From the Author
Hello My Dear Reader!
Drew Eric Whitman here--thank you for visiting this page. Your support means the world to me!
Some of my reading friends have asked me, "Drew... which of your two books is right for me: Cashvertising or BrainScripts?"
It's sort of like asking, "Which tool is best?" The answer, of course, depends on what you're trying to "fix." :-)
My previous book, Cashvertising, begins with a brief explanation of the foundational principles of consumer psychology, and then in the remaining pages--the majority of the book-teaches dozen of principles and tactics of advertising psychology to help readers boost the selling power of their ads, brochures, emails, websites, sales letters and other ad media. It's a book for advertisers.
BrainScripts for Sales Success, by contrast, digs much deeper into those psychological principles (since the entire book is dedicated to them), and features a practical twist: dozens of actual scripts showing you how to put the principles into action... how to speak them to others... and how to insert persuasion into every sales presentation. It's a book for salespeople.
Whereas Cashvertising focused on advertising, BrainScripts focuses on using those same tested psychological principles for person-to-person sales.
Read Cashvertising and you'll get a general understanding how the principles discussed in BrainScripts work.
Read BrainScripts and you'll not only know how they work at a far deeper level, but you'll also learn exactly how to apply them in one-on-one selling situations where you have a live human being in front of you that you're hoping to convince and influence.
"But, Drew! What if I'm an advertiser and I also do one-on-one selling?"
Good question. In that case, you definitely want both books. Read all of BrainScripts... and then jump into Cashvertising at the section which begins, "Ad-Agency Secrets: 41 Proven Techniques for Selling Anything to Anyone."
This way you'll cover all bases. You'll get a "crash-course" in the psychology of one-on-one selling--plus loads of scripts and dialogues you can use as templates for own presentations--and a hard-hitting "seminar" in the psychology of advertising copywriting and design to improve your ads, emails, websites, brochures, sales letters, and more.
If you've read the reviews that the wonderful Amazon readers have written, you'll quickly see that I'm all about providing practical, no-nonsense, put-it-to-immediate use information. No boring stories. No history lessons. No fluff just to fill space. (I hate books like that.) Like my live, in-person seminars, my goal is to deliver so much ready-to-use information--far more than you paid for--that by the time you're done reading, your head is spinning with new ideas that you can start using the very same day if you'd like.
Most importantly, I thank you wholeheartedly for your kind support. Readers like you make everything I do worthwhile. I hope to have the pleasure of talking with you--at least via email--one day. Or perhaps meeting in person at a live seminar. Feel free to contact me from my website if I can ever be of service to you, okay?
Thanks so much for your kind support. I hope to have the pleasure of talking with you--at least via email--one day. Feel free to contact me from my website if I can ever be of service to you, okay?
Success!
Drew Eric Whitman, D.R.S.
Direct Response Surgeon(tm)
Review
"A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible."
Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute
“Read it and sell more—it’s just that simple.”
Roger Dawson, author of Secrets of Power Negotiating
“Puts you light years ahead of your competition. Read it… before your competition does.”
Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery
“Gives you an almost unfair advantage—yet it’s all perfectly legal!”
Richard Bayan, author of Words That Sell
“Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.”
Mark Joyner, founder and CEO of Simpleology
“Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?”
Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert
“It's like looking into a crystal ball of human behavior.”
Thomas A. Freese, author of Secrets of Question Based Selling
“The material in BrainScripts is so powerful it should require a license for use.”
Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling
“BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.”
Robert Dilts, Founder NLP University
“BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.”
Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!
“BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.”
MJ DeMarco, author of The Millionaire Fastlane
“BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.”
Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist
“BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!”
René Gnam, author of René Gnam’s Direct Mail Workshop
“Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.”
Spike Humer, author of The 10 Day Turnaround --This text refers to the paperback edition. From the Publisher
Drew Eric Whitman―(a.k.a. “Dr. Direct™”)―has been teaching consumer psychology to audiences worldwide for over 30 years. He’s created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Cashvertising, his fast-moving, high-content seminars teach audiences how to turn window-shoppers into cash buyers.
--This text refers to the paperback edition. About the Author
Drew Eric Whitman―(a.k.a. “Dr. Direct™”)―has been teaching consumer psychology to audiences worldwide for over 30 years. He’s created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Cashvertising, his fast-moving, high-content seminars teach audiences how to turn window-shoppers into cash buyers.
--This text refers to the paperback edition. 
![BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by [Drew Eric Whitman]](https://m.media-amazon.com/images/I/51TrmNkBI9L._SY346_.jpg)
