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Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds Paperback – January 20, 2021
Mark W. Schaefer (Author) Find all the books, read about the author, and more. See search results for this author |
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At its essence, marketing today is about answering one question: How can we be heard?
How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn:
- How the initial advantage that drives momentum comes from everyday ideas
- The inside secrets of creating vast awareness for your projects.
- How to nurture powerful connections that lead to break-through opportunities.
- Why momentum is driven by the speed, time, and space of a seam.
- How the certainty of business uncertainty can be used to your advantage.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You will never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
- Print length230 pages
- LanguageEnglish
- Publication dateJanuary 20, 2021
- Dimensions5.5 x 0.58 x 8.5 inches
- ISBN-101733553347
- ISBN-13978-1733553346
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Product details
- Publisher : Schaefer Marketing Solutions (January 20, 2021)
- Language : English
- Paperback : 230 pages
- ISBN-10 : 1733553347
- ISBN-13 : 978-1733553346
- Item Weight : 10.6 ounces
- Dimensions : 5.5 x 0.58 x 8.5 inches
- Best Sellers Rank: #1,021,525 in Books (See Top 100 in Books)
- #500 in Public Relations (Books)
- #5,056 in Job Hunting & Career Guides
- #5,911 in Marketing (Books)
- Customer Reviews:
About the author

Mark W. Schaefer is the author of the world's best-selling book on Twitter (The Tao of Twitter), the first book on influencer marketing (Return On Influence), an essential book on blogging (Born to Blog), a beloved introduction to social media marketing (Social Media Explained), a path-finding book on content marketing (The Content Code), a book of essays (LESSONS), the world's most popular book on personal branding (KNOWN), and "Marketing Rebellion" an Amazon best-seller that is a spell-binding look at the unexpected future of marketing.
His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough.
Mark is a globally-recognized educator, keynote speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast is in the top 1% of all business shows on iTunes.
Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.
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Reviewed in the United States on February 1, 2021
Top reviews from the United States
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There are five steps that are memorably illustrated, and interwoven throughout the book is a suspenseful tale of two personalities one of whom “made” it and the other one ostensibly didn’t.
Throughout the book, Mark quotes liberally the popular press and from academic research with equal ease and mastery, and almost reads your mind about the exact elements of skepticism or doubt you may be voicing inside your own head.
You come away feeling that there is hope for you, after all, even if you’re not born with the proverbial golden spoon, which these days seems to be a million-strong following on the social media channel of your choice.
But the very best part of the book, in my view, is the afterword. Here Mark takes a very courageous step in practicing what he preached in “Marketing Rebellion” by showing us the very human and highly relatable part of who he is, really, as a human. To me, frankly, the afterword alone was more than worth the price of the book.
Oh and yes, the resolution of the “contest” is very satisfying, and doesn’t leave you feeling like you got cheated out of a good ending.
It packs a punch in its slim 165 pages and worth every cent. Get the book. Follow the steps. Take off.
This isn't a book about networking, its a book explaining how to make networking work for you, not only to help grow your career or business but to spark ideas too. It explains the line, it's not what you know but who you know (that knows what you know).
This book is not only for marketers but for anyone looking to create ideas. This book also is great for anyone who has read Mark's book: "Known" and "Marketing Rebellion" but needed more!
I really enjoyed getting to read personal stories from Mark and his career and how it can help myself personally. I definitely want to hear it once it's available through Kindle.

Reviewed in the United States on February 1, 2021
This isn't a book about networking, its a book explaining how to make networking work for you, not only to help grow your career or business but to spark ideas too. It explains the line, it's not what you know but who you know (that knows what you know).
This book is not only for marketers but for anyone looking to create ideas. This book also is great for anyone who has read Mark's book: "Known" and "Marketing Rebellion" but needed more!
I really enjoyed getting to read personal stories from Mark and his career and how it can help myself personally. I definitely want to hear it once it's available through Kindle.

The main gist I have gotten here is that merely having an idea isn’t enough, part of what makes that idea successful is creating momentum, longstanding purpose and steadfastness in the midst of noise and persistent busyness. A huge thanks to Mark for this project, it’s just what the business world needs in our current circumstances.

Reviewed in the United States on March 21, 2021
The main gist I have gotten here is that merely having an idea isn’t enough, part of what makes that idea successful is creating momentum, longstanding purpose and steadfastness in the midst of noise and persistent busyness. A huge thanks to Mark for this project, it’s just what the business world needs in our current circumstances.

Mark Schaefer has the unique ability to see patterns and trends happening all around that are hidden or just ignored by the rest of us. He can turn an obscure idea or concept into clear, actionable plans that can be used to our advantage.
“Cumulative Advantage” takes you on Mark’s journey where he and a few others have turned their ideas into momentum and then into success. He shows that there’s a distinct process to follow and even includes a map. This kind of success often appears as luck, but it’s not. Each chapter takes you through a step in the process using case studies and examples. He shows how he and others have used this process to their advantage. He presents the information in a clear, well thought out and entertaining way. It’s a fun and easy to understand read. You will come away knowing that achieving success is more than just luck and that you can do it too.
I want to emphasize why this book is so important. Never before has the career path for the entrepreneur, inventor or other creatives been so clearly defined, laid out and mapped. With most occupations, you can jump on google and see what’s needed to become and engineer, doctor, police officer, welder, etc. There’s Universities and trade schools ready to provide you with the necessary training, They’ll teach you the skills you need. Those of us who want to follow an alternate path, have been left to blindly feel our own way. We fail, in almost complete darkness due to lack of direction and guidance. Our problem is we can't see past the initial idea. We don't know how to grow that idea and build momentum. If this sounds like you, “Cumulative Advantage” is your new curriculum.
After reading Cumulative Advantage and you want to really build your business, you’re ready for Mark’s earlier books, “Known” and “Marketing Rebellion”. Cumulative Advantage isn’t Known 2.0. Cumulative Advantage is the big picture where Known is the day to day work you do as part of the “Sonic Boom” step. Known is a deep dive, how to book. Marketing Rebellion will show you how to engage customers in a rapidly changing world where people use ad blockers and the customers are the marketing. All three books are equally insightful, entertaining and needed.
Even if you're just dreaming about becoming an entrepreneur, you owe it to yourself to see what’s actually involved. You may come away thinking this isn’t what you thought it would be and move on to something else. Isn’t that better than always wondering and regretting what might have been?
Top reviews from other countries

The book draws on many examples and breaks down what needs to happen for an idea to fly high. It takes you through how the examples have pulled ahead at each stage and how you can take those learnings to help ensure you pull ahead. It talks about how success breeds success or the rich get richer, why this is true and how to pull that path into your own forward momentum. How and why influences such as timing, people and opportunity capture matter.
As with all of Mark's work; skilfully written, impeccably researched and incredibly insightful! Just generates so many ideas and thoughts for you to action, it has already gone back into the read again pile... Fantastic book.

It goes onto my suggested must read books.
For entrepreneurs and I would suggest beyond that for any young person 18-25
The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.
Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.
Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.
I also recommend marketing rebellion and known.


Reviewed in the United Kingdom on January 31, 2021
It goes onto my suggested must read books.
For entrepreneurs and I would suggest beyond that for any young person 18-25
The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.
Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.
Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.
I also recommend marketing rebellion and known.



