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Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds Paperback – January 20, 2021

4.7 4.7 out of 5 stars 117 ratings

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Product details

  • Publisher ‏ : ‎ Schaefer Marketing Solutions (January 20, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 230 pages
  • ISBN-10 ‏ : ‎ 1733553347
  • ISBN-13 ‏ : ‎ 978-1733553346
  • Item Weight ‏ : ‎ 10.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.58 x 8.5 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 117 ratings

About the author

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Mark W. Schaefer is a futurist and the bestselling author of some of the world's most beloved marketing books. He is the author of the world's first book on influencer marketing ("Return On Influence"), the bestselling book on Twitter ("Tao of Twitter), and seminal books like "The Content Code," "KNOWN" and "Marketing Rebellion" which are used as assigned texts in more than 50 universities.

His epic new book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," is a spellbinding view of the massive potential of brand communities that can not only benefit businesses, but actually help heal the mental health challenges of our age. "Belonging to the Brand" soared to number one in the marketing category on Amazon, the sixth time Mark has achieved that status.

Mark's books weave significant research with gripping storytelling, humor, and remarkable insights that place him among the most respected authors in the genre. His books have been translated into 20 languages and appear in more than 800 libraries.

The popularity of his books propelled Mark into a career as a captivating keynote speaker. He has spoken in more than 50 countries and on major stages such as SXSW (three keynotes), Social Media Marketing World (9X) and prestigious annual events like the American Bar Association, American Bankers Association, and the European Union's business think tank.

He is a globally-recognized educator, business consultant, and innovator (with seven patents). His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast, now in its tenth year, is in the top 1% of all business shows on iTunes.

He has advanced degrees in marketing and organizational development and has worked with AT&T, Microsoft, Pfizer, AllState Insurance, Adidas, and dozens of other global brands. He was the host and producer of Dell's first podcast. Mark is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He has appeared as an expert marketing resource in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
117 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on January 31, 2021
2 people found this helpful
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Reviewed in the United States 🇺🇸 on October 22, 2021
Reviewed in the United States 🇺🇸 on January 24, 2021
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Top reviews from other countries

Rebecca Wilson
5.0 out of 5 stars Tip the odds of future success in your favour - outstanding book and insightful read
Reviewed in the United Kingdom 🇬🇧 on June 30, 2021
One person found this helpful
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John
5.0 out of 5 stars Yet another must read for entrepreneurs and young people
Reviewed in the United Kingdom 🇬🇧 on January 31, 2021
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John
5.0 out of 5 stars Yet another must read for entrepreneurs and young people
Reviewed in the United Kingdom 🇬🇧 on January 31, 2021
What a book. Arrived today. Completed today.

It goes onto my suggested must read books.

For entrepreneurs and I would suggest beyond that for any young person 18-25

The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.

Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.

Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.

I also recommend marketing rebellion and known.
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Clogger
5.0 out of 5 stars This book is a game changer!
Reviewed in the United Kingdom 🇬🇧 on February 24, 2021
matt...
5.0 out of 5 stars Must read
Reviewed in the United Kingdom 🇬🇧 on March 12, 2021
Jose
5.0 out of 5 stars Great book!
Reviewed in the United Kingdom 🇬🇧 on May 7, 2021
One person found this helpful
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