Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism.

New to this edition:

• An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism








• Interviews with industry experts currently working in the field of sports journalism








• The evolution of the industry to today’s audience-driven, social media-influenced landscape








• Reporting as storytelling in a modern media environment








• A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors’ own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor’s manual.

-Dr. Joe Foote, Arizona State University and Past President of the Association for Education in Journalism and Mass Communication

-Beth E. Barnes, University of Kentucky

 Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.

This text lays the groundwork for good producing, giving the reader an insider′s perspective on newsroom structure and the producer′s role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today′s producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning.

Key Features

• Combines the practical skills and techniques needed in today′s broadcast news production with timely theoretical and ethical issues facing producers.
• Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish.
• Reinforces teaching points through graphics, tables, charts, and photos.
• Gives readers an insider′s view of broadcast production through question-and-answer interviews with current and former broadcast news producers.
• Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows.

Broadcast News Producing is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.