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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by [Drew Eric Whitman]

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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers Kindle Edition

4.2 out of 5 stars 60 ratings

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Editorial Reviews

From the Author

Hello My Dear Reader!

Drew Eric Whitman here--thank you for visiting this page. Your support means the world to me!

Some of my reading friends have asked me, 
"Drew... which of your two books is right for me: Cashvertising or BrainScripts?"

It's sort of like asking, 
"Which tool is best?" The answer, of course, depends on what you're trying to "fix."   :-)

My previous book, 
Cashvertising, begins with a brief explanation of the foundational principles of consumer psychology, and then in the remaining pages--the majority of the book-teaches dozen of principles and tactics of advertising psychology to help readers boost the selling power of their ads, brochures, emails, websites, sales letters and other ad media. It's a book for advertisers.

BrainScripts for Sales Success, by contrast, digs much deeper into those psychological principles (since the entire book is dedicated to them), and features a practical twist: dozens of actual scripts showing you how to put the principles into action... how to speak them to others... and how to insert persuasion into every sales presentation. It's a book for salespeople.

Cashvertising focused on advertisingBrainScripts focuses on using those same tested psychological principles for person-to-person sales

Cashvertising and you'll get a general understanding how the principles discussed in BrainScripts work. 

BrainScripts and you'll not only know how they work at a far deeper level, but you'll also learn exactly how to apply them in one-on-one selling situations where you have a live human being in front of you that you're hoping to convince and influence.
"But, Drew! What if I'm an advertiser and I also do one-on-one selling?"

Good question. In that case, you definitely want both books. Read all of BrainScripts... and then jump into Cashvertising at the section which begins, 
"Ad-Agency Secrets: 41 Proven Techniques for Selling Anything to Anyone."
This way you'll cover all bases. You'll get a "crash-course" in the psychology of one-on-one selling--plus loads of scripts and dialogues you can use as templates for own presentations--and a hard-hitting "seminar" in the psychology of advertising copywriting and design to improve your ads, emails, websites, brochures, sales letters, and more.

If you've read the reviews that the wonderful Amazon readers have written, you'll quickly see that I'm all about providing practical, no-nonsense, put-it-to-immediate use information. No boring stories. No history lessons. No fluff just to fill space. (I hate books like that.) Like my live, in-person seminars, my goal is to deliver so much ready-to-use information--far more than you paid for--that by the time you're done reading, your head is spinning with new ideas that you can start using the very same day if you'd like.
Most importantly, I thank you wholeheartedly for your kind support. Readers like you make everything I do worthwhile. I hope to have the pleasure of talking with you--at least via email--one day. Or perhaps meeting in person at a live seminar. Feel free to contact me from my website if I can ever be of service to you, okay?
Thanks so much for your kind support. I hope to have the pleasure of talking with you--at least via email--one day. Feel free to contact me from my website if I can ever be of service to you, okay?
Drew Eric Whitman, D.R.S.
Direct Response Surgeon(tm)


"A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible."
Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute

“Read it and sell more—it’s just that simple.”
Roger Dawson, author of Secrets of Power Negotiating

“Puts you light years ahead of your competition. Read it… before your competition does.”
Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery

“Gives you an almost unfair advantage—yet it’s all perfectly legal!”
Richard Bayan, author of Words That Sell

“Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.”
Mark Joyner, founder and CEO of Simpleology

“Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?”
Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert

“It's like looking into a crystal ball of human behavior.”
Thomas A. Freese, author of Secrets of Question Based Selling

“The material in BrainScripts is so powerful it should require a license for use.”
Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling

BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.”
Robert Dilts, Founder NLP University

BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.”
Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!

BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.”
MJ DeMarco, author of The Millionaire Fastlane

BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.”
Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist

BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!”
René Gnam, author of René Gnam’s Direct Mail Workshop

“Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.”
Spike Humer, author of The 10 Day Turnaround --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B00MGUZ124
  • Publisher ‏ : ‎ McGraw Hill; 1st edition (October 3, 2014)
  • Publication date ‏ : ‎ October 3, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2101 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 226 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.2 out of 5 stars 60 ratings

About the author

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Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 34 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers.

His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco.

His intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

"BrainScripts for Sales Success" teaches how to use consumer psychology in one-on-one sales. See it now at:

Customer reviews

4.2 out of 5 stars
4.2 out of 5
60 global ratings

Top reviews from the United States

Reviewed in the United States on May 19, 2018
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Reviewed in the United States on April 10, 2015
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Reviewed in the United States on June 15, 2017
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Reviewed in the United States on November 19, 2014
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Reviewed in the United States on March 1, 2018
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Top reviews from other countries

Paul Simister
4.0 out of 5 stars Interesting book on the psychology of selling
Reviewed in the United Kingdom on October 4, 2014
2 people found this helpful
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the reddit
4.0 out of 5 stars Nice to have!
Reviewed in Germany on November 9, 2018
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