If you’re an entrepreneur, inventor, author, artist, business or service that needs to get your great idea out to where the people it can benefit are, this should be the next book on your reading list. So many inventions and ideas die because after coming up with that initial spark, the creator doesn’t know what to do next.
Mark Schaefer has the unique ability to see patterns and trends happening all around that are hidden or just ignored by the rest of us. He can turn an obscure idea or concept into clear, actionable plans that can be used to our advantage.
“Cumulative Advantage” takes you on Mark’s journey where he and a few others have turned their ideas into momentum and then into success. He shows that there’s a distinct process to follow and even includes a map. This kind of success often appears as luck, but it’s not. Each chapter takes you through a step in the process using case studies and examples. He shows how he and others have used this process to their advantage. He presents the information in a clear, well thought out and entertaining way. It’s a fun and easy to understand read. You will come away knowing that achieving success is more than just luck and that you can do it too.
I want to emphasize why this book is so important. Never before has the career path for the entrepreneur, inventor or other creatives been so clearly defined, laid out and mapped. With most occupations, you can jump on google and see what’s needed to become and engineer, doctor, police officer, welder, etc. There’s Universities and trade schools ready to provide you with the necessary training, They’ll teach you the skills you need. Those of us who want to follow an alternate path, have been left to blindly feel our own way. We fail, in almost complete darkness due to lack of direction and guidance. Our problem is we can't see past the initial idea. We don't know how to grow that idea and build momentum. If this sounds like you, “Cumulative Advantage” is your new curriculum.
After reading Cumulative Advantage and you want to really build your business, you’re ready for Mark’s earlier books, “Known” and “Marketing Rebellion”. Cumulative Advantage isn’t Known 2.0. Cumulative Advantage is the big picture where Known is the day to day work you do as part of the “Sonic Boom” step. Known is a deep dive, how to book. Marketing Rebellion will show you how to engage customers in a rapidly changing world where people use ad blockers and the customers are the marketing. All three books are equally insightful, entertaining and needed.
Even if you're just dreaming about becoming an entrepreneur, you owe it to yourself to see what’s actually involved. You may come away thinking this isn’t what you thought it would be and move on to something else. Isn’t that better than always wondering and regretting what might have been?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Join or create book clubs
Choose books together
Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Flip to back Flip to front
Follow the Author
Something went wrong. Please try your request again later.
| Price | New from | Used from |
|
Audible Audiobook, Unabridged
"Please retry" |
$0.00
| Free with your Audible trial | |
- Read with Kindle Unlimited to also enjoy access to over 4 million more titles
-
Audiobook
$0.00 - 8 Used from $27.84 11 New from $22.62 1 Collectible from $29.50
- 10 Used from $2.99 9 New from $18.99
Book recommendations, author interviews, editors' picks, and more. Read it now
Frequently bought together
$19.99
Get it as soon as Tuesday, Jun 6
In Stock.
Total price:
To see our price, add these items to your cart.
Choose items to buy together.
What do customers buy after viewing this item?
Page 1 of 1 Start overPage 1 of 1
About the author
Follow authors to get new release updates, plus improved recommendations.
I’ve been an avid admirer of Mark’s work for a number of years and am always eager to hear and read his sentiments on all things marketing/content marketing. The best thing about this book is that it can be applied not just to those in that field but additional fields in which marketing can be implemented. Like other reviews, I relate to reading in the style of a fireside conversation. This read is an inspiring one for those who have any creative idea to learn how to expand, channel, and diversify that idea in a constantly changing world that is always in search of a new and next big idea turned successful endeavor.The main gist I have gotten here is that merely having an idea isn’t enough, part of what makes that idea successful is creating momentum, longstanding purpose and steadfastness in the midst of noise and persistent busyness. A huge thanks to Mark for this project, it’s just what the business world needs in our current circumstances.
Images in this review
Top reviews from other countries
Rebecca Wilson
Tip the odds of future success in your favour - outstanding book and insightful read
Reviewed in the United Kingdom 🇬🇧 on June 30, 2021
John
Yet another must read for entrepreneurs and young people
Reviewed in the United Kingdom 🇬🇧 on January 31, 2021
John
Reviewed in the United Kingdom 🇬🇧 on January 31, 2021
It goes onto my suggested must read books.
For entrepreneurs and I would suggest beyond that for any young person 18-25
The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.
Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.
Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.
I also recommend marketing rebellion and known.
Images in this review
Clogger
This book is a game changer!
Reviewed in the United Kingdom 🇬🇧 on February 24, 2021
