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The Content Marketing Handbook Lib/E: How to Double the Results of Your Marketing Campaigns Audio CD – Unabridged, February 18, 2020
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About the Author
Barry Abrams has narrated and produced audiobooks for a variety of publishers. Since 2012, he has also hosted and produced ESPN's In the Gate podcast. Based in Danbury, Connecticut, he also engineers and calls live webcasts of his son's ice hockey games.
- ASIN : B08ZB91GNV
- Publisher : Gildan Media Corporation; Unabridged edition (February 18, 2020)
- Language : English
- ISBN-13 : 979-8200576722
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Robert Bly IS a copywriting legend. Unquestionably he knows his stuff. However, from cover to cover, this book felt dated and like it was written for a bygone era in marketing.
If you're interested in understanding content marketing from a lens that seems firmly rooted in the direct response era — then this would be a good read. But even the infographic example felt like it was copied and pasted from the 90s.
Today, content marketing and inbound are inextricably linked. While there is some good info here, in my opinion, a marketer looking to get up to speed on how content marketing is currently utilized would be better off learning the trade from another handbook.
The other incorrect claim is the material is outdated... again listen to the sample to refute this. In the sample it refers to "free information" as the way give aways were termed, and he says today it's called: " lead magnets" Lead magnets is the modern term and is currently in 2021 the correct way to refer to free information. It's always best to do your own research and draw your own conclusions.