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About Brad Schultz
I am the pastor of Zion Evangelical Church in Shelbyville, Indiana. The Lord called our family to Indiana in the summer of 2017, so we left academia after 15 years.
I am a former Professor of Journalism at the School of Journalism & New Media at the University of Mississippi. I have produced 11 books, four documentaries, and more than two dozen scholarly papers on a variety of topics. My main interests were how new technologies affect sports journalism and other issues related to sports media.
There are five documentaries on the site; two I did, and three student works that I supervised as class instructor. Two of the student works won a state Associated Press award for Best Documentary--a look at casinos in the state and the 50th anniversary of the underground atomic tests in Mississippi. The others are my productions--a look back at some Ole Miss sports heroes, and a program on the 1983 Egg Bowl, known as The Immaculate Deflection.
I am not finished publishing; I have a book coming out in fall 2019 called "The Immaculate Reception: The NFL's Greatest Day," and the Fifth Edition of Media Relations in Sports.
If you would like to contact me, my personal email is email@example.com.
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Titles By Brad Schultz
This book describes in detail the key events that helped shape the modern NFL, and why this period was so momentous to the league and its fans.
Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism.
New to this edition:
- An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism
- Interviews with industry experts currently working in the field of sports journalism
- The evolution of the industry to today’s audience-driven, social media-influenced landscape
- Reporting as storytelling in a modern media environment
- A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.
"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."
-Dr. Joe Foote, Arizona State University and Past President of the Association for Education in Journalism and Mass Communication
"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."
-Beth E. Barnes, University of Kentucky
Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.
This text lays the groundwork for good producing, giving the reader an insider′s perspective on newsroom structure and the producer′s role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today′s producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning.
- Combines the practical skills and techniques needed in today′s broadcast news production with timely theoretical and ethical issues facing producers.
- Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish.
- Reinforces teaching points through graphics, tables, charts, and photos.
- Gives readers an insider′s view of broadcast production through question-and-answer interviews with current and former broadcast news producers.
- Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows.
Broadcast News Producing is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.
In Lombardi Dies, Orr Flies, Marshall Cries: The Sports Legacy of 1970, Brad Schultz covers the most significant and momentous sports stories from this single year in American history, reflecting on the deeper impact of these events both on the sporting world and on society as a whole. Integration, homosexuality, drugs, lawsuits, and tragedy all crossed the sporting landscape in 1970, including pivotal moments such as student-athlete protests against racism in college football, the debut of Monday Night Football, a challenge to baseball’s reserve clause, and the plane crash carrying Marshall University’s football team that killed everyone on board. Schultz tells these stories and more, thoughtfully placing them within the context of the political, social, and cultural events taking place across the country and around the world.
Many of the athletes from 1970 may no longer be with us, their records may have been broken, and younger athletes may have taken their place, but forty-five years later, it is time to look back and reflect on the significance of the events that took place in this unforgettable sports year. Chronicling a remarkable time in the history of American sports, this book will interest historians, sports fans, and those wanting to learn more about the impact of sports on culture and society.