The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Audible Audiobook – Unabridged
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more.
The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
You will learn a wide variety of simple but powerfully effective strategies, such as:
- How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more.
- How to use the "Butler Secret" to achieve results superior to any marketing campaign or promotion you'll ever dream up.
- Why providing the best customer service isn't enough anymore, and what you must do instead if you want your business to keep growing in the 21st century.
- The "Bentley Strategy" that will immediately and dramatically increase customer loyalty to your business.
- And many more proven tactics and strategies.
- One credit a month to pick any title from our entire premium selection to keep (you’ll use your first credit now).
- Unlimited listening on select audiobooks, Audible Originals, and podcasts.
- You will get an email reminder before your trial ends.
- $14.95 a month after 30 days. Cancel online anytime.
|Listening Length||5 hours and 50 minutes|
|Whispersync for Voice||Ready|
|Audible.com Release Date||November 15, 2016|
|Publisher||Gildan Media, LLC|
|Best Sellers Rank|| #162,824 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#850 in Marketing (Audible Books & Originals)
#1,023 in Customer Relations (Books)
#5,612 in Marketing (Books)
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
It is refreshing to hear a marketing consultant who "GETS IT"!! So many marketers are preaching the song of how to get NEW customers, while very little is said about marketing to your existing customers!! I guess that is not as sexy?? Who better to market to?? Someone who you have not only spent the time to get them to "know, like and trust you", but they have even given you money! Why don't more people teach and do this?
The Biggest Takeaway for me are:
Not only do you have to create a GREAT customer experience, you have to make it so they remember it!!
Sounds so obvious!
If they don't remember it, does it really matter how GREAT the experience was!
If you are only doing the bare minimum to keep your customers, don't buy this book!!
If you ARE interested in creating a Customer Loyalty Loop to lock in your customers loyalty and repeat business...this book is a MUST!!
Every once in a while a book comes along that contains so much refreshing common sense that you feel inspired to really think about your business and take action that’s very likely going to make your company more successful and profitable.
That’s this book. And it’s a joy to read. The core philosophy of this book is pretty simple. Instead of spending the bulk of your time, energy, and resources in new customer acquisition, you should invest heavily in ensuring you're doing whatever you can to deliver an amazing, remarkable, and most important of all, memorable customer experience.
There have been a lot of books over the past couple of years that talk about the concepts of “loving your customers” and “hugging your customers.” The problem with most of them is the focus is on solving customer-related issues after they happen. They’re reactive in nature. With "The Customer Loyalty Loop", the author shows you how to take a far more holistic and proactive view of the customer experience from start to finish.
And it’s definitely not a book full of hackneyed bromides – it includes the science behind creating great experiences and lasting impressions that will help you build a large following of loyal customers who will become promoters of your business, buy from you repeatedly, and actually enjoy doing business with you.
And to listen to an interview with Noah Fleming about "The Customer Loyalty Loop", visit MarketingBookPodcast.com
His latest book The Customer Loyalty Loop reinforces his view that the repeat customer is your foundation for a thriving business.
This book gets into the psychological and emotional aspects of the positive customer experience. Noah provides interesting personal observations from his consulting, cites pertinent books on the topic, and provides an enlightening framework of nurturing the customer relationship. I like his conceptualization of the four stages:
-imagination before persuasion
-conversion without coercion
-happily ever after
Whenever, I go into a store or buy a product, Noah's perspectives are always in the back of my mind. Some businesses are getting it right while others need to book a consultation!
Top reviews from other countries
Le falta una visión panorámica de interrelación de las etapas y cómo integrar en la implantación las prioridades con la reladad de tipos de clientes e importancia de aspectos los proyectos. Sí que demuestra ser buen conocedor de las bases de lo que funciona.