Dan Sullivan

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About Dan Sullivan
Dan Sullivan is founder and president of The Strategic Coach Inc. A visionary, an innovator, and a gifted conceptual thinker, Dan has over 35 years’ experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups. Dan’s strong belief in and commitment to the power of the entrepreneur is evident in all areas of Strategic Coach® and its successful coaching program, which works to help entrepreneurs reach their full potential in both their business and personal lives.
He is author of over 40 publications, including The Wall Street Journal Bestseller: Who Not How, The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better®. He is co-author of The Laws of Lifetime Growth and The Advisor Century.
Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate The Strategic Coach Inc., with offices in Toronto, Chicago, and the U.K. New workshops are also being held in Los Angeles and Vancouver. Dan and Babs reside in Toronto.
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Blog postWritten by prominent sociologist David Riesman in 1950, The Lonely Crowd: A Study of the Changing American Character is a sociological analysis that provides an exciting framework for understanding people’s values and motivations, and despite being over 70 years old, it’s still useful today.
Riesman observed that people fall into one of three categories and hypothesized that, at some point, one category would disappear while the other two grew.
The three categories are:
Tr1 week ago Read more -
Blog postA future-based philosophy. At a time when people feel they have no control over their future and often try to cling to the past or return to an imaginary one that never existed, the following four mindsets enable you to use your imagination, emotions, and abilities much more constructively; to take increased ownership of your future; to learn from the changing world around you; and to see your entire lifetime as a single, expanding school.
Mindset 1: Your future is your property. Whe2 weeks ago Read more -
Blog postThe following is an excerpt from the book Collaboration Ground Rules by Dan Sullivan.
For a long time, you’ve wondered if there was a way of doing business that could bypass competition. You realize that the new business universe you’re going to be developing and expanding for the rest of your life starts by looking at everything through the “D.O.S.” eyes of your best clients and customers—their Dangers (things they’re afraid of losing), Opportunities (the possibility of gaining somet1 month ago Read more -
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Blog postMany years ago, I had a sales call with someone who was referred to me to join The Strategic Coach Program. I got on the call with him, and he told me that the person who referred him said such good things about me but didn’t really tell him what the Program was about. He asked if he could spend a few minutes learning how the Program actually works.
I said to him, “Before I tell you about Strategic Coach, I’d like to ask you a question: If we were having this discussion three years fr1 month ago Read more -
Blog postThere’s a great and permanent shifting of supply chains from Asia to the Western Hemisphere for American markets. After all, with ports on the Atlantic, Pacific, and Gulf of Mexico, shipping north from south of the U.S. border is much more reliable.
Strategic Coach clients in Guatemala and Colombia with big textile companies used to market heavily to attract clients. Recently, however, clients have been coming to them. Now, they just need to keep up with demand.
During the pan2 months ago Read more -
Blog postCredibility is an essential factor for growth in the marketplace, and while it can take years to develop, it can be destroyed in moments.
Protect your credibility with filters. The people you surround yourself with represent you and what you value. Think about whether that new team member, client, partner, or investor is an asset or a liability when it comes to your credibility and reputation.
Strategic Coach has protected its strong reputation by clearly communicating who’s a2 months ago Read more -
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Blog postThinking about life after entrepreneurship can be scary, and you may even battle some feelings of unworthiness as you ask yourself, “Was it just luck?” This can lead some entrepreneurs down the endless road of wanting to prove themselves.
Life after selling your business can still be filled with purpose because you have value and knowledge to impart to others who want to walk your path but don’t yet have the capability. And, of course, you can continue to develop new capabilities of y2 months ago Read more -
Blog postThe following is an excerpt from the book Collaboration Ground Rules by Dan Sullivan coming out in March 2022.
Since we founded Strategic Coach over 30 years ago, we’ve had many experiences of being collaborative with other organizations regardless of whether they’ve reciprocated.
In fact, we’ll happily promote something really good that someone else is doing even if we’re not expecting any kind of reward for doing so.
When you step forward and volunteer, you create op3 months ago Read more -
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Blog postChad Willardson recently joined us on the Inside Strategic Coach podcast. As a father, entrepreneur, and financial expert, he’s passionate about showing parents how to teach financial principles to kids. This is the stuff that kids don’t get taught in school, and this mission is timely as parents step back and evaluate what’s being taught to their kids, who is teaching them, and if it’s what they want.
