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About Bernadette Geyer
BERNADETTE GEYER is a writer, editor, and translator in Berlin, Germany.
Geyer is the founder of Geyer Editorial Services and has edited and translated dozens of books, business websites, and blogs. She has more than 20 years of marketing experience with small businesses and nonprofits. Her business writing focuses on branding, content marketing, and social media. Geyer also serves as COO & Head of Communications for Hostwriter.
Geyer is also a creative writer who received a Strauss Fellowship from the Arts Council of Fairfax County (Virginia, USA). Her poems and translations have appeared in Asymptote, Barrow Street, Fourteen Hills, The Massachusetts Review, Oxford American, and elsewhere.
Geyer's nonfiction has been published in AFAR Magazine, culture: the word on cheese, Funds for Writers, iExplore, The Writer, and elsewhere.
Branding for Beginners is perfect for those in need of branding tips for small businesses. At the heart of the book is a focus on being consistent in the way small business owners talk about their business. After 20+ years of experience copywriting, editing, and marketing for small businesses and nonprofits, Geyer noticed that it was the inconsistencies in marketing texts that really kept businesses from being memorable in the marketplace.
Branding for Beginners looks at the importance of having a Brand Style Guide, which serves as a cheat sheet for how you refer to your business. The book features an easy-to-use template you fill out along the way as you set the key basic ingredients of a Brand Style Guide for your business.
In a crowded marketplace, branding is important for small businesses. This book offers all the info you need to create a brand image for your business.
"First of all, I’d like to thank Bernadette for writing this book. I know and work with her for years now and still - I learned a lot from it. This book is easy to read and full of useful tips. Whether you are a start-up, an entrepreneur or a company that is in business for a while - I am sure you’ll find this book useful. Geyer has a lot of experience with companies and individuals from a variety of industries. And when it comes to marketing, she’s an expert in knowing what is essential for your business success. I highly recommend this book to everyone who wants to be consistent and successful building a brand that sells."
Owner, Life Coaching Berlin
"This book on branding is an easy read, and it gives you strategies and specific steps on how to establish your company's brand image, whether you are a startup or have been in business for quite some time. What sets this book apart from others is the accompaniment of a template where you can fill out as you move through each chapter. It's so easy to do! I recommend this book to anyone who wants to have a company with a consistent message to its employees, clients or suppliers. I wish I had this book when I was starting my business. I would have saved the hundreds of dollars that I spent hiring someone for my company's branding."
Pacita Floriam Florida
Business & Life Coach, The Emboldened Life
"In today's 24/7, constantly connected world, 'Branding for Beginners' offers the perfect recipe for ensuring business owners adopt the best logo and style for their business. Geyer understands that running a business is more than a full-time job, and her templates and worksheets reduce the time I will spend on keeping my style and logo consistent on all business communications. Customers will be immediately aware of what my business stands for when they see my logo or hear its tag line in any medium."
Owner, Poetic Book Tours
“I was awed by the seemingly endless number of ways that poets approached the subject. Naturally, there are poems about real inventions—from clocks to pantyhose to chemotherapy drugs—as well as poems that conjure fantastical inventions—such as a contraption for kissing and a happy marriage machine.
While some of the poems in this anthology provide searing commentary on the dreadfulness of some of the creations birthed by inventors, other poems offer us a view into the stories behind inventions, as well as the lives of real and imagined inventors.
Whether invoking humor, irony, historic research, or imagination, the poems in this anthology converse not only with each other, but also with their readers and the world at large, in service to the continued human drive to create solutions—even to problems we didn’t know we had.”
Poems by Alex Dreppec, Brett Foster, Clare Louise Harmon, Daniel Hales, David Mook, Donald Illich, Dorene O'Brien, F. J. Bergmann, FJP Langheim, Gwen Hart, H.M. Jones, Holly Karapetkova, J.G. McClure, Janet McNally, Jean Bonin, Jerry Bradley, Jesseca Cornelson, Jessica Goodfellow, Jo Angela Edwins, Joel Allegretti, Julie E. Bloemeke, Karen Bovenmyer, Karen Skolfield, Kathryn Rickel, Keith Stevenson, Kelly Cherry, Kim Roberts, Kirsten Imani Kasai, Kristine Ong Muslim, Laura Shovan, Magus Magnus, Malka Older, Marcela Sulak, Marjorie Maddox, Mia Leonin, Nolan Liebert, Norbert Gora, Rie Sheridan Rose, Rikki Santer, Robert Kenny, Sarah Key, Scott Beal, Shelley Puhak, Steven Wingate, Susan Bucci Mockler, Tanis MacDonald, Tanya Bryan, Tricia Asklar, W. Luther Jett, William Minor, and William Winfield Wright