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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition Paperback – April 4, 2006

4.6 out of 5 stars 589 ratings

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Editorial Reviews

Review

“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

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Product details

  • Publisher ‏ : ‎ Holt Paperbacks; 3rd edition (April 4, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 0805078045
  • ISBN-13 ‏ : ‎ 978-0805078046
  • Item Weight ‏ : ‎ 11.9 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.8 x 8.28 inches
  • Customer Reviews:
    4.6 out of 5 stars 589 ratings

About the author

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Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn &amp; Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports

Twitter, http://twitter.com/Robertbly

LinkedIn, http://www.linkedin.com/in/bobbly

Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer reviews

4.6 out of 5 stars
4.6 out of 5
589 global ratings

Top reviews from the United States

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Top reviews from other countries

Paul Simister
4.0 out of 5 stars A good guide for someone who wants to be a freelance copywriter
Reviewed in the United Kingdom on December 8, 2015
11 people found this helpful
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Mr. C. Gaynor
5.0 out of 5 stars Your Copywriting Success Starts Here
Reviewed in the United Kingdom on September 27, 2017
One person found this helpful
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Thing Reviewer
3.0 out of 5 stars Has nice checklists though
Reviewed in the United Kingdom on February 2, 2017
One person found this helpful
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James M Williams
5.0 out of 5 stars Fantastic book for new copy writers
Reviewed in the United Kingdom on August 7, 2015
Ian Bone
5.0 out of 5 stars An excellent and accessible book.
Reviewed in the United Kingdom on June 19, 2016