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How To Create A Social Media Strategy: The Know-It-All's Complete Guide To Launching Social Media For Monumental Growth by [Garrett Moon, Nathan Ellering, Jay Baer]

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Garrett Moon

How To Create A Social Media Strategy: The Know-It-All's Complete Guide To Launching Social Media For Monumental Growth Kindle Edition

by Garrett Moon (Author), Nathan Ellering (Author), Jay Baer (Foreword) Format: Kindle Edition

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Have you been staring at a blank slate without any inspiration for your social media marketing? Do you struggle to find time and keep up with a consistent social media schedule? If you’ve answered yes to any of these questions, then you’ve come to the right place.

This actionable book will help you get organized as you build a regular schedule of relevant, engaging content that will build your social media following.

Maybe you're a marketer, a social media manager, or a blogger who wants to cut out the noise by reading one book that will show you how to make the most of your time. You no longer have to wonder where your time is going!

As the content marketers at CoSchedule, we’ve personally used every piece of advice in this book. It’s helped us get around 60K followers across our social platforms—and you can experience the same success.

In this guide, you'll learn how to:

- Get organized and take control of your social media strategy.
- Listen to and connect with your audience’s needs to create content that’ll boost engagement.
- Figure out a social media editorial calendar that will quadruple your traffic.

New York Times Best-Selling Author, Jay Baer, wrote the foreword for this book, suggesting:

“New platforms. New algorithms. New best practices. New media types. New apps. It’s easy to envy the octopus when trying to juggle it all. But it’s doable. Social media isn’t magic, it’s a learnable set of skills and processes that—when applied every day, over time—will yield the outcomes you want. 'How to Create a Social Media Strategy' is that, of course. It’s the tactical manual for successful social media programs.”

What’s stopping you from finding more time, being more efficient, and rocking your social media content sharing strategy?

Product details

ASIN ‏ : ‎ B01GP202X6
Publisher ‏ : ‎ CoSchedule (June 5, 2016)
Publication date ‏ : ‎ June 5, 2016
Language ‏ : ‎ English
File size ‏ : ‎ 5106 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 98 pages
Lending ‏ : ‎ Enabled

Best Sellers Rank: #1,498,740 in Kindle Store (See Top 100 in Kindle Store)
- #571 in Social Media
- #836 in Social Media for Business
- #1,358 in Two-Hour Computers & Technology Short Reads

Customer Reviews:
5 ratings

About the author

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Garrett Moon

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Garrett Moon is the CEO and Co-Founder at CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 10,000 marketing teams stay organized in 100+ countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co's Startup of the Year Competition.

As a thought leader, Garrett has been blogging and speaking about content marketing, social media marketing, and startup business for more than seven years. He's been featured on sites like Entrepreneur, Forbes, Social Media Examiner, and Content Marketing Institute.

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L. Bachman

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Reviewed in the United States on August 2, 2016

Verified Purchase

Very helpful. Learned a few things I didn't know before.

2 people found this helpful

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Claudia Dieterle

My recommendation for your Social Media activities

Reviewed in the United States on June 8, 2016

The authors of this guide to launch Social Media are Garret Moon, Nathan Ellering, Julie Neidlinger, Krista Tolstedt and Shannon Byrne.
It has a foreword by Jay Baer, president of Convince & Convert.
In chapter 1 you learn how to create a Social Media Strategy, discover where your audience is, choose the right networks and find out your strengths. In the next step it is explained how to create a Social Media Plan defining your goals, deciding when to publish, planning your budget and the content to create.
In chapter 2 Social Media Listening you will learn how to reach your audience/community, how to identify relevant topics to write about, headlines with viral potential or influencers.
In chapter 3 it is explained how to connect emotionally with your customers using Social Media. The process of making decisions is explained and the importance of positive and negative emotions.
In chapter 4 you will learn how to tailor your Social Media messages to Twitter, Facebook, Pinterest, LinkedIn and Google+ considering the different audiences and expectations of each network.
In chapter 5 you will get to know the best times to share on Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram with various experiences about the best time by e. g. Quick Sprout, Elle & Co., Huffington Post and TrackMaven.
In chapter 6 you will learn how to grow your traffic with a Social Media Editorial Calendar, the different types of calendars and use is explained. You will get tips what content to share on Twitter, Facebook, LinkedIn, Google+ and Pinterest, the sharing frequency and how to best use the data obtained with the calendar.
In chapter 7 it is explained how the CoSchedule Social Media Editorial Calendar can help to achieve the goals described in the book.
The book includes several helpful graphics, tips for tools and interesting links.
If you plan to start with Social Media or want to improve your Social Media activities I can recommend this book.