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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers Paperback – October 1, 2014

4.2 out of 5 stars 60 ratings

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Editorial Reviews

Review

"A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible."
Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute

“Read it and sell more—it’s just that simple.”
Roger Dawson, author of Secrets of Power Negotiating

“Puts you light years ahead of your competition. Read it… before your competition does.”
Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery

“Gives you an almost unfair advantage—yet it’s all perfectly legal!”
Richard Bayan, author of Words That Sell

“Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.”
Mark Joyner, founder and CEO of Simpleology

“Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?”
Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert

“It's like looking into a crystal ball of human behavior.”
Thomas A. Freese, author of Secrets of Question Based Selling

“The material in BrainScripts is so powerful it should require a license for use.”
Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling

BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.”
Robert Dilts, Founder NLP University

BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.”
Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!

BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.”
MJ DeMarco, author of The Millionaire Fastlane

BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.”
Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist

BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!”
René Gnam, author of René Gnam’s Direct Mail Workshop

“Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.”
Spike Humer, author of The 10 Day Turnaround

From the Publisher

Drew Eric Whitman―(a.k.a. “Dr. Direct™”)―has been teaching consumer psychology to audiences worldwide for over 30 years. He’s created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Cashvertising, his fast-moving, high-content seminars teach audiences how to turn window-shoppers into cash buyers.

Product details

  • Publisher ‏ : ‎ McGraw Hill; 1st edition (October 1, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0071833609
  • ISBN-13 ‏ : ‎ 978-0071833608
  • Item Weight ‏ : ‎ 10.9 ounces
  • Dimensions ‏ : ‎ 6.1 x 0.4 x 9 inches
  • Customer Reviews:
    4.2 out of 5 stars 60 ratings

About the author

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Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 34 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers.

His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco.

His intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

"BrainScripts for Sales Success" teaches how to use consumer psychology in one-on-one sales. See it now at: http://bit.ly/BrainScripts

Customer reviews

4.2 out of 5 stars
4.2 out of 5
60 global ratings

Top reviews from the United States

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Top reviews from other countries

Paul Simister
4.0 out of 5 stars Interesting book on the psychology of selling
Reviewed in the United Kingdom on October 4, 2014
2 people found this helpful
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the reddit
4.0 out of 5 stars Nice to have!
Reviewed in Germany on November 9, 2018