Daniel James Lesniak

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About Daniel James Lesniak
Dan Lesniak began his career in real estate in 2012 after having successful careers both as a Naval Submarine Officer and Defense Contractor. His hyperlocal strategy led to one of the fastest starts in real estate with over $22 million in sales in his first year. Since 2012 Dan has gone on to create the Orange Line Living Team, a premier real estate group in the Washington, DC, area. In 2014 the team was ranked 4th in the world at Keller Williams. In 2015 the team merged with the Keri Shull Team to create Optime Realty, a brokerage co-founded by Dan and his wife, Keri. Since then the team has gone on to become one of the top 35 teams in the nation and number one in Virginia as ranked by Real Trends. Dan is an avid endurance athlete, having completed 13 marathons (including three Boston Marathons) and three Ironman triathlons. He lives in Arlington, VA, with his wife Keri, their son Braden, and daughter Kierra.
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Blog postDo changing markets scare you? Do you worry that if the market goes down… that your sales will go down with it? Here’s the thing: When markets change, clients don’t need you less – they need you more! So it’s on you to do more to reach out to them. The techniques and strategies I’ll …
The post UPDATED: 8 Ways to Thrive – No Matter What the Market is Doing appeared first on HyperFast Agent.
1 year ago Read more -
Blog postDan and I have grown from being successful solo agents to scaling a team of over 100 real estate specialists. While growing our team, observing local competitors, and teaching real estate agents all over the country, we’ve noticed some patterns that differentiate agents who thrive from agents who fail out of the real estate industry. …
The post Why Real Estate Agents Fail: Unfiltered Truth From a Top Agent appeared first on HyperFast Agent.
1 year ago Read more -
Blog postIn February 2020, videographer Kurt and I sat down to plan out how this vlog series would go. And like Mike Tyson said: “Everybody has a plan until they get punched in the face.” Here’s how our year went. Back at the beginning of this year, no one could have predicted the lockdowns. The Ironman …
The post Season Finale: Here’s How We Grew Our Real Estate Business 40% in 2020 appeared first on HyperFast Agent.
2 years ago Read more -
Blog postSome days, it rains on your parade. Today I mean that literally. We’ve been planning the View on Washington Open House event for 90 days. We wanted to show people the floor plans, the finishes, the views of DC and the Potomac River. Over 100 people RSVP’d, the food was on track, the DJ was …
The post Coming in Summer 2021: 10 New Luxury Condos in the DC Metro appeared first on HyperFast Agent.
2 years ago Read more -
Blog postGet away from your desk. Get out of your office. Get out of your normal working environment and go somewhere else! You’ll think differently, and you’ll come up with different ideas. Go for a monthly hike. Plan a quarterly fishing trip. Go somewhere out of the office (and out of the ordinary) so you can …
The post To Work on Your Business, Get OUT of Your Business! appeared first on HyperFast Agent.
2 years ago Read more -
Blog postIn this week’s vlog, we’re taking you into the DC Metro area on a tour of 11 development projects we’re working on. Today is kind of a “Before” preview of the properties. In about five or six months we’ll come back to show you the amazing progress we make on these development projects! We’ve only …
The post Over 90 Homes Coming to the DC Metro Area appeared first on HyperFast Agent.
2 years ago Read more -
Blog postIn this week’s vlog, we’re: Closing in on the HyperFast Sales Summit Racing toward 1,000 real estate deals in 2020 Celebrating Braden’s 5th birthday! It’s been a wild year, but we’ve focused on what we could control. We pivoted to meet the year’s challenges and our real estate team has had HUGE success doing it. …
The post VLOG: Racing Toward 1,000 Real Estate Deals in 2020 appeared first on HyperFast Agent.
2 years ago Read more -
Blog postThis is probably the last place you thought you could build a multifamily portfolio: out here in the country in a little town with less than 8k people. But opportunities are everywhere! That’s what I’m going to show you in this week’s vlog. The wealth that you create in real estate starts small. If …
The post VLOG: First Real Estate Investment (Case Study) appeared first on HyperFast Agent.
