
Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
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– Unabridged
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At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?
Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of Known and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
You will learn:
- How the initial advantage that drives momentum comes from everyday ideas.
- The inside secrets of creating vast awareness for your projects.How to nurture powerful connections that lead to break-through opportunities.
- Why momentum is driven by the speed, time, and space of a “seam.”
- How the “certainty of business uncertainty” can be used to your advantage.
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real world. You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!
- Listening Length4 hours and 46 minutes
- Audible release dateMarch 9, 2021
- LanguageEnglish
- ASINB08WH2FDZX
- VersionUnabridged
- Program TypeAudiobook
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Product details
Listening Length | 4 hours and 46 minutes |
---|---|
Author | Mark Schaefer |
Narrator | Mark W. Schaefer |
Whispersync for Voice | Ready |
Audible.com Release Date | March 09, 2021 |
Publisher | Schaefer Marketing Solutions |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B08WH2FDZX |
Best Sellers Rank | #124,232 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #613 in Marketing (Audible Books & Originals) #787 in Job Hunting (Books) #3,013 in Marketing (Books) |
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Reviewed in the United States on February 1, 2021
Top reviews from the United States
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There are five steps that are memorably illustrated, and interwoven throughout the book is a suspenseful tale of two personalities one of whom “made” it and the other one ostensibly didn’t.
Throughout the book, Mark quotes liberally the popular press and from academic research with equal ease and mastery, and almost reads your mind about the exact elements of skepticism or doubt you may be voicing inside your own head.
You come away feeling that there is hope for you, after all, even if you’re not born with the proverbial golden spoon, which these days seems to be a million-strong following on the social media channel of your choice.
But the very best part of the book, in my view, is the afterword. Here Mark takes a very courageous step in practicing what he preached in “Marketing Rebellion” by showing us the very human and highly relatable part of who he is, really, as a human. To me, frankly, the afterword alone was more than worth the price of the book.
Oh and yes, the resolution of the “contest” is very satisfying, and doesn’t leave you feeling like you got cheated out of a good ending.
It packs a punch in its slim 165 pages and worth every cent. Get the book. Follow the steps. Take off.
This isn't a book about networking, its a book explaining how to make networking work for you, not only to help grow your career or business but to spark ideas too. It explains the line, it's not what you know but who you know (that knows what you know).
This book is not only for marketers but for anyone looking to create ideas. This book also is great for anyone who has read Mark's book: "Known" and "Marketing Rebellion" but needed more!
I really enjoyed getting to read personal stories from Mark and his career and how it can help myself personally. I definitely want to hear it once it's available through Kindle.

Reviewed in the United States on February 1, 2021
This isn't a book about networking, its a book explaining how to make networking work for you, not only to help grow your career or business but to spark ideas too. It explains the line, it's not what you know but who you know (that knows what you know).
This book is not only for marketers but for anyone looking to create ideas. This book also is great for anyone who has read Mark's book: "Known" and "Marketing Rebellion" but needed more!
I really enjoyed getting to read personal stories from Mark and his career and how it can help myself personally. I definitely want to hear it once it's available through Kindle.

The main gist I have gotten here is that merely having an idea isn’t enough, part of what makes that idea successful is creating momentum, longstanding purpose and steadfastness in the midst of noise and persistent busyness. A huge thanks to Mark for this project, it’s just what the business world needs in our current circumstances.

Reviewed in the United States on March 21, 2021
The main gist I have gotten here is that merely having an idea isn’t enough, part of what makes that idea successful is creating momentum, longstanding purpose and steadfastness in the midst of noise and persistent busyness. A huge thanks to Mark for this project, it’s just what the business world needs in our current circumstances.

You don't need to be an entrepreneur or business person to benefit from reading this book. It is not only informative, but fun to read, funny at times and full of insights you can use immediately as well as use as building blocks in developing your own Cumulative Advantage.
Top reviews from other countries

The book draws on many examples and breaks down what needs to happen for an idea to fly high. It takes you through how the examples have pulled ahead at each stage and how you can take those learnings to help ensure you pull ahead. It talks about how success breeds success or the rich get richer, why this is true and how to pull that path into your own forward momentum. How and why influences such as timing, people and opportunity capture matter.
As with all of Mark's work; skilfully written, impeccably researched and incredibly insightful! Just generates so many ideas and thoughts for you to action, it has already gone back into the read again pile... Fantastic book.

It goes onto my suggested must read books.
For entrepreneurs and I would suggest beyond that for any young person 18-25
The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.
Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.
Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.
I also recommend marketing rebellion and known.


Reviewed in the United Kingdom on January 31, 2021
It goes onto my suggested must read books.
For entrepreneurs and I would suggest beyond that for any young person 18-25
The easily digestible and formulated road map of success and the warnings signs are told through engrossing stories and examples.
Reading a book by Mark Schaefer is much like sitting with a friend a getting some great advice you learn , you also learn so much more about him.
Chapter 10 “The Afterword” is a powerful piece all on its on. I hope it moves many as it’s moved me.
I also recommend marketing rebellion and known.



