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Business For Authors. How To Be An Author Entrepreneur (Books for Writers Book 5) Kindle Edition
Are you ready to take the next step in your author journey?
Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression.
But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills.
˃˃˃ To take you from being an author to running a business as an author.
I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.
I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book.
In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity.
˃˃˃ In the book, you will learn:
** Part 1: From Author To Entrepreneur
The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?
** Part 2: Products and Services
How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan.
** Part 3: Employees, Suppliers and Contractors
The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.
** Part 4: Customers
In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.
** Part 5: Sales and Distribution
How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing.
** Part 6: Marketing
Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.
** Part 7: Financials
Changing your mindset about money, and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.
** Part 8: Strategy and Planning
Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the process for becoming a full-time author. Plus/ looking after yourself.
** Part 9: Next Steps
Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps.
** Appendices, Workbook and Bonus Downloads including a workbook and business plan template.
If you want to go from being an author, to running a business as an author, download a sample or buy now<
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About the Author
- ASIN : B00MQTR9HA
- Publication date : September 24, 2014
- Language : English
- File size : 1311 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Sticky notes : On Kindle Scribe
- Print length : 336 pages
- Best Sellers Rank: #231,182 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Top reviews from the United States
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The content of Business for Authors builds similarly to an actual business. Penn helps the reader identify her potential business plan by outlining the various business models authors can have as well as the products and services they can offer. However, where the book really gains momentum is when Penn explains how to run one’s authorship like a business by hiring contract laborers (editors, cover designers, etc.), defining a customer base, and determining sales, distribution, and marketing strategies. Even someone with a highly limited knowledge of business can follow along up to this point.
Where Business for Authors becomes more complex is when Penn discusses the financial aspects of running a business. While her explanations are clear and concise, the subject matter still requires the reader to have a solid knowledge of finances, and if this knowledge is not existent, it may be difficult for the reader to follow along. This is not necessarily a critique of Penn, as she clearly states that technical financial knowledge is outside the realm of this book, but there may be some additional research necessary on behalf of the reader to understand this part entirely.
In the final content section of Business for Authors, Penn provides tactics for strategizing and planning one’s author business. This section takes the business knowledge from the rest of the book and shows the reader how he can apply it moving forward. For this section, Penn relies heavily on her personal experience, as she does throughout the book, and while this anecdotal approach is full of great examples and extremely helpful, it would have been beneficial to draw more upon the experiences of other authors and business people for more diversified insights into how an author entrepreneur business could be approached.
On a side note, while Business for Authors is intended for independent publishers, it is also useful for those looking to traditionally publish. Most notably, Penn has entire sections dedicated to agents, publishers, and contracts, and she lists multiple questions one should ask before signing away his rights as well as describes tricky situations and contract language to look out for. Likewise, authors seeking to traditionally publish can benefit from learning to view their novels as products and figuring out ways to market themselves and their products to potential agents, publishers, and readers.
My one advice to prospective readers is to buy the e-book edition and not the print book. Penn has loaded Business for Authors with dozens upon dozens of links to other reference books, articles, and videos, and of course, in print form, you cannot click on these links and must physically type them into your browser. I have not yet re-purchased the book in e-book format (I am considering it, because it is that great of a resource!), but I strongly encourage you all to learn from my mistakes and buy the digital copy to have those resources close at hand.
Additionally, Penn provides a Business for Authors worksheet on her website, which I highly recommend. The worksheet is free, and it contains questions to help guide the reader’s framing of her author business as well as a business plan template that the reader can fill out and revise as necessary.
If you are dreaming of or seriously considering turning your writing into your full-time career, Business for Authors by Joanna Penn is the perfect place to start. The book will walk you through the basic process, step-by-step, with personal examples from how Penn built her own author entrepreneur business. Where the book lacks, Penn will direct you to more detailed resources, either from herself or other publishing professionals. I strongly recommend this book to anyone looking to independently publish and considering going the extra mile to full-time entrepreneurship.
