Apex Hides the Hurt Reprint Edition, Kindle Edition
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- Length: 226 pages
- Word Wise: Enabled
- Enhanced Typesetting: Enabled
- Page Flip: Enabled
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This New York Times Notable Book from the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.
Look for Colson Whitehead’s bestselling new novel, Harlem Shuffle!
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Tinka is a sweet dog, a treat dog, a jumping-up-to-greet dog. A fun dog, a sun dog, a run-and-run-and-run dog.| Learn more
“A brilliant, witty, and subtle novel, written in a most engaging style, with tremendous aptness of language and command of plot.”
—The New York Review of Books
“Terrific. . . . Inspired. . . . Engaging, exuding energy. . . . Will have you nodding in wonder.” —The Miami Herald
“Dazzling. . . . Gorgeous, expertly crafted sentences. . . . An eloquent novel about racial identity in America.” —Newsweek
“Brilliant. . . . Exhilarating. . . . What keeps you reading this critique of language is its language, and our perverse delight in the ingenious abuse of words.” —The New York Times
From the Trade Paperback edition.
From Bookmarks Magazine
Copyright © 2004 Phillips & Nelson Media, Inc.--This text refers to an alternate kindle_edition edition.
- ASIN : B000N2HCNS
- Publisher : Anchor; Reprint edition (January 9, 2007)
- Publication date : January 9, 2007
- Language : English
- File size : 1374 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 226 pages
- Lending : Not Enabled
- Best Sellers Rank: #409,425 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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What is in a name? Apparently a lot. Colson Whitehead's Apex Hides The Hurt takes a satirical look at the question and the answer, but also ingeniously blends in other aspects of cultural spoofs as we follow the adventures of a quirky (somewhat weird) "nomenclature consultant."
The story opens in the aftermath of the unnamed protagonist's most recent marketing success --the multi-cultural bandage, Apex, designed to match any skin tone. When he uses the bandage to "hide the hurt" of his repeatedly stubbed toe, he mistakenly buys the marketing hype (masking the pain) and continuously ignores a rather obvious gangrenous infection that eventually leads to the amputation of his toe resulting in a future filled with periods of imbalance, a noticeable limp and bouts of vertigo (confusion).
Following the amputation, his first job comes from the townsfolk of a mythical Winthrop. He is hired to name the town because the town council members are in vehement disagreement. The cutting edge software guru, Lucky Aberdeen, with a vision for the future wants to name the town New Prospera. The grounded African American mayor, Regina Goode, a descendent of the town's original freed slave founders, wants the name to be Freedom, what her ancestors named it originally. Lastly, Albie Winthrop, the wealthy, eccentric (and a bit shady) descendent of the white business man who brokered with the former slaves and renamed the town after himself wants to retain the name, Winthrop, for the town. They bring in a consultant to settle the argument and choose a name that must remain in use for at least one year. He avoids bribes, is misquoted in the newspaper, and eventually starts digging into the history of the town and finds that everyone has an ulterior motive as well as self-indulgent/satisfying justification for their name choice. He ironically finds the solution and the most fitting name for the town within the pages of history.
The novel is an admirable offering - it offers thought-provoking themes, timely topics, very clever parallels, and original delivery of the overall story. However, I found the characters were wholly underdeveloped, the dialogue scarce, and the pacing a bit slow, taking a while to get to the point of the book and then a rather abrupt ending. At the novel's end, I was left thinking - that's it? Maybe with a little more depth, I would have rated it a bit higher.
Reviewed by Phyllis
Nubian Circle Book Club