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Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds Paperback – January 20, 2021
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At its essence, marketing today is about answering one question: How can we be heard?
How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn:
- How the initial advantage that drives momentum comes from everyday ideas
- The inside secrets of creating vast awareness for your projects.
- How to nurture powerful connections that lead to break-through opportunities.
- Why momentum is driven by the speed, time, and space of a seam.
- How the certainty of business uncertainty can be used to your advantage.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You will never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
- Print length230 pages
- LanguageEnglish
- Publication dateJanuary 20, 2021
- Dimensions5.5 x 0.58 x 8.5 inches
- ISBN-101733553347
- ISBN-13978-1733553346
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- Most purchasedin this set of productsBelonging to the Brand: Why Community is the Last Great Marketing StrategyPaperback
Product details
- Publisher : Schaefer Marketing Solutions (January 20, 2021)
- Language : English
- Paperback : 230 pages
- ISBN-10 : 1733553347
- ISBN-13 : 978-1733553346
- Item Weight : 10.6 ounces
- Dimensions : 5.5 x 0.58 x 8.5 inches
- Best Sellers Rank: #1,312,822 in Books (See Top 100 in Books)
- #3,861 in Job Hunting & Career Guides
- #8,023 in Entrepreneurship (Books)
- #13,622 in Success Self-Help
- Customer Reviews:
About the author