As entrepreneurial parents, we have the freedom to raise our kids according to the3 months ago Read more -
Blog postThere was a period of history where people’s perspectives stayed relatively the same for at least 50 or 60 years. Then, it started to fray at the edges with the emergence of microchip-enabled technology, personal computers, software, the internet, and smartphones.
The way we’ve thought about and organized our world—essentially unchanged since the end of World War II—has now changed. As a result, we’re experiencing a divergence based on how people work, leverage opportunities, and orga3 months ago Read more -
Blog postThere are two ways of looking at the world—through the lens of time and effort, and through the lens of results. Most people find security in the guaranteed income a job provides, and they don’t have the desire to take on the risk of owning a business.
As an entrepreneur, you’ve chosen to cross the risk line into what we call “The Results Economy.” In this economy, there is no guaranteed income—only the opportunities you create for yourself. For you, it’s all about maximizing results4 months ago Read more -
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Blog postTo learn how to overcome failure as an entrepreneur, you must first take 100% responsibility for yourself. That means cultivating the capability to choose how you respond to painful experiences or what you’re currently calling “failures.”
At any given time or in any situation, entrepreneurs must consciously choose how to respond to their experiences. It’s essential to recognize that you’re not in control of the situation itself, only your response to it, if you want to overcome failur4 months ago Read more -
Blog postThe difference between self-confidence and self-esteem is an important one. See, self-esteem is a wish, whereas self-confidence is a fact. Self-esteem is made up without outside proof, and self-confidence is a function of measuring your progress based on the improvement of skills, knowledge, and success.
Who you are and what you represent are things you can make up. That’s why programs for boosting self-esteem are valuable for changing the way you see yourself. But self-esteem has not5 months ago Read more -
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Blog postAn axiom is a Greek word and philosophical term that refers to something so self-evident that you don’t need any proof of it. I have two business axioms for entrepreneurs that guide me in living my life and running my business.
Business Axiom #1: I don’t have to know all the answers. I was born in 1944 on a farm in northern Ohio, and although I was number five in a family of seven children, I had no peer playmates until I started school, which was a six-mile drive from our home. I was6 months ago Read more -
Blog postStrategic Coach workshops are filled with a diverse group of ambitious and like-minded entrepreneurs representing over 60+ industries, allowing for high levels of creativity, innovation, and breakthroughs. At each workshop, we take time to discuss recommended resources, including recommended reading.
The following list contains 50 Strategic Coach client-recommended titles that touch on all the building blocks of success, including longevity, finance, personal optimization, and busines6 months ago Read more -
Blog postThe labor market has changed. People are re-thinking what they want to do, how they want to spend their time, and what they expect from the entrepreneurs they work for. Recently, I spoke with Charlie Bassett, entrepreneur and CEO of the luxury grocery chain Bassett’s Market, about attracting, hiring, and retaining great people. Charlie believes that hiring shouldn’t be about who’s got the bigger, brighter sign that says, “We need help.” It’s much deeper than that if entrepreneurs want to do i6 months ago Read more
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Blog postThe following is an excerpt from the book Your Attention: Your Property by Dan Sullivan.
When we’re fully attentive, we use our capabilities in the best possible way. At these times, we’re at our most skillful, our most strategic, and our most useful.
And it isn’t only the eventual success that leaves us feeling rewarded. It’s also that being fully conscious and attentive while we do the work makes the activity extremely enjoyable.
Someone else might achieve the desire6 months ago Read more -
Blog postEven the most successful entrepreneurs, those who are at the top of their game, with tremendous achievements and all the benefits that brings to their lives, can feel like failures. They’re depressed and feel miserable about themselves, even though everyone around them thinks they’re amazing and looks up to them as role models.
Why? How are they looking at themselves, and what is their brain doing to put them in this state?
Negative or positive? It took me a couple of years to7 months ago Read more -
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Blog postShortcuts are the main currency among humans, so it’s critical to know how to provide a shortcut for others. I’ve been on earth for 77 years, and in that time, I’ve gained some insight into when things do and don’t work.
What doesn’t work is spending your life figuring out and doing everything yourself.
The truth is, we’re only good at doing and knowing certain things. If you think you must do everything, you’ll spend your time in frustration and failure, and if you think you7 months ago Read more -
Blog postMost entrepreneurs get the entrepreneurial bug very early, sometime around or before age ten. They want something and get the complete cycle in their mind for how to get it—buy something to stock up, get customers, and provide a product along with a service. But not all entrepreneurs end up being successful.
