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Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds Paperback – January 20, 2021

4.7 out of 5 stars 105 ratings

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  • Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds
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Product details

  • Publisher ‏ : ‎ Schaefer Marketing Solutions (January 20, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 230 pages
  • ISBN-10 ‏ : ‎ 1733553347
  • ISBN-13 ‏ : ‎ 978-1733553346
  • Item Weight ‏ : ‎ 10.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.58 x 8.5 inches
  • Customer Reviews:
    4.7 out of 5 stars 105 ratings

About the author

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Mark W. Schaefer is the author of the world's best-selling book on Twitter (The Tao of Twitter), the first book on influencer marketing (Return On Influence), an essential book on blogging (Born to Blog), a beloved introduction to social media marketing (Social Media Explained), a path-finding book on content marketing (The Content Code), a book of essays (LESSONS), the world's most popular book on personal branding (KNOWN), and "Marketing Rebellion" an Amazon best-seller that is a spell-binding look at the unexpected future of marketing.

His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough.

Mark is a globally-recognized educator, keynote speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast is in the top 1% of all business shows on iTunes.

Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
105 global ratings

Top reviews from the United States

Reviewed in the United States on January 24, 2021
5 people found this helpful
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Reviewed in the United States on February 1, 2021
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5.0 out of 5 stars Couldn't put it down!
Reviewed in the United States on February 1, 2021
As soon as I closed the book, my heart was full of hope. That last chapter really got to me.

This isn't a book about networking, its a book explaining how to make networking work for you, not only to help grow your career or business but to spark ideas too. It explains the line, it's not what you know but who you know (that knows what you know).

This book is not only for marketers but for anyone looking to create ideas. This book also is great for anyone who has read Mark's book: "Known" and "Marketing Rebellion" but needed more!

I really enjoyed getting to read personal stories from Mark and his career and how it can help myself personally. I definitely want to hear it once it's available through Kindle.
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4 people found this helpful
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Reviewed in the United States on March 21, 2021
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5.0 out of 5 stars Having an idea simply isn’t enough
Reviewed in the United States on March 21, 2021
I’ve been an avid admirer of Mark’s work for a number of years and am always eager to hear and read his sentiments on all things marketing/content marketing. The best thing about this book is that it can be applied not just to those in that field but additional fields in which marketing can be implemented. Like other reviews, I relate to reading in the style of a fireside conversation. This read is an inspiring one for those who have any creative idea to learn how to expand, channel, and diversify that idea in a constantly changing world that is always in search of a new and next big idea turned successful endeavor.

The main gist I have gotten here is that merely having an idea isn’t enough, part of what makes that idea successful is creating momentum, longstanding purpose and steadfastness in the midst of noise and persistent busyness. A huge thanks to Mark for this project, it’s just what the business world needs in our current circumstances.
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2 people found this helpful
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Reviewed in the United States on January 31, 2021
2 people found this helpful
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Top reviews from other countries

Rebecca Wilson
5.0 out of 5 stars Tip the odds of future success in your favour - outstanding book and insightful read
Reviewed in the United Kingdom on June 30, 2021
One person found this helpful
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John
5.0 out of 5 stars Yet another must read for entrepreneurs and young people
Reviewed in the United Kingdom on January 31, 2021
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John
5.0 out of 5 stars Yet another must read for entrepreneurs and young people
Reviewed in the United Kingdom on January 31, 2021
What a book. Arrived today. Completed today.

It goes onto my suggested must read books.

For entrepreneurs and I would suggest beyond that for any young person 18-25

The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.

Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.

Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.

I also recommend marketing rebellion and known.
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One person found this helpful
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Clogger
5.0 out of 5 stars This book is a game changer!
Reviewed in the United Kingdom on February 24, 2021
matt...
5.0 out of 5 stars Must read
Reviewed in the United Kingdom on March 12, 2021
Jose
5.0 out of 5 stars Great book!
Reviewed in the United Kingdom on May 7, 2021
One person found this helpful
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