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Business for Punks: Break All the Rules--the BrewDog Way Kindle Edition
Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead.
James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business.
After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.
They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business.
Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras:
· Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does.
· Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans.
· Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry.
· Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.
Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.
"An idiosyncratic guide for budding entrepreneuers"
"[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries...useful tips for a fledgeling entrepreneur with a bright idea"
"BrewDog represents the future...They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too."
—Will King, the founder of King of Shaves
About the Author
JAMES WATT, captain and cofounder of BrewDog, was a fully qualified deep sea captain, having earlier completed an honors degree in law and economics. He traded in being a salty sea dog to start BrewDog in 2007, with Martin Dickie. He was awarded Great British Entrepreneur of the Year in 2014. Along with Martin, James hosts the reality TV show Brew Dogs on the Esquire Network, which airs in seven countries.--This text refers to an out of print or unavailable edition of this title.
- ASIN : B00Y9HIMMI
- Publisher : Portfolio (February 23, 2016)
- Publication date : February 23, 2016
- Language : English
- File size : 48491 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 252 pages
- Lending : Not Enabled
- Best Sellers Rank: #489,386 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the authors
Top reviews from the United States
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I love the brand, can't get it here in the US, yet.
They have been wildly successful and often in high risk, balls out ways and there should be a lot to learn from high growth pioneers.
A lot of solid advice that is readily applicable; I agree with a lot of it, not all.
The whole "At Brewdogs this is what we do/did and why we're so awesome/irreverent/unique/anti" gets old. NOTE TO JAMES: Punks communicate their point by helping the person see themselves in the story
You really can overdo the analogies and catch phrases. NOTE TO JAMES: Punks alter their approach to speak to the various ways people listen thus furthering their master plan.
Many times when explaining an idea James repeats it in a number of iterations as if he had written several ways to convey the message and just used them all. NTJ: Punks craft their message, distill it and push it for maximum effect.
You don't need to hammer it home by saying hammer, hammered, hammerhead.....please....stop....no really. NTJ: Punks have more than a hammer in their toolbox and yes sometimes we use a wrench as a hammer to hammer things. See what I mean =:-o
NOTE TO SELF: I have yet to write a book so there's that, and I did enjoy reading it and look forward to trying thier brew as soon as it is available.
If you’re into craft beer culture or employed in it, if you’re a business person, you'll get a lot out of this book.
If you have a product already, something in mind, a revolution? this book will help you out greatly.
You have a product, you know you need to hire people, etc.. This book will lay a lot of the basics
out for you and keep you on a great course of action.. now on the other hand?
If you are like myself struggling to find yourself, and are just trying to survive..in this wonderfully big world.
It's a great read, but I would say its like sleeping with a beautiful toned goddess your never going to see again
cause you let her down. Because you just don't live up to her standards.
But if all the above does not apply and you just want to read the perspective of
a great character..James watt.. check it out! Unless you already "Know it all" it will be a
valuable read. I'm sure you will gleam a gem from it.
Highlander Craft Brewery #gorstak
Top reviews from other countries
The first, most obviously, is the content. Actually, this is a pretty good primer on starting and running a business. Most of the advice is pretty standard, but there is an energy and drive which is lacking from most books of this nature. The advice that such energy and drive is essential for a successful business start-up is absolutely on the money. Also focus on things like cash rather than profits is great advice. I've been involved in 5 start-ups, none anything like as successful as BrewDog, and all would have been better with this advice.
The second is the writing and the writing style. I think it's either a love it or hate it in terms of style. At first it irritated me intensely. Then I realised it was meant to irritate me as I am probably, in the authors eyes, one of the old farts in a suit who the book riles against. Once I had realised this, I started to enjoy it. The tone is part of the message - and it is a good message. But to be frank this worked for the first 100-150 pages. After that it just started to bore me and grate on my nerves.
Finally, this book is not really just a book about business start-up - it's all part of the branding and marketing of BrewDog itself. Now you could argue any book by someone who runs a business is a bit of its marketing. That's probably true, but it is even more so with this book. It is just so much about the BrewDog brand. Buying this book is like buying a piece of advertising. And isn't BrewDog a very self-satisfied brand. Like any branding it is all about making you think BrewDog is something different and special, and influencing you to go out and buy their product. BrewDog really does sound different from many other businesses, but in the end it is obsessed with selling its product and growing. So it's not that different - and honestly not really that Punk.
Four stars for the content. Three for the style, although you may like it more than that. Two stars for the blatant use of the book as an advert for BrewDog. Averages out at 3 stars.
On the other hand 5 stars from a business perspective on a brillant piece of branding - but that's not really rating the book!
If you enjoy an authoritarian tone, this book is for you. If however you’re planning a true ‘punk’, rebellion, do-it-your-own way approach to business this condescending book may not be for you.