Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience 2nd Edition, Kindle Edition

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ISBN-13: 978-1492079224
ISBN-10: 1492079227
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From the Publisher

I go into detail about writing down everything, asking questions, honing your listening skills, or making multiple designs. It might seem as if you’d need weeks to prepare to talk to someone about your work! But, in reality, it all happens very quickly. Sometimes you’ll have plenty of time to prepare. Other times, you’ll need to form a response off-the-cuff and make very quick judgment calls. That’s the reason learning these skills and committing them to habit is so important. You want articulating design decisions to be something you can do so effortlessly that you no longer need to spend conscious effort applying all the advice contained in this book.

Let me be very clear: this is not about an “us versus them” mentality suggesting that designers are always right and opposing stakeholders who would otherwise make bad decisions. Rather, articulating design decisions is about creating an environment in which stakeholders can clearly see the expertise and thought process of the designers so that they want to support them. It’s about creating trust, demonstrating effectiveness, and doing so in a way that’s compelling and convincing.

In fact, one of the assumptions I make going into this book is that your design is the right thing to do. I have to assume that: you’ve done your research, you’ve made good decisions, you’re solving a problem for the business, and the design you propose is the right choice. If that’s not true, then no amount of wordsmithing your way around stakeholders is going to make any difference at all.

Talking to people about design might seem like a basic skill, but it’s actually really difficult to do. In my experience, designers have a difficult time adequately communicating with nondesigners in a way that’s effective. So, keep reading and learn how to better communicate to stakeholders, keep your sanity, and deliver the best user experience.

Who Should Read This Book

This book is written primarily for designers working with other nondesigner stakeholders: graphic, web, UX, interaction, interface, or visual designers.

Designers

If you’ve ever had the experience of a stakeholder insisting on a change that you disagreed with, this book is for you. It’s a common situation for designers to feel as if their own expertise and judgment is overruled by stakeholders who know little about design. This book is meant to bridge that gap and help you convince them your decisions are the best choice.

Senior Designers

You might think you’ve been doing this long enough and you’re already sufficiently skilled at articulating design decisions. That may be true, but how often are you applying thoughtful, deliberate effort at presenting your work? Besides validating what you already know, I provide a lot of actionable tactics to make it easier to put into practice.

Articulating design decisions is not something you can learn, become an expert in, and never have to work on again. It requires regular conscious effort and practice. You may be a black belt, but every time you enter the ring you can lose if you’re not practiced, ready, and aware.

The Whole Product Team

Despite the fact that this book is written for designers, because it is nontechnical and deals with many common problems, many other roles in the organization will be able to relate to, and benefit from, these tips and best practices. I’ve spoken with many researchers, developers, content strategists, and product owners who all benefited from the concepts and ideas in this book.

Editorial Reviews

Review

"Articulating Design Decisions is a must-read for anyone involved in design, whether it's product, software, or brand design. And by involved, I mean having any part of it. This is a book that's helpful to engineers, product managers, and executives as much as it is to designers."
- Christian Manzella, Senior Director & Head of UX, Samsung

"Articulating Design Decisions by Tom Greever will change the way designers talk about design. Get it, read it." 
- Tim O'Reilly, Founder and CEO, O'Reilly Media

"Articulating Design Decisions will give you an applicable framework to learn how to best present your design work to your stakeholders and clients. It is full of real-life examples and stories that makes it very engaging."
- Cynthia Savard Saucier, Director of UX at Shopify

"Tom's book is essential reading for designers looking to be in control of how their work is consumed by stakeholders and clients. This book is an easy-to read guide with applicable tips to articulating product decisions with authenticity, confidence, and clarity."
- Christy Ennis-Kloote, Design Principal, OpenDigital
--This text refers to the paperback edition.

About the Author

Tom Greever has been designing interfaces and leading design teams for 20 years. His experience as a UX designer, executive design leader, and consultant has given him a broad perspective on how better communication yields great design. He has coached and mentored teams on design practices and communication at both large enterprises and small start-ups all over the world.
--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B08FVV7PDN
  • Publisher ‏ : ‎ O'Reilly Media; 2nd edition (August 3, 2020)
  • Publication date ‏ : ‎ August 3, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 9011 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 330 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.8 out of 5 stars 138 ratings

About the author

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Tom Greever has been designing interfaces and leading design teams for 20 years. His experience as a UX designer, executive design leader, and consultant has given him a broad perspective on how better communication yields great design. He has coached and mentored teams on design practices and communication at both large enterprises and small start-ups all over the world.

He is available for in-person workshops, online training, or motivational keynotes for your team or conference. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now.

Customer reviews

4.8 out of 5 stars
4.8 out of 5
138 global ratings

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Reviewed in the United States on November 28, 2021
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5.0 out of 5 stars Memorable resource for UX designers!
By Kay on November 17, 2021
I know I'll keep coming back to this book again and again as I move through my career. It's an incredibly relevant and practical resource full of useful examples and templates to help designers communicate better with stakeholders. The author clearly illustrates how 'great design' is only part of the process –– the other part is gaining the necessary support of stakeholders and bringing others on board. The book highlights critical steps designers should take as they navigate meetings (from casual to formal) related to their projects. When these steps are taken, it results in stronger working relationships and trust.
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Kevin A
5.0 out of 5 stars Insightful, good reminder of how we should work
Reviewed in Germany on April 16, 2021
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