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Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by [Theresa M. Lina]

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Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It Kindle Edition

4.4 out of 5 stars 150 ratings

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Editorial Reviews

Review

"Clear, sustainable differentiation is the key to long-term, profitable growth in competitive markets. Here, Theresa is offering a straightforward, four-part plan for getting there. All you have to do is implement it."
--Skip Battle, senior fellow, The Aspen Institute, and past or present board member at Netflix, LinkedIn, Workday, Expedia, FICO, OpenTable, and others

"Learn how to stop competing on price and leaving money on the table. Finally, there's a book that offers a simple path to higher revenues and gross margins."
--Steve Blank, Silicon Valley thought leader, and author of The Four Steps to the Epiphany

"I've personally learned so much from Theresa about how to achieve ​and sustain​ differentiation and market leadership, and I am so glad that she is sharing her vast wisdom on strategy with the world. This book brilliantly shows what it means to be the "go-to" in a crowded marketplace, using compelling examples that really bring the ideas to life."
--Tina Seelig, PhD, Professor of the Practice, Stanford University, and author of What I Wish I Knew When I Was 20

"In today's fast-changing world, strategic planning must happen on a daily basis and be a core skill and language that everyone in your organization shares. Theresa's Apollo Method for Market Dominance builds on what we did together at Accenture, and will provide a foundation for your collective pursuit of sustainable market leadership."
--Al Burgess, founder and former global managing partner, Communications Industry Group, Accenture

"Theresa's book is a goldmine of advice and practical techniques written by a strategy and marketing guru. It should be required reading for all executives and their teams responsible for profitable growth."
--Peggy Burke, founder of legendary Silicon Valley digital branding agency, 1185 Design

"In her timely, highly readable new book, Theresa shares proven, actionable insights for becoming a high-value provider, transcending the trap of lowest price competition. In today's environment, where mediocrity is lethal, the approaches outlined here can help every member of your organization participate in establishing your company as the go-to brand."
--James Strock, author of Serve to Lead

"Using illuminating stories from the Apollo Space program, Accenture, Disney, Apple, Tesla, Amazon, and others, Theresa shares her framework for establishing sustainable market leadership. Business leaders will appreciate her spot-on insights, fun writing style, and focus on results."
--Anneke Seley, coauthor of Sales 2.0 and Next Era Selling

"Theresa mashes business case studies and personal anecdotes into engaging lessons about how to distinguish your brand, add value to your offerings, and earn financial rewards. This book offers turn-by-turn insights to help you reach your business goals."
--Stuart Gannes, Silicon Valley startup board member, and former associate editor of Fortune Magazine

"People throughout Silicon Valley know it. And now everyone else will know it. Theresa has one of the most strategic and creative minds you'll ever encounter. It's about time she shared some of her techniques and research with the rest of us! The stories alone make this book a page-turner, but Theresa's practical, step-by-step approach to brand preeminence also makes it an invaluable tool for the entire company."
--Marilyn Schlitz, PhD, social science academic and researcher, filmmaker, and author of Living Deeply
 

About the Author

THERESA M. LĪNA has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups, has advised hundreds of companies, and began her career at Accenture, where she helped found, lead, and grow the firm's communications industry group, now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics.

Product details

  • ASIN ‏ : ‎ B088RKV1WF
  • Publisher ‏ : ‎ Lioncrest Publishing (June 2, 2020)
  • Publication date ‏ : ‎ June 2, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 8468 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 388 pages
  • Lending ‏ : ‎ Enabled
  • Customer Reviews:
    4.4 out of 5 stars 150 ratings

About the author

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THERESA M. LĪNA has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups, has advised hundreds of companies, and began her career at Accenture, where she helped found, lead, and grow the firm’s communications industry group, now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
150 global ratings

Top reviews from the United States

Reviewed in the United States on June 5, 2020
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Reviewed in the United States on June 2, 2020
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Reviewed in the United States on June 8, 2020
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Reviewed in the United States on June 2, 2020
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Reviewed in the United States on June 5, 2020
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Reviewed in the United States on June 2, 2020
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Reviewed in the United States on June 2, 2020
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Top reviews from other countries

P. Courtney
5.0 out of 5 stars A great read...
Reviewed in Canada on October 27, 2020
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