BJ Fogg, PhD

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About BJ Fogg, PhD
BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui.
Find out more at BJFogg.com and visit TinyHabits.com to learn about his upcoming book, Tiny Habits: The Small Changes that Change Everything
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Titles By BJ Fogg, PhD
New York Times Bestseller | A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you’ll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg’s new and extremely practical method picks up where Atomic Habits left off.
“There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and compassionate method I've ever come across.” —John Stepper, Goodreads user
BJ FOGG is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures.
This proven, step-by-step guide will help you design habits and make them stick through positive emotion and celebrating small successes. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve—by starting small.
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
Wäre es möglich, ein Buch zu schreiben, wenn man jeden Tag nur eine Minute lang daran schreibt? Kann man fitter werden, indem man zu Anfang nur eine Liegestütze am Tag macht?
Die Tiny-Habits-Methode funktioniert so: Such dir ein Verhalten aus, das du verändern möchtest, und mach es klein. So klein, dass es problemlos in deinen Tag passt. Und dann bringe es dazu, zu wachsen. Dr. BJ Fogg ist der Gründer des Behavior Design Lab an der Universität Stanford und entwickelte dort 2007 sein weltberühmtes Verhaltensmodell, das seitdem Millionen von Menschen zu einem besseren Leben verholfen hat. Jetzt hat er endlich ein Buch darüber geschrieben und erklärt darin seine Methode: Einfach, und in kleinen Schritten.
- NO SÓLO ENSEÑA A MEJORAR TU VIDA, SINO TAMBIÉN A GANAR MÁS DINERO.
- EL MÉTODO MÁS FÁCIL ESCRITO HASTA AHORA PARA CAMBIAR TUS HÁBITOS.
Todos tenemos una lista personal de buenos propósitos que arrastramos de año en año: perder peso, hacer ejercicio, dormir más, ahorrar, pasar menos tiempo navegando en internet, buscar trabajo, ser más productivos… La decisión es firme, el objetivo está claro, pero parecemos incapaces de sostener el propósito en el tiempo. ¿Por qué?
Entender cómo se adquieren los hábitos, tanto los buenos como los malos, es el primer paso para mejorar nuestro estilo de vida. Y nadie mejor que el Dr. BJ Fogg, una eminencia en el tema y una leyenda en Silicon Valley, para explicarlo mediante un sencillísimo esquema que marcará un cambio radical. Aún más importante: comparte un sistema infalible, rápido y divertido basado en reducir el nuevo hábito a un gesto mínimo. No hace falta fuerza de voluntad ni un sistema de recompensas ni sostener el cambio un número de días determinado. Solo necesitas treinta segundos diarios, que podrás insertar en el espacio de tu vida que tú elijas. También en cuestión de hábitos, menos es más.
Tutti, almeno una volta nella vita, abbiamo cercato di trasformare qualcosa di noi stessi, ma ci siamo presto resi conto che creare una nuova abitudine è quasi impossibile, finendo rapidamente scoraggiati. La strategia ideata da BJ Fogg PhD, che per la prima volta raccoglie i suoi studi in questo libro, punta a scardinare il pessimismo tramite il paradigma dei "piccoli passi": un metodo alla portata di tutti per rivoluzionare la propria vita, sostenibile e duraturo. Con uno stile semplice ma accurato, il fondatore del Behavior Design Lab di Stanford, uno dei massimi esperti mondiali di studi comportamentali, ci accompagna in un percorso in tre "passi" - iniziare dalle piccole cose, individuare il proprio personale stimolo all'azione e festeggiare ogni successo - per dare una svolta alla nostra esistenza nel modo più spontaneo, così come hanno fatto le migliaia di persone che hanno seguito i suoi insegnamenti.
Con consigli pratici specifici per gestire lo stress al lavoro - anche nelle professioni più impegnative, come quelle sanitarie −, per mantenere il benessere personale, per riportare l'armonia in famiglia e, infine, per ridurre l'impatto degli eventi che ci colpiscono tutti in un'epoca di forte incertezza.
Un libro innovativo e in controtendenza, che insegna in modo concreto ed efficace a vivere più felici e più sani nel mondo che sta cambiando.