El libro que posicionó al método Carnegie como líder del mercado del marketing y las relaciones públicas.

Uno de los primeros best sellers de autoayuda, fue publicado por primera vez en 1936 y lleva vendidas 15 millones de copias a nivel mundial.

Dale Carnegie escribió este libro con el propósito de ser un suplemento a su curso sobre oratoria y relaciones humanas y nunca se imaginó que se convertiría en un éxito de ventas y que la gente lo leería, lo criticaría y viviría según sus reglas. Carnegie entrevistó a muchas personas de renombre para tomar ejemplos de sus vidas. Entre ellas están Edison, Franklin D. Rooselvelt y James Farley.

Algunos puntos importantes del contenido son:

Primera parte: Técnicas fundamentales para tratar con el prójimo. Si quieres recoger miel, no des puntapiés a la colmena. El gran secreto para tratar con la gente.

Segunda parte: Seis maneras de agradar a los demás. Haga esto y será bienvenido en todas partes. Una manera de causar una buena impresión. Una manera fácil de convertirse en un buen conversador. Cómo interesar a la gente.

Tercera parte: Logre que los demás piensen como usted. No es posible ganar una discusión. Un medio seguro de conquistar enemigos. Si se equivoca usted, admítalo. El secreto de Sócrates. Cómo obtener cooperación. Un llamado que gusta a todos.

Cuarta parte: Sea un líder. Cómo criticar y no ser odiado por ello. Hable primero de sus propios errores. A nadie le gusta recibir órdenes. Permita que la otra persona salve su prestigio. Procure que la otra persona se sienta satisfecha con lo que usted quiere.

The book consists of many technique of “Effective public speaking”. The author has transformed public-speaking into a life-skill which anyone cab develop. The book consists of basic principles of effective speaking, technique of effective speaking, and the 3-aspects of every speech and effective methods of delivering a talk.

The book focuses on impromptu talk too. The author tells us how to make the most of our resources and achieve our fullest potential. A must read book for effective speaking.

Drawing on Dale Carnegie's years of experience as a business trainer, this book will show you how to improve self-confidence and overcome the natural fear of public speaking, to become a successful speaker, and even learn to enjoy it. This book discusses the ways of opening and closing a talk and keeping the audience interested.

The Leader In You is one of the best selling self-help books ever published.

The Leader in You is an expressive step-by-step guide; demonstrating tips, ideas, and strategies on principles to have a creative and exciting work life, irrespective of in what profession one is.

The success of Dale Carnegie & Associates lies in its timeless ability to redefine its basic message for the pressing issues of each succeeding business generation. The book speaks directly to the business world of the 1990s, with advice on surviving downsizing, mergers and fierce bottom-line demands, negotiating the corporate differences and cross-cultural disparities of today's globalized economy. The book aims to develop and reinforce strong motivation and self-confidence among as ever-changing array of executives in the new flat organization.

TABLE OF CONTENTS

EDITOR’S NOTE
INTRODUCTION THE HUMAN-RELATIONSREVOLUTION
CHAPTER—1 FINDING THE LEADER IN YOU
CHAPTER—2 STARTING TO COMMUNICATE
CHAPTER—3 MOTIVATING PEOPLE
CHAPTER —4 EXPRESSING GENUINE INTEREST IN OTHERS
CHAPTER—5 SEEING THINGS FROM THE OTHER PERSON'SPOINT OF VIEW
CHAPTER—6 LISTENING TO LEARN
CHAPTER—7 TEAMING UP FOR TOMORROW
* CREATE A SHARED SENSE OF PURPOSE.
* MAKE THE GOALS TEAM GOALS.
* TREAT PEOPLE LIKE THE INDIVIDUALS THEYARE.
* MAKE EACH MEMBER RESPONSIBLE FOR THE TEAM PRODUCT.
* SHARE THE GLORY, ACCEPT THE BLAME.
* TAKE EVERYOPPORTUNITYTO BUILD CONFIDENCE ON THE TEAM.
* BE INVOLVED, STAY INVOLVED.
* BE A MENTOR
CHAPTER—8 RESPECTING THE DIGNITY OF OTHERS
CHAPTER—9 RECOGNITION, PRAISE, AND REWARDS
CHAPTER—10 HANDLING MISTAKES, COMPLAINTS, AND CRITICISM
CHAPTER—11 SETTING GOALS
CHAPTER—12 FOCUS AND DISCIPLINE
CHAPTER—13 ACHIEVING BALANCE
CHAPTER—14 CREATING A POSITIVE MENTAL ATTITUDE
CHAPTER—15 LEARNING NOT TO WORRY
* LIVE IN DAY-TIGHT COMPARTMENTS.
* TAKE COMFORT FROM THE LAW OF AVERAGES.
* COOPERATE WITH THE INEVITABLE.
* PUT A STOP-LOSS ORDER ON YOUR WORRIES.
* KEEP THINGS IN PERSPECTIVE.
* FINALLY, GET BUSY.
* WHAT IF THERE IS GOOD REASON TO WORRY?
CHAPTER—16 THE POWER OF ENTHUSIASM
* CONCLUSION
* MAKING IT HAPPEN

Today the Dale Carnegie Course is offered in more than a thousand cities and towns across America and in seventy other countries. Each week another three thousand people enroll. The Carnegie organization has now grown to the point that it custom designs training programs for more than four hundred of the Fortune 500 firms. 

BE A MENTOR 

It's the leader's job to develop the talents and strengthen the people on the team. This is true in the short term, as the team members deal with their assignment at hand. But it's also true long-term: the leaders must take a genuine responsibility for the lives and careers of the members of the team. 

“How would you like to improve?” “Where do you want your career to go from here?” “What kinds of new responsibilities would you li

Este libro nos brinda la fómula para vivir el presente, enfrentar los problemas, reconocer nuestros errores y solucionar los inconvenientes que se nos presentan, rápidamente sin demorar las decisiones, para suprimir las preocupaciones y, fundamentalmente, disfrutar de la vida.

Las preocupaciones consumen la energía, entorpecen el pensamiento y matan la ambición. ¿Es posible hacer algo eficaz para suprimirlas? Dale Carnegie plantea que sí, y lo demuestra con técnicas comprobadas que han dado resultado a millones de hombres y mujeres. Ofrece una serie de fórmulas que pueden llevarse a la práctica de inmediato y durar toda la vida. Este es un libro de grandes verdades, fascinante, fácil de aplicar, y que lo ayudará a cambiar el rumbo de su vida.