What makes an entrepreneur successful? When I think of what makes an entrepreneur successful, I reflect on my father’s journey as an entrepreneur. Initially, he was a farmer, and7 months ago Read more -
Blog postBuilding a successful brand is highly intentional, yet there’s still a level of magic involved to make it stick.
Think about the queen today. Yes, I mean Queen Elizabeth.
See, when I say “the queen,” you know I’m not talking about the queen of France, Russia, Thailand, or Japan. No. I’m talking about Queen Elizabeth because whether you look at it from the standpoint of celebrity or politics, the monarchy of England has a powerful and successful brand.
When it comes to8 months ago Read more -
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Blog postThe following is an excerpt from the book Your Attention: Your Property by Dan Sullivan.
I’ve been coaching entrepreneurs for decades, and one of the most significant impacts of our coaching program on our clients over long periods of time is that they get a handle on managing and directing their own attention toward what’s most beneficial and useful for them.
At the same time, they develop an immunity to having their attention pulled away from them by other people or situatio8 months ago Read more -
Blog postYou know you’re unique in business when you impact people and uniquely create value in their lives.
The link between value creation and your Unique Ability. When you realize you have a Unique Ability, you must prove it by showing that your uniqueness is valuable and positively impacts the lives of others. In other words, people can move more quickly toward what they want because you’re in their life. Therefore, your presence is of utmost importance.
Many people are extraordina8 months ago Read more -
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Blog postIf you’re feeling overwhelmed and struggle to say no, you’re not alone. Learn how to deal with feeling overwhelmed and learn some simple ways to graciously say no so you can avoid stress, work better within your business, and do more of what you love.
Why we get overwhelmed. One of the biggest reasons we experience overwhelm is because we say yes too much. As entrepreneurs and team leaders, it’s critical to notice how often we say yes and dissect why we feel the way we do when we say9 months ago Read more -
Blog postOver the past while in this blog, I’ve been telling stories from my life that have made an indelible impression on me because of the important lesson I sensed was at the heart of each one.
People have asked not only how I can remember the stories so many decades later, but how I remember them in so much detail that they can imagine themselves being there.
The “hidden gem” of specific over general. For me, it’s easy to remember these “lesson learned” experiences because I’ve al9 months ago Read more -
Blog postNowadays, our world is anything but local and linear. It’s more global and exponential than ever. If you want to keep up with exponential growth, creating an exponential mindset is critical.
People who think exponentially tend to have higher incomes and wealth because they constantly seek to expand their exponential capabilities. Linear thinkers may work the same number of hours, but they operate and create more slowly and inefficiently with their limited linear capabilities.
9 months ago Read more -
Blog postImposter syndrome is a common ailment in the entrepreneur community. It can induce symptoms of depression, anxiety, self-doubt, and incompetence in people—despite even the most extensive list of accomplishments and experience.
I’d say half of the entrepreneurs with imposter syndrome are actual imposters. I say this jokingly, but there’s some truth to it. It’s the symptom of a “fake it till you make it” approach. The other half of entrepreneurs with imposter syndrome are high achievers10 months ago Read more -
Blog postAs a leader, it’s crucial to nip problems in the bud and address team issues early in your business. This is one of the most critical things that entrepreneurs must do. The cost of inaction is high, and team issues can erode your business from the inside out if not handled promptly and effectively.
When poor behavior occurs. Team issues happen when there’s a misalignment of values, primarily when people exhibit behaviors incongruous with the values of your brand and culture.
F10 months ago Read more -
Blog postWhat’s a longevity mindset, and how does it benefit your life and the way you age?
How long you think you’re going to live is perhaps the most fundamental thought in the human brain.
Adopting a longevity mindset changed my whole notion of the present. It suddenly made life more abundant and made me conscious of the way I care for my body. Now, anytime I think of my current age, I think of 156, the age to which I plan to live. This was double the average lifespan of a male in 110 months ago Read more -
Blog postI’ve always been interested in business organization and structure, especially organizations that provide learning and transformation. Since we founded Strategic Coach over 30 years ago, I’ve looked to these organizations for examples of how to keep clients coming back.
One that I always look back to and that I was a part of myself is the Boy Scouts, which I participated in from the age of 10 till about 13. I loved being a Boy Scout, and I still have the Handbook For Boys that I recei10 months ago Read more -
Blog postYour business and team are only as strong as your core values. If you dream of a Self-Managing Company, you need a solid foundation to guide how your team shows up, works together, and interacts with clients. Here, I’ll share the importance of core values in business to increase your (and your team’s) freedom in an ever-evolving, increasingly virtual world.
