OK, I have to say, that Jessica Biel is actually a really good choice for the Tiffany and Co brand. She's beautiful and youthful without being over the top...she can pull off a classic look, and she's has a cracking bod and looked amazing in that dress wearing the Tiffany accessories. Overall, this documentary was about getting the younger generation interested in Tiffany and Co. Listen, I love Manhattan and the institution of what Tiffany and Co. use to be, but with the exception of Biel, this documentary did little for the provenance or status of what Tiffany's was or could be still. The doc was all over the place. It kept going on and on about the movie Breakfast at Tiffany's and how Audrey Hepburns character was actually that of a call girl...but the bling associated with actual Tiffany and Co, sort of shrouded that fact. Also, there were two very young girls, 11 or 12 year old tops, commenting on the movie....about whether or not Audrey Hepburn was a hooker, "hooking up" with guys, but that she didn't really look like one because she dressed poshly. I don't know, but that felt exploitative to me. What the heck difference does it make and why are you interviewing little girls about it? The other people interviewed.... Please...could they be any more boring? Except for Biel and Tilly who they could have spent more time with, this documentary failed to capture what Tiffany and Co was and where it should be going. Another thing; they spent enormous amounts of time going on about the Tiffany color that covers the boxes and bags and oh, the awnings at the store. First of all, in terms of diamonds or crystals it's a great color, it's beautiful and a bit icy - but on walls, awnings and on bags, it doesn't have the same effect. It's a saturated pastel of so called robins egg blue that makes me want to hurl when I see it come April on all the generic party gift bags I buy at Target. I detest it. Supposedly, this color was first featured in the late 1800s on dress material for the wealthy, but I don't even think the documentary bothered mentioning this little fact...I just know it from Wikipedia. To think that Tiffany and Co felt that this had to be their signature color and have it go on all its packaging and the window awnings is a huge mistake. It looks tired and overdone. Back to the documentary, if you want a real history about Tiffany's look somewhere else - this movie fails to impress.

I managed to sit thru 10 minutes of this drivel then gave it the heave-ho. I wanted to see an in-depth documentary about Tiffany's history, design process, how their stones are chosen, how does one become a creative part of the company etc. Maybe all that and more came after the first ten minutes, but I was not willing to waste any more time to find answers to my questions. All I saw were airhead no-talent Hollywood "actresses" prancing around modeling necklaces and rings, preparing for the Red Carpet, etc. Really disappointing to see these narcissists, with stylists in tow, staring at themselves in any mirror at hand, with vocabularies mostly consisting of four words: Awesome, Incredible, Wow, Amay-zeen (not amazing...amay-zeen). Other than that I have no strong opinions. The video was lucky to get one star from me.

Let's be honest.. Tiffany ..is a status symbol... that was associated in an era of Big monies and lot's of Taste. I became familiar with Tiffany because of the perfume that they created back in the 1990's. I knew of the store from different antique magazines and of course ..the late Audrey Hepburn. Tiffany has become a brand of jeweler that is so associated with "Engagement rings"... Yes there rings are so ....Pricey. I like the little bio..of the founder ..his heir's and the designer's who have created so many lovely pieces ..from Paloma Picasso who's a favorite of mine.. I have owned her Leather handbags and Perfume... They are not cheap.. To be honest..I would prefer to buy from an Estate sale or have something custom made by a jeweler in NYC.. To avoid the mark=up...%%% .. So if you ever want something nice..You can always go to TIFFANY'S ...or a Pawn shop ..that deals with rich people in Beverly hills,Ca.. Happy shopping..

I was really excited about this movie and thought it would be similar to The September Issue or The First Monday in May. Unfortunately, it was not. The movie did not flow smoothly from topic to topic, and where the viewer wanted more detail, there was none. What really infuriated me were the interviews of the two socialite little girls. Their comments were pointless and showed their frivolity. Comments such as marry rich men, get a divorce and move on to the next husband. Why were their opinions put into the movie regarding Tiffany's, I have no clue. Overall, the movie needs to be redone. There were so many areas they could have gone and done really well, and they just didn't. Disappointing.

I try to be very open-minded about luxury puff pieces but this was beyond gross. It’s one thing to see grown adults fawning over an absolutely useless piece of nothing but to then have young children (girls no less) who are now associating love with how big a diamond is makes me nauseous. This “documentary” (using that word lightly) doesn’t even remotely begin to talk about how these diamonds are mined and the abuses that the workers go through or the fact that diamonds weren’t even that rare to begin with…DeBeers cornered the world’s supply and manipulated the market to drive up costs. I barely made it through this puff piece about this company that has exploited workers and countries for over 100 years, with absolutely no mention of it. Just scene upon scene of adulation with no critical thought. Notwithstanding the grossness of the content, the structure is very odd. There’s a lack of chronology that runs throughout and there’s very little focus beyond the sycophantic. Nauseating.

So many ideas, yet none of them were actualized. The filmmakers jumped from topic to topic without ever scratching the surface of any of them. Interviews were flighty and irrelevant, and a few of the 20+ subjects only appeared for however long it took to flash their name across the screen while they babbled on about something vaguely related to Tiffany. or jewelry. or the color blue. or New York City. or Audrey Hepburn, Deep Blue Something, or Sweet Home Alabama. or Jay-Z, Chris Rock, Marilyn Monroe, Paloma Picasso, Truman Capote, Schlumberger, the cast of Friends, or Tom Brokaw. Or South African diamond mines, the Oscars, Central Park Conservatory Lunches, U.S. Presidents, Pantone color codes, Manhattan's architectural archives, Paramount Pictures, the history of mail-order catalogs, 50th birthday parties, collegiate theses, generational wealth, the Chinese luxury market, table etiquette for teenagers, loans and financing, concept art, or product placement... ALL of which are crammed into this mess of a film.

I have always been a huge Tiffany fan and never new the story of how the company got started and the inside scoop on the brand. It was totally fascinating. I recently got some new jewelry and was treated like a queen at their store. So impressive to see a company so dedicated to quality and service. Also, I loved the insight into the movie, Breakfast At Tiffany's, one of my favorites

Having grown up in NY and received small Tiffany's pieces for graduation, wedding, etc. I was looking forward to watching this. I turned it off at 3:27 simply because of the profanity used. Seriously, you'd think the featured "upper crust" would have more class. A sorry disappointment.