2 years ago Read more -
Blog postCome with me to a peaceful, still lake in the middle of the Cascade Mountains in Oregon — that’s where I’m taking you for this week’s vlog. The freedom to enjoy moments like this is one of the reasons Keri and I have worked so hard to build our real estate businesses. We get out …
The post Vlog: Here’s the REAL Reason We Scaled Our Real Estate Business appeared first on HyperFast Agent.
2 years ago Read more -
Blog post5 Lessons From Running the White River 50-Mile Race
I recently ran the White River 50 Mile Ultra Marathon. That race is one of the ultimate tests of mental, emotional and physical endurance. Set in the shadows of Mt. Rainier, this race goes up… read more →
The post 5 Lessons From Running the White River 50-Mile Race appeared first on Orange Line Living Team..
3 years ago Read more -
Blog postSavor Locally-Roasted Espresso and Eclectic Food at Detour Coffee
Stepping inside the industrial-style space, you see a swarm of white coffee cups artfully suspended from the ceiling above a community table. The smell of fresh coffee and the sound of frothing milk washes over… read more →
The post Savor Locally-Roasted Espresso and Eclectic Food at Detour Coffee appeared first on Orange Line Living Team..
3 years ago Read more -
Blog post6 Home Renovation Projects that Don’t Pay When it’s Time to Sell
Sometimes, renovating your home is unavoidable. If your refrigerator dies, you’ll need to replace it; a leaky roof needs to be fixed to prevent more damage. Other renovations are purely for your own enjoyment. Painting… read more →
The post 6 Home Renovation Projects that Don’t Pay When it’s Time to Sell appeared first on Orange Line Living Team..
3 years ago Read more -
Blog postDon’t Stand to the Left! 8 Tips for Relocating to the DC Metro Area
Moving to a new city or state is always a major undertaking. Whether you’ve moved a dozen times before or it’s your first big jump, starting in a new area comes with a learning curve… read more →
The post Don’t Stand to the Left! 8 Tips for Relocating to the DC Metro Area appeared first on Orange Line Living Team..
3 years ago Read more -
Blog postTake Taco Tuesday to New Heights at Don Tito – A Classic Cantina with a Killer View of Clarendon, Va.
If you’re a taco Tuesday fan, then you need to check out Don Tito’s. This three-story Clarendon gem specializes in tacos, tequila, and having a good time. The Keri Shull Team’s Chris Clark recently sat… read more →
The post Take Taco Tuesday to New Heights at Don Tito – A Classic Cantina with a Killer View of Clarendon, Va. appeared first on Orange Line Living Team..
3 years ago Read more -
Blog postHave a Field Day with These Fun Things to Do This Weekend – DC Metro Area Events, July 26-28
With the end of July just around the corner, it’s easy to feel like summer is already over…even though it doesn’t end until September. With back-to-school madness approaching and the impending August heat on the… read more →
The post Have a Field Day with These Fun Things to Do This Weekend – DC Metro Area Events, July 26-28 appeared first on Orange Line Living Team..
3 years ago Read more -
Blog postThe 4 C’s of Home Pricing that All Buyers and Sellers Should Know
Whether you’re buying or selling a house, pricing is always the top consideration for both sides throughout the negotiation process. After all, if you’re buying you want to know you paid a fair price, and… read more →
The post The 4 C’s of Home Pricing that All Buyers and Sellers Should Know appeared first on Orange Line Living Team..
3 years ago Read more -
Blog postGet Fried Chicken, Oysters, and Ice Cream Tacos…Oh My! at Roy Boys
In this DC spotlight, The Keri Shull Team’s Drew Carpenter heads to Shaw neighborhood favorite, Roy Boys. Roy Boys’ perfect mix of modern and classic design creates a both welcoming and electrifying environment, which mirrors… read more →
The post Get Fried Chicken, Oysters, and Ice Cream Tacos…Oh My! at Roy Boys appeared first on Orange Line Living Team..