What are core values? Core values are the default way people in an organization or business behave. They serve as amazing coaches11 months ago Read more -
Blog postWhat’s your business mindset, and is it helping or hindering your growth? In this post, I will teach you about the “transformer mindset,” why it’s important, and how to change your business mindset today and into the future. I also discussed these ideas in a recent podcast I recorded with Joe Polish.
Going into any situation, I consider my business mindset and how I can leverage the wisdom I’ve gained from the past. First and foremost, I treat the past as raw material. In other words,11 months ago Read more -
Blog postAll growth happens in stages. And in each stage of growth, people hit a point where they can’t grow any further using their existing set of skills and knowledge. I call this point The Ceiling of Complexity. And it happens time and time again, in every stage of growth.
As you progress in your growth, you gain experience by solving problems and transacting business. However, this experience often comes at a price: complexity. Each problem you solve, each transaction you make, and each h11 months ago Read more -
Blog postYears ago, I asked our clients to describe what Strategic Coach is and what it represents. One word kept coming up: Freedom. In this post, I’ll discuss my concept of the freedom cycle, the four phases of freedom for entrepreneurs, and how the freedom cycle connects to your purpose. This blog is based on a recent podcast that I recorded with Joe Polish.
Entrepreneurship requires courage and a massive belief in yourself to secure your own financial independence. And, when it comes to fr11 months ago Read more -
Blog postThe following is an excerpt from the book Zooming Ahead by Dan Sullivan.
If you experimented with virtual meetings before the 2020 global pandemic forced many of us to work remotely, you probably found that there weren’t enough people using it to make it particularly useful in your daily work and personal life.
At Strategic Coach, which has offices in three countries, we’d already had some experience with virtual conferencing. It was certainly faster, but because live events w11 months ago Read more -
Blog postThe pandemic forced us all to make some quick changes to the way we do business. And, if you’re like me, you may have realized that there were things you could do (or not do!) to be more efficient and experience even more freedom of time, money, relationship, and purpose.
In this post, I’ll share three changes I’ve made during the pandemic that will stay that way for good. Then, you’ll learn what 40 entrepreneurs in a recent workshop answered when asked what they’ll never go back to d12 months ago Read more -
Blog postIs your employee incentive plan doing what it’s supposed to?
We recently interviewed Alex Freytag, the co-founder of Profit Works, an EOS Implementer, and co-author of the book Profit Works: Unravel the Complexity of Incentive Plans to Increase Employee Productivity, Cultivate an Engaged Workforce, and Maximize Your Company’s Potential on the Team Success podcast. In this post, we’ll share how to build an employee incentive plan that works. To learn more, be sure to grab a copy of his1 year ago Read more -
Blog postAre the things that bother you holding you back from getting things done?
I believe that 90% of any problem you have is that you’re bothered and not doing anything about it. The simple creative problem-solving technique in business (and life) that I’ll share in this post has helped me move past roadblocks in seconds, and I think it’ll help you too.
The problem isn’t what you think it is. Whatever problem you have that needs to be solved isn’t the actual problem. The problem is1 year ago Read more -
Blog postA number of years ago, I committed to producing one small book per quarter for the next 25 years—or 100 quarters. For each book, our talented cartoonist, Hamish MacDonald, creates drawings that help illustrate the book’s concepts.
Around the time that we would have started work on the eighth book, Hamish had an unfortunate bike-riding accident and fractured both of his wrists and his right arm. As you can imagine, this did not bode well for his cartooning that quarter.
The sit1 year ago Read more
Titles By Dan Sullivan
"[T]his one simple concept is a masterclass on positive psychology, healthy relationships, mental well-being, and high-performance. Everything that psychologists know about how to create a high-functioning and successful person can be achieved using The GAP and the GAIN."- Dr. Benjamin Hardy
Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an "ideal," a moving target that is always out of reach. When we measure ourselves against that ideal, we're in "the GAP." However, when we measure ourselves against our previous selves, we're in "the GAIN."
That is where the GAP and the GAIN concept comes in. It was developed by legendary entrepreneur coach Dan Sullivan and is based on his work with tens of thousands of successful entrepreneurs. When Dan's coaching clients periodically take stock of all that they've accomplished-both personally and professionally-they are often shocked at how much they have actually achieved. They weren't able to appreciate their progress because no matter how much they were getting done, they were usually measuring themselves against their ideals or goals.