Mark W. Schaefer is a futurist and the bestselling author of some of the world's most beloved marketing books. He is the author of the world's first book on influencer marketing ("Return On Influence"), the bestselling book on Twitter ("Tao of Twitter), and seminal books like "The Content Code," "KNOWN" and "Marketing Rebellion" which are used as assigned texts in more than 50 universities.
His epic new book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," is a spellbinding view of the massive potential of brand communities that can not only benefit businesses, but actually help heal the mental health challenges of our age. "Belonging to the Brand" soared to number one in the marketing category on Amazon, the sixth time Mark has achieved that status.
Mark's books weave significant research with gripping storytelling, humor, and remarkable insights that place him among the most respected authors in the genre. His books have been translated into 20 languages and appear in more than 800 libraries.
The popularity of his books propelled Mark into a career as a captivating keynote speaker. He has spoken in more than 50 countries and on major stages such as SXSW (three keynotes), Social Media Marketing World (9X) and prestigious annual events like the American Bar Association, American Bankers Association, and the European Union's business think tank.
He is a globally-recognized educator, business consultant, and innovator (with seven patents). His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast, now in its tenth year, is in the top 1% of all business shows on iTunes.
He has advanced degrees in marketing and organizational development and has worked with AT&T, Microsoft, Pfizer, AllState Insurance, Adidas, and dozens of other global brands. He was the host and producer of Dell's first podcast. Mark is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He has appeared as an expert marketing resource in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.
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Reviewed in the United States on March 21, 2021
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Mark Schaefer has the unique ability to see patterns and trends happening all around that are hidden or just ignored by the rest of us. He can turn an obscure idea or concept into clear, actionable plans that can be used to our advantage.
“Cumulative Advantage” takes you on Mark’s journey where he and a few others have turned their ideas into momentum and then into success. He shows that there’s a distinct process to follow and even includes a map. This kind of success often appears as luck, but it’s not. Each chapter takes you through a step in the process using case studies and examples. He shows how he and others have used this process to their advantage. He presents the information in a clear, well thought out and entertaining way. It’s a fun and easy to understand read. You will come away knowing that achieving success is more than just luck and that you can do it too.
I want to emphasize why this book is so important. Never before has the career path for the entrepreneur, inventor or other creatives been so clearly defined, laid out and mapped. With most occupations, you can jump on google and see what’s needed to become and engineer, doctor, police officer, welder, etc. There’s Universities and trade schools ready to provide you with the necessary training, They’ll teach you the skills you need. Those of us who want to follow an alternate path, have been left to blindly feel our own way. We fail, in almost complete darkness due to lack of direction and guidance. Our problem is we can't see past the initial idea. We don't know how to grow that idea and build momentum. If this sounds like you, “Cumulative Advantage” is your new curriculum.
After reading Cumulative Advantage and you want to really build your business, you’re ready for Mark’s earlier books, “Known” and “Marketing Rebellion”. Cumulative Advantage isn’t Known 2.0. Cumulative Advantage is the big picture where Known is the day to day work you do as part of the “Sonic Boom” step. Known is a deep dive, how to book. Marketing Rebellion will show you how to engage customers in a rapidly changing world where people use ad blockers and the customers are the marketing. All three books are equally insightful, entertaining and needed.
Even if you're just dreaming about becoming an entrepreneur, you owe it to yourself to see what’s actually involved. You may come away thinking this isn’t what you thought it would be and move on to something else. Isn’t that better than always wondering and regretting what might have been?
A globally recognized business expert and generally, all-around mensch, his thesis in his newest book is that once someone “gains a small advantage over others in their field, that advantage will compound over time into increasingly larger advantages.”
But in typical Schaefer fashion, he prefaces this by saying, “but not always.” This sets the stage for Mark to deliver a roadmap for building momentum around building one’s own cumulative advantage, as a part of their “turbine of success.”
With all of this, let me offer a forewarning: Mark is not one to offer French pastry prescriptions. His ocean of rich writing is authoritative, imaginative, and practical as evidenced by this quip in his book:
“There’s no such thing as a set-it-and-forget-it strategy anymore. Once you’ve established some small advantage, the momentum depends on what you do with it. You need to act before your relevance collapses.”
Mark, though, saves his most vulnerable thoughts for the end of the book in his Chapter 10 afterward. I must admit that it is the clearest articulation I’ve ever read by a white person in terms of the inherent disadvantages Black Americans face in terms of navigating the world. It brought me to tears one morning in a Denver area coffeehouse while drinking my customary dirty chai.
I’ll stop right here in terms of a spoiler. If you want the full cumulative experience of Mark’s book, then I highly recommend you grab your own damn copy. It’s an epic read for anyone seeking to understand how to do what you can with where you are with what you’ve got for success.
There are five steps that are memorably illustrated, and interwoven throughout the book is a suspenseful tale of two personalities one of whom “made” it and the other one ostensibly didn’t.
Throughout the book, Mark quotes liberally the popular press and from academic research with equal ease and mastery, and almost reads your mind about the exact elements of skepticism or doubt you may be voicing inside your own head.
You come away feeling that there is hope for you, after all, even if you’re not born with the proverbial golden spoon, which these days seems to be a million-strong following on the social media channel of your choice.
But the very best part of the book, in my view, is the afterword. Here Mark takes a very courageous step in practicing what he preached in “Marketing Rebellion” by showing us the very human and highly relatable part of who he is, really, as a human. To me, frankly, the afterword alone was more than worth the price of the book.
Oh and yes, the resolution of the “contest” is very satisfying, and doesn’t leave you feeling like you got cheated out of a good ending.
It packs a punch in its slim 165 pages and worth every cent. Get the book. Follow the steps. Take off.
Top reviews from other countries

The book draws on many examples and breaks down what needs to happen for an idea to fly high. It takes you through how the examples have pulled ahead at each stage and how you can take those learnings to help ensure you pull ahead. It talks about how success breeds success or the rich get richer, why this is true and how to pull that path into your own forward momentum. How and why influences such as timing, people and opportunity capture matter.
As with all of Mark's work; skilfully written, impeccably researched and incredibly insightful! Just generates so many ideas and thoughts for you to action, it has already gone back into the read again pile... Fantastic book.

It goes onto my suggested must read books.
For entrepreneurs and I would suggest beyond that for any young person 18-25
The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.
Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.
Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.
I also recommend marketing rebellion and known.


Reviewed in the United Kingdom 🇬🇧 on January 31, 2021
It goes onto my suggested must read books.
For entrepreneurs and I would suggest beyond that for any young person 18-25
The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.
Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.
Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.
I also recommend marketing rebellion and known.