This book will give you the practical knowledge you need to make your own personalized business plan. You'll answer questions like, is my business idea a good one? How can I do my taxes? What is your production plan (how many books will you write per set of time), who do you need to help you in your business (editors, covers, etc.) and of course, will I make a profit and how can I increase them? There is much more to it, but this is a sampling.
Some of the best features of the book are that she tells you specific tools (programs, apps, etc.) she uses to get the job done. They add up, and you don't need to use them all, but they sure help. Also, I like that she links to outside sources pretty regularly for anyone that wants more detailed information. I plan to follow up on some of those.
One of my favorite parts of the book is when she talks about strategy. She emphasizes the importance of your time, and that strategy is choosing what you focus on, as well as what you won't focus on.
If you want to get a bigger picture understanding of your writing career as a business and put yourself on a long-term track to success, this book is a great start. Before this book, if you wanted to understand the business of writing, you probably needed read several business books, and several books on writing for a living, and some blogs. Now, it's all easy to digest in one place.
Bottom line, if you have any interest in making a living and a career out of your writing, read this book.
If/when you get the book, I advise opening up a word file and answering key questions Joanna poses, and jotting down notes on the parts that are most relevant and important to your particular writing. Even if you don't do this, she conveniently has a list of key questions to answer at the end of the book if you prefer. You'll want to have all this information organized in one convenient place.
I. C. Robledo, Author in "Mind & Brain Improvement"
To learn more, search my name in your Amazon search bar.
Top reviews from other countries
And this book is a neatly contained package of advice for other writers looking to follow a similar path.
Joanna’s writing style is friendly and honest. She holds her hands up about mistakes she’s made in the past in an effort to help us avoid similar methods. Her pragmatism and sheer enthusiasm for her author business makes her a force of nature in the publishing world. If you ever doubt that you are a legitimate author because you want to self-publish read this book and cast those doubts aside.
My next step is to take a look through Joanna’s downloads and start work on a business plan and a production schedule. This kind of practical focus on the business side is exactly what I need.
There are plenty of hyperlinks for more information, which felt a little odd in the paperback version I purchased, but I’m sure they work much better in the eBook.
The book also features more recommended reading throughout and lots more information in the appendix. If you’re not sure where to start with your author business, this is the book you need.
I read this book all the way through from beginning to end and found it easy to read and everything explained in detail. This will definitely be a book I will return to again and again as I progress on my journey and I strongly recommend it to those serious about being a professional independent author.
The only annoying thing I found was due to buying the print book. I bought it because I find it annoying using some reference books on a kindle if I need to flick back and forwards for information. Also I wanted to see what kind of quality the print book would be. However the links provided in the print copy are the same as the links in the kindle, which means typing in a bitly url instead of a normal website link. Its a small annoying thing... but maybe it is better than a long-winded website address. Another small thing is that some information was repeated quite a few times in different chapters. However the book is still worth buying, regardless.
What makes this book stand out is that it gives the new novelist or non-fiction writer a road map through the indie publishing world of the twenty first century.
Her optimism and enthusiasm shines through.
I also love the way she give emphasis to producing the best work you can. This is not a book about hacking out low grade books. She talks about making art, entertaining people, helping readers and making sure your books are properly edited, proofread and professionally produced for the market.
Everything she says about the business of publishing a book and making a business as a creative writer is useful. I'm using her ideas to plan out a proper indie author career and I can never thank her enough for all the help and insight she has given me. In the past, I've made many of the mistakes she talks about, and have almost given up many times. It became easier to teach writing than to get my work out there. But, as all writers know, the urge to write is a powerful driving force and because of people like Joanna Penn, many of us can now realise our dreams of making a living doing what we love.
I raced through this book & loved the fact that it was not over complicated with unnecessary use of author/publisher jargon. But instead it felt as though I was sitting across the table sharing a coffee with a friend who was explaining the ins & outs of the independent publishers world.
I was pleasantly surprised to find that I was already doing most of the things suggested. But it made me realise that I needed to prioritise & order these things in a more manageable manor. I am now working my way back through the book to set it all in stone.
I am also very pleased to hear that the audio version is now available! Yay I can listen along while I do my filing!