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BookBub Ads Expert: A Marketing Guide to Author Discovery (Let's Get Publishing) Paperback – February 27, 2019
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"Gaughran's at it again: making me question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us tasty morsels of marketing brilliance like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one exception: it's not just a tasty morsel--it's an entire eight-course meal!"--USA Today bestselling author Nick Thacker
"I'm so happy with what I learned in this book that as soon as I finished the digital version, I went and bought the paperback version so I could reread it and mark it up with stickies and highlights. Thank you, David Gaughran, for doing all the hard work up front."--USA Today bestselling author AL Knorr
"Another winner - everything you need to set up successful ads."--Chris Syme, author of the SMART Marketing series and host of the Smartypants Book Marketing Podcast
- Publisher : David Gaughran (February 27, 2019)
- Language : English
- Paperback : 236 pages
- ISBN-10 : 9187109271
- ISBN-13 : 978-9187109270
- Item Weight : 9.1 ounces
- Dimensions : 5 x 0.59 x 8 inches
- Best Sellers Rank: #1,009,087 in Books (See Top 100 in Books)
- Customer Reviews:
About the author
Top reviews from the United States
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Bookbub Ads Expert is the latest in his series of must-have self-publishing guides and I found it (along with the helpful resources he points to on his site) to be just the kind of direction I needed to demystify Bookbub, currently one of the Big Three (along with Amazon and Facebook) of ad markets for authors. (Dave’s signature wit and humor are just the icing on the cake.)
If you’re having trouble wrapping your head around the nuances of Bookbub advertising (and it is very different than the other platforms out there) or you’re an old advertising veteran and want to refine your skills, you owe it to yourself to snag a copy of this book. Do it!
I've fumbled around with Bookbub advertising for a year or so now, without really knowing what I was doing. I love stats and figures, so that side of things was fine, but I had no idea how to identify suitable authors to target.
My strategy was to throw dozens of names into the targeting box and hope some of them worked.
Now, after reading BB Ads Expert, I've just finished setting up my first tests with a much more focussed audience, and I'm eagerly awaiting the first results.
To date, I've had more success with Facebook ads than anything else, but thanks to David's concise, no-nonsense guide I'm hoping I can add effective Bookbub ads to my arsenal of wealth-making tools.
And yes, I appreciated the little asides and jokes in the book.
Are you wondering whether to get this title? Ask yourself this: have you tried Bookbub ads? Do you think you're getting the most of out them?
If you're like me, you answered Yes and Not really.
If I sell two or three extra ebooks thanks to David's advice, this title will have paid for itself. You can't argue with that.
This book does indeed say that BookBub will run through your budget like nobody's business if you're not careful, but it gives you clear and useful suggestions for how to set up your ads, how to find and test target authors, and how to time and run your campaigns, with separate ideas for "big blast" campaigns (e.g., for a new release or Kindle Select deal) and "slow drip" campaigns (e.g., for a permafree book). After reading it, I do at least feel ready to dip my toes in BookBub's waters.
Although this book is for information, not entertainment, one of the best things about is the style. It's extremely readable, with lots of humor, so you'll enjoy reading it instead of plowing through it grimly. I wouldn't say just read it for the entertainment value alone, but it certainly helps!
Top reviews from other countries
With all the good advice I've been given in the last few years, I should be richer than Jef Besos by now - and yet sadly I'm still doing a day job between writing.
With great knowledge comes great responsibility, to master the execution of all these techniques and stick with them through stormy seas. The execution falls to me.
Thanks to David, I at least now know what I need to practice and get good at!
The useful information could probably have been covered in less than a dozen pages instead of the 221 on my device. And, personally, I'd rather have paid £9.99 for it rather than £3.99. It would have saved me wading through useless puffs, waffle and going off a tangents.
Gretta Curran Browne