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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) by [Robert W. Bly]
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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Kindle Edition

4.6 out of 5 stars 608 ratings

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Editorial Reviews

Amazon.com Review

The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg --This text refers to an out of print or unavailable edition of this title.

Review

"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." ―David Ogilvy

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."―The Los Angeles Times

"The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." Ad Day

"Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." ―Roger Parker, Audio Times

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B07S7L68NH
  • Publisher ‏ : ‎ St. Martin's Griffin (April 7, 2020)
  • Publication date ‏ : ‎ April 7, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 7756 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 485 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 608 ratings

About the author

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Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn &amp; Bacon). McGraw-Hill calls Bob Bly &quot;America's top copywriter,&quot; and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports

Twitter, http://twitter.com/Robertbly

LinkedIn, http://www.linkedin.com/in/bobbly

Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer reviews

4.6 out of 5 stars
4.6 out of 5
608 global ratings

Top reviews from the United States

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Reviewed in the United States on June 21, 2020
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Reviewed in the United States on June 22, 2021
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Reviewed in the United States on February 22, 2021
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Reviewed in the United States on November 19, 2021
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Reviewed in the United States on February 5, 2021
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Reviewed in the United States on January 18, 2014
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Reviewed in the United States on January 15, 2021
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Top reviews from other countries

Mike
5.0 out of 5 stars Make (more) money with your writing
Reviewed in the United Kingdom on June 29, 2020
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9 people found this helpful
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NA
5.0 out of 5 stars Brilliant package of ideas
Reviewed in the United Kingdom on February 11, 2021
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2 people found this helpful
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Rob's Audible
5.0 out of 5 stars A “go to” volume for understanding copy styles.
Reviewed in the United Kingdom on September 22, 2021
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5.0 out of 5 stars A “go to” volume for understanding copy styles.
Reviewed in the United Kingdom on September 22, 2021
An excellent go to volume for understanding writing style of getting people to take action. The right action in the right context.
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Kevin Glennon
5.0 out of 5 stars Great Reference book!
Reviewed in the United Kingdom on April 28, 2021
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Daylee
5.0 out of 5 stars Does what it says on the tin
Reviewed in the United Kingdom on May 12, 2021
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