now and start getting your word out.
If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully.
This book covers the business communication skills no one teaches you in writing class:
- How to streamline collaboration with stakeholders or subject matter experts
- Why the style guide is your friend, and how to create one for your business
- The most efficient way to approach revision
- How to set up your projects to sail through reviews and approvals
The Workplace Writer's Process is filled with actionable advice that you can use immediately to finish more projects in less time and create content. Buy it today to invest in your career success.
The Workplace Writer's Process won a 2018 IndieReader Discovery Award (2nd place overall in nonfiction) and is a finalist in the 2018 TopShelf Indie Book Awards. BookAuthority has named it one of the best business writing books of all time.
Kate Purmal and Lisa Goldman were members of extraordinary moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects that will transform their businesses and careers.