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Robert W. Bly

The Content Marketing Handbook Lib/E: How to Double the Results of Your Marketing Campaigns Audio CD – Unabridged, February 18, 2020

by Robert W Bly (Author), Barry Abrams (Reader)

36 ratings

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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling. Listeners will learn how to: ● Create A-level content that gets noticed, gets read, and eliminates content pollution ● Overcome the biggest weakness of content marketing ● Double marketing response rates by adding lead magnets, bonus reports, and other free content offers ● Use content to build brands, enhance reputations, and stand out from the competition ● Plan, execute, and measure content marketing in a multichannel environment ● Know when to stop giving away content and start asking for the orders

Language

English
Publisher

Gildan Media Corporation
Publication date

February 18, 2020
ISBN-13

979-8200576722
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Editorial Reviews

About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in B2B and direct response marketing. He has worked with over 100 clients, including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, and Grumman. He is the author of eighty-five books, including The Marketing Plan Handbook, and he currently writes regular columns for Target Marketing Magazine and the Direct Response Letter.

Barry Abrams has narrated and produced audiobooks for a variety of publishers. Since 2012, he has also hosted and produced ESPN's In the Gate podcast. Based in Danbury, Connecticut, he also engineers and calls live webcasts of his son's ice hockey games.

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Product details

ASIN ‏ : ‎ B08ZB91GNV
Publisher ‏ : ‎ Gildan Media Corporation; Unabridged edition (February 18, 2020)
Language ‏ : ‎ English
ISBN-13 ‏ : ‎ 979-8200576722

Customer Reviews:
36 ratings

About the author

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Robert W. Bly

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Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports

Twitter, http://twitter.com/Robertbly

LinkedIn, http://www.linkedin.com/in/bobbly

Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer reviews

5 star		70%
4 star		9%
3 star		14%
2 star		7%
1 star 0% (0%)		0%

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Daniel Rosehill

Was this really published in 2020?

Reviewed in the United States on March 3, 2021

Verified Purchase

I have a hard time understanding how a book that advocates giving away CDs — as in, those old circular things we used to insert into optical drives — could possibly have been published only last year.

Robert Bly IS a copywriting legend. Unquestionably he knows his stuff. However, from cover to cover, this book felt dated and like it was written for a bygone era in marketing.

If you're interested in understanding content marketing from a lens that seems firmly rooted in the direct response era — then this would be a good read. But even the infographic example felt like it was copied and pasted from the 90s.

Today, content marketing and inbound are inextricably linked. While there is some good info here, in my opinion, a marketer looking to get up to speed on how content marketing is currently utilized would be better off learning the trade from another handbook.

16 people found this helpful

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F ROSIQUE GIL

Excellent Content Marketing Handbook

Reviewed in the United States on January 18, 2022

Verified Purchase

The Theory and Practical examples make this book an excellent Content Marketing book. I highly recommend. The Author Mr Robert W. Bly has a wide experience in Marketing and this is a huge benefit for the readers.

Helpful

Dave Puckett

Incorrect Reviews Listed Here

Reviewed in the United States on October 25, 2021

It's strange one reviewer said the narrator was not good and had a speech impediment. If you listen to the sample, judge for yourself - the narrator speaks clearly and even uses proper voice inflection. This is important in making narration sound real and not robotic. Good job and Bob Bly is the go-to expert in his field.
The other incorrect claim is the material is outdated... again listen to the sample to refute this. In the sample it refers to "free information" as the way give aways were termed, and he says today it's called: " lead magnets" Lead magnets is the modern term and is currently in 2021 the correct way to refer to free information. It's always best to do your own research and draw your own conclusions.

One person found this helpful

Helpful

Lou

Your complete guide to content copywriting written by a master.

Reviewed in the United States on January 17, 2022

This book by noted direct marketing consultant and copywriter Robert W. Bly presents all you need to know about content marketing. Once you buy it, you'll save yourself hundreds, perhaps thousands, of dollars in other books and online courses on the subject. As are the many other books by the author, The Content Marketing Handbook is written clearly and logically. Also, the editing by the publisher is meticulous. Buy this book, and for the cost of a moderately priced restaurant lunch you'll have everything you'll need to launch your career as a content copywriter.

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