3 years ago Read more -
Blog postWhat You Need to Know About Buying a House with Student Loan Debt
Student loan debt is one of the most discussed, debated, and written about issues in America right now. Student loans are basically the monetary boogie-man of the 21st century. When it comes to buying a… read more →
The post What You Need to Know About Buying a House with Student Loan Debt appeared first on Orange Line Living Team..
3 years ago Read more -
Blog postMake a Splash, Have a Drink, and Celebrate Amazing Growth – The Keri Shull Team Q2 Off-site Meeting
The Keri Shull/Orange Line Living Team celebrated the end of Q2 in style with a rooftop pool party at The Liaison hotel in DC. The team saw incredible growth this quarter, adding 25 new members… read more →
The post Make a Splash, Have a Drink, and Celebrate Amazing Growth – The Keri Shull Team Q2 Off-site Meeting appeared first on Orange Line Living Team..
3 years ago Read more
Titles By Daniel James Lesniak
In The HyperLocal, Hyper Fast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market.
What Other Industry Leaders Have Said About the Book
“I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I’ve ever seen. He has great systems, structures, and processes. That is what separates him from the rest!”
-Rick Ruby - Core Head Coach
One of my favorite sayings is “follow the yellow brick road.” In this book, Dan clearly lays out the path to the Emerald City, avoiding all the dangers of creating your own way. In Dan's first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents—regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you!
-Pam O’Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller’s The Millionaire Real Estate Agent book
There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders.
-Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent
Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now!
-Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually
Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan’s creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent.
-Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer
Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competi
Dan is the best-selling author of The HyperLocal, HyperFast Real Estate Agent, which has been read by tens of thousands of real estate agents, and in this book he reveals the secretes every buyer should know before starting to look for a home. Unlike most home buying books you will not be bored with long, drawn-out, and confusing jargon. Instead, you will learn about the most important parts of buying a home and how to save time, money, and stress throughout the process.
Home Buyer Secrets walks you through the process Dan and Keri use to help buyers analyze if they should buy a home and how to determine the right location, home type and price range so you don't waste time looking at the wrong houses. They also reveal how to get the best possible lending and financial terms. Finally, Dan and Keri reveal the same strategies they have used for thousands of buyers to save money during negotiations.
For too long, home buyer education has focused too much on the mentality used by old school brokers and real estate agent trainers. In Home Buyer Secrets you will learn the latest strategies that Dan and Keri have proven to save buyers time, money and stress.
Dan Lesniak founded the Orange Line Living Team in 2011 and immediately became a top-selling agent in the DC metro area. Keri Shull started her real estate career in 2003 with NVHomes and later the Mayhood Company, before starting the Keri Shull Team in 2009.
In 2013 Dan and Keri combined their teams and now have one of the highest-selling real estate team in the United States, ranking as high as number 33 in the Real Trends Rankings published in the Wall Street Journal. Their team has sold over 600 homes and $400 million in volume in a year.
In 2017, Dan wrote The HyperLocal, HyperFast Agent which became an instant best seller and later helped Dan and Keri launch the HyperFast Agent coaching program which has helped thousands of real estate agents. Dan and Keri have spoken on several stages alongside leaders in the industry such as Grant Cardone, Billy Gene and Ryan Serhant.
Dan and Keri have also built or developed over 300 homes. They are truly experts on all things real estate and they enjoy using what they have learned to help home buyers have the best experience possible.
As a child, Keri moved 15 times and Dan moved often during his time in the Navy, so buying a home and moving is something that is more than just a profession for Dan and Keri. It's a way to help others have the best possible experience for one of the largest financial and emotional processes they will undertake.
Praise for Home Buyer Secrets
"Dan and Keri have helped thousands of buyers. This book will help millions more."
-Sharran Srivatsaa, CEO of Kingston Lane
"In 22 years of coaching realtor, Dan is the best businessman I have ever met that sells real estate."
Ricky Ruby, Core Coaching
"Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant!"
Elysia Stobbe, Real Estate RockStar and #1 Best Selling author of How To Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye
"Keri and Dan have taught hundreds of real estate agents how to be a better agent for their client. I am excited to see what this book will do for home buyers.