In this book you will learn that measuring your current self vs. your former self has enormous psychological benefits. And that's really the key to this deceptively simple yet multi-layered concept that will have you feeling good, feeling grateful, and feeling like you are making progress even when times are tough, which will in turn bolster motivation, confidence, and future success.
If you're finding that happiness eludes you no matter how much you've achieved, then learning this easy mindset shift will set you on a life-changing path to greater fulfillment and success.
Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)?
When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?"
This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom.
This book will teach you how to make this essential paradigm-shift so you can:
* Build a successful business effectively while not killing yourself
* Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway
* Bypass the typical scarcity and decline of aging and other societal norms
* Increase your vision in all areas of life and build teams of WHOs to support you in that vision
* Never be limited in your goals and ambitions again
* Expand your abundance of wealth, innovation, relationships, and joy
* Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do
Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.
NEW EDITION, EXPANDED AND UPDATED
Growth is a fundamental human need—it is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. In this inspiring book, Dan Sullivan and Catherine Nomura offer ten simple laws that will help you continue to grow throughout your life. Through vivid real-life stories, Sullivan and Nomura illustrate each of the ten laws and show how with just a slight shift in thinking—regardless of your age, income, or position—you can use them to maintain a fresh, innovative perspective on the world around you and unlock your greatest abilities.
This second edition includes a new preface, new examples, and a self-assessment to measure your progress on each of the ten laws.
“This little book can change your life, as its principles have changed mine.” —David Bach, #1 New York Times-bestselling author of The Automatic Millionaire
“The Laws of Lifetime Growth is a definitive example of Dan’s wisdom that has improved my life, and the lives of the people around me. This book is a must-read for anyone, at any age, who is willing to ask the question, ‘How far can I go?’” —Barbara Hemphill, author of Organizing Paper @ Home
“Dan Sullivan has the remarkable gift of turning good intentions into superior results and performance. The book is priceless.” —Bob Buford, author of Halftime
In my Strategic Coach® workshops, I'll draw a circle on the white board, and in the center, I'll write, "Self-Managing Company."
I'll say to the group, "You don't know exactly what I'm going to say about this, but right off the bat, how many of you want one of these?" Every hand in the room goes up.
Every ambitious entrepreneur in the world wants to have their own Self-Managing Company.
This 60-minute book will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this a daily, exciting breakthrough for the next 25 years and beyond.
Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks?
In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process The 4 C’s Formula.
The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.
When you take a step back and think about your thinking, you can take control of your attention, as well as your time and your purpose, rather than allowing others to be in control. It’s up to you.
This also gives you a repeatable way to gain insight into what matters most to your clients and prospects, and cultivate a growth-focused relationship with them. By having a "D.O.S. Conversation" with your clients that illuminates their personal dangers, opportunities, and strengths, you make yourself an invaluable part of their future -- and make your product-focused competitors seem irrelevant.
Imagine spending your workdays doing only what you find endlessly fascinating. This is a reality for entrepreneurs who adopt The ABC Model.
Most entrepreneurs are fixated on their competition and on external conditions they can’t control. To them, cash flow is a constant source of worry. What they don’t realize is that their success isn’t actually about them at all. It’s about who they can create value for and what those people aspire to.
Entrepreneurs who know exactly how they create value can cross over a line where cash flow becomes certain, and the model they’ve created continually improves. Once you reach this point, you become totally confident that your cash flow will always be predictable—regardless of how the world outside your company changes.
Once you know who you are, you can find the perfect collaborator: your opposite. Simplifier-Multiplier collaborations lead to unprecedented breakthroughs and results, and give you the freedom to focus exclusively on what you do best.
The idea in this book has revolutionized the lives of tens of thousands of people. You might even say it has added years to their lives—literally. Although it could sound a bold claim, in their own words, here are just 10 quick benefits readers often experience when they apply this content.
They…
1. Stop feeling nostalgic about the past
2. Start feeling excited about the future
3. Increase their awareness about being healthy and fit
4. Experience milestones they’ve only dreamed of
5. Improve the quality of their relationships
6. Expand their earning potential
7. Reshape their thinking and mindset
8. Improve their energy levels
9. Feel less stress and pressure
10. Gain a new appreciation and optimism for life
What you believe shapes how you live—or, in this case, how long you live. Isn't it time you extended your life? Give yourself that gift, starting today!
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