I’ve been a fan of Mark’s ever since I made a career pivot into marketing a few years ago- he is one of the few experts in the field I felt I could easily connect to and learn from despite not being a “lifer” in marketing. “Known” is still hands-down my favorite book on building a personal brand but this one not only picks up where his previous book left off, but also includes lessons applicable to a brand, even a cause, not just a human being.
There are five steps that are memorably illustrated, and interwoven throughout the book is a suspenseful tale of two personalities one of whom “made” it and the other one ostensibly didn’t.
Throughout the book, Mark quotes liberally the popular press and from academic research with equal ease and mastery, and almost reads your mind about the exact elements of skepticism or doubt you may be voicing inside your own head.
You come away feeling that there is hope for you, after all, even if you’re not born with the proverbial golden spoon, which these days seems to be a million-strong following on the social media channel of your choice.
But the very best part of the book, in my view, is the afterword. Here Mark takes a very courageous step in practicing what he preached in “Marketing Rebellion” by showing us the very human and highly relatable part of who he is, really, as a human. To me, frankly, the afterword alone was more than worth the price of the book.
Oh and yes, the resolution of the “contest” is very satisfying, and doesn’t leave you feeling like you got cheated out of a good ending.
It packs a punch in its slim 165 pages and worth every cent. Get the book. Follow the steps. Take off.
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![Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds by [Mark W. Schaefer]](https://m.media-amazon.com/images/I/41ij-GD4JdL._SY346_.jpg)
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Customer reviews
As soon as I closed the book, my heart was full of hope. That last chapter really got to me.This isn't a book about networking, its a book explaining how to make networking work for you, not only to help grow your career or business but to spark ideas too. It explains the line, it's not what you know but who you know (that knows what you know).This book is not only for marketers but for anyone looking to create ideas. This book also is great for anyone who has read Mark's book: "Known" and "Marketing Rebellion" but needed more!I really enjoyed getting to read personal stories from Mark and his career and how it can help myself personally. I definitely want to hear it once it's available through Kindle.
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Top reviews from the United States
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Reviewed in the United States on January 24, 2021
Reviewed in the United States on February 1, 2021
As soon as I closed the book, my heart was full of hope. That last chapter really got to me.
This isn't a book about networking, its a book explaining how to make networking work for you, not only to help grow your career or business but to spark ideas too. It explains the line, it's not what you know but who you know (that knows what you know).
This book is not only for marketers but for anyone looking to create ideas. This book also is great for anyone who has read Mark's book: "Known" and "Marketing Rebellion" but needed more!
I really enjoyed getting to read personal stories from Mark and his career and how it can help myself personally. I definitely want to hear it once it's available through Kindle.
This isn't a book about networking, its a book explaining how to make networking work for you, not only to help grow your career or business but to spark ideas too. It explains the line, it's not what you know but who you know (that knows what you know).
This book is not only for marketers but for anyone looking to create ideas. This book also is great for anyone who has read Mark's book: "Known" and "Marketing Rebellion" but needed more!
I really enjoyed getting to read personal stories from Mark and his career and how it can help myself personally. I definitely want to hear it once it's available through Kindle.
Images in this review
Reviewed in the United States on March 21, 2021
I’ve been an avid admirer of Mark’s work for a number of years and am always eager to hear and read his sentiments on all things marketing/content marketing. The best thing about this book is that it can be applied not just to those in that field but additional fields in which marketing can be implemented. Like other reviews, I relate to reading in the style of a fireside conversation. This read is an inspiring one for those who have any creative idea to learn how to expand, channel, and diversify that idea in a constantly changing world that is always in search of a new and next big idea turned successful endeavor.
The main gist I have gotten here is that merely having an idea isn’t enough, part of what makes that idea successful is creating momentum, longstanding purpose and steadfastness in the midst of noise and persistent busyness. A huge thanks to Mark for this project, it’s just what the business world needs in our current circumstances.
The main gist I have gotten here is that merely having an idea isn’t enough, part of what makes that idea successful is creating momentum, longstanding purpose and steadfastness in the midst of noise and persistent busyness. A huge thanks to Mark for this project, it’s just what the business world needs in our current circumstances.
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Reviewed in the United States on February 18, 2021
Top reviews from other countries
Rebecca Wilson
Tip the odds of future success in your favour - outstanding book and insightful read
Reviewed in the United Kingdom on June 30, 2021
John
Yet another must read for entrepreneurs and young people
Reviewed in the United Kingdom on January 31, 2021
John
Reviewed in the United Kingdom on January 31, 2021
It goes onto my suggested must read books.
For entrepreneurs and I would suggest beyond that for any young person 18-25
The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.
Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.
Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.
I also recommend marketing rebellion and known.
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Clogger
This book is a game changer!
Reviewed in the United Kingdom on February 24, 2021
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