El libro que posicionó al método Carnegie como líder del mercado del marketing y las relaciones públicas.

Uno de los primeros best sellers de autoayuda, fue publicado por primera vez en 1936 y lleva vendidas 15 millones de copias a nivel mundial.

Dale Carnegie escribió este libro con el propósito de ser un suplemento a su curso sobre oratoria y relaciones humanas y nunca se imaginó que se convertiría en un éxito de ventas y que la gente lo leería, lo criticaría y viviría según sus reglas. Carnegie entrevistó a muchas personas de renombre para tomar ejemplos de sus vidas. Entre ellas están Edison, Franklin D. Rooselvelt y James Farley.

Algunos puntos importantes del contenido son:

Primera parte: Técnicas fundamentales para tratar con el prójimo. Si quieres recoger miel, no des puntapiés a la colmena. El gran secreto para tratar con la gente.

Segunda parte: Seis maneras de agradar a los demás. Haga esto y será bienvenido en todas partes. Una manera de causar una buena impresión. Una manera fácil de convertirse en un buen conversador. Cómo interesar a la gente.

Tercera parte: Logre que los demás piensen como usted. No es posible ganar una discusión. Un medio seguro de conquistar enemigos. Si se equivoca usted, admítalo. El secreto de Sócrates. Cómo obtener cooperación. Un llamado que gusta a todos.

Cuarta parte: Sea un líder. Cómo criticar y no ser odiado por ello. Hable primero de sus propios errores. A nadie le gusta recibir órdenes. Permita que la otra persona salve su prestigio. Procure que la otra persona se sienta satisfecha con lo que usted quiere.

What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)?

They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research.

In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the REAL modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy.

Readers will learn the five stages to master in the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between.

This book combines insightful new research, a modern sales process and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales.

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  Learn the two traits customers want most from their salespeople
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  Which types of questions are rarely asked by all but top salespeople?
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  When will customers be willing to pay more for your solution or product?
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  How what you think about can matter to customers and change your results?
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  And get access to online training resources that come with this book!

The book consists of many technique of “Effective public speaking”. The author has transformed public-speaking into a life-skill which anyone cab develop. The book consists of basic principles of effective speaking, technique of effective speaking, and the 3-aspects of every speech and effective methods of delivering a talk.

The book focuses on impromptu talk too. The author tells us how to make the most of our resources and achieve our fullest potential. A must read book for effective speaking.

Drawing on Dale Carnegie's years of experience as a business trainer, this book will show you how to improve self-confidence and overcome the natural fear of public speaking, to become a successful speaker, and even learn to enjoy it. This book discusses the ways of opening and closing a talk and keeping the audience interested.

Dale Carnegie’s unique and powerful approach to leadership training is based on wisdom and expertise gained from developing leaders longer than any other professional development organization. LEAD! is for new or experienced leaders alike who want to be more effective at motivating and inspiring their teams.

This book is designed from the proven Dale Carnegie Leadership Success Model and Dale Carnegie’s Human Relationships Principles to help you understand tools and techniques to address common leadership challenges and shift your mindset and behavior to become a more positive and confident role model leader.

Rather than a textbook full of theory, LEAD! offers practical advice, strategies and real-life examples from top leaders around the globe that will guide you to being a more effective leader who inspires success from your team. At Dale Carnegie, we believe everyone has inherent greatness. This book will help you explore your unsuspected power and become a champion leader.

"The difference between the success and failure of a team comes down to leadership. Being an effective leader is critical to empowering potential in people and enabling successful outcomes—especially in a rapidly changing and disruptive world.”"