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About Danny Iny
Danny Iny (@DannyIny) is an educator, entrepreneur, and the founder and CEO of Mirasee - a business education company. He’s developed widely acclaimed training, coaching, and support programs including the Course Builder’s Laboratory, Standout Guest Posting, the Business Ignition Bootcamp, and the ACES Club, which together have graduated over 5,000 value-driven entrepreneurs.
Danny’s nine published books include Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!.
Danny’s lifelong love-hate relationship with education began with dropping out of high school at age 15, and eventually led to earning an MBA from Canada’s elite Queen’s School of Business. He has guest lectured at institutions including McGill and Yale universities, and is sought after by many authorities in the world of online business education, who are his private clients. Danny’s work is followed by over 100,000 experts and professionals
All of this grew out of humble beginnings; he started out just like most online entrepreneurs, with an idea and a message to share, and no idea how to do it. He made several wrong turns, but he’s fond of saying that failure isn’t the end of the story—it’s just a “plot twist.”
Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup.
In just a few short years, he transformed Firepole Marketing into Mirasee and grew the business to multiple-seven figures in revenue. Together with his talented wife, he now leads a team of 30+ people spread all over the world who are on a mission to support a very special global community of 100,000+ loyal and inspired entrepreneurs.
Then, in 2015, Firepole Marketing became Mirasee, a change that reflects the true mission of the brand, which is helping visionary entrepreneurs create income through impact.
Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor to many of the top leaders in our industry, who have Danny on speed-dial when they need help with their business or strategy.
His work is followed by over 100,000 experts and professionals across various outreach channels (email, social media, blog, a column on Inc.com, etc.), and between 2015-2018, they’ve invested over $10 million towards training for success in the online education and course building space through his books and courses.
His study, research, and unflagging drive over the years have culminated in his latest work, Leveraged Learning, which aims to sow the seed of higher education’s transformation in the coming years.
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ONLINE COURSES CHANGED MY LIFE... AND THEY CAN CHANGE YOURS, TOO!
Inside these covers, you’ll learn what the online course business opportunity really looks like in 2020 and beyond—and exactly what coaches, consultants, authors, speakers, and experts need to do to seize it.
- how I went from hundreds of thousands of dollars of debt to a multimillion-dollar business in just a few years, thanks to online courses. (Introduction)
- who is really buying online courses today and how to cater to their interests. (Part 1)
- what goes into a world-class course that protects your credibility as an expert. (Part 5)
- a simple but super effective methodology for quickly validating that your course idea has legs. (Part 3)
- how to attract paying students quickly—before you’ve even built out the whole course. (Part 4)
- the four different ways that online courses can fit into your business model. (Part 2)
- what the landscape for online courses looks like today, and how it has evolved over time. (Part 1)
Not understanding that last part is probably the biggest reason why so many course entrepreneurs fail, and it’s not their fault—so much of what you hear out there is hype based on a playbook that’s five years out of date!
I’m not going to waste your time with rah-rah energy or pie-in-the-sky success stories. If you’re familiar with my work at Mirasee or my past books like Teach and Grow Rich or Leveraged Learning, you already know what you can look forward to in these pages: the straight goods on how things really work today, and what it takes to be successful with online courses.
"I can't believe I did this! How could I be so stupid? Why didn't I check it after I set it up? Why didn't I check it a week later? Why wasn't I checking it every week?"
Thousands of dollars would be a big-but-not-crippling hit to the Morgan family finances. It would hurt, but it wouldn't put them out of a home. But even worse than the financial impact was the prospect of facing Mark and telling him what she had done.
"He's been supporting me for almost a year, and what am I bringing to the table? Nothing. Absolutely nothing."
After a year of failed efforts, Amy felt defeated. With this cataclysmic screw-up, she felt humiliated. And she had no one to blame but herself.
In this page-turning work of business fiction, best-selling author Danny Iny provides readers with a powerful and thought-provoking book centered on a the search for meaning, impact, and financial independence through the vehicle of an online business. And what he suggests is both simple and revolutionary.
Amy, the aspiring online entrepreneur, is working against the clock to make her business a success, when disaster strikes. With her back against the proverbial wall, she doesn't know where or whom to turn to for advice. Her friends don't know more than she does, and her family doesn't understand what she's trying to do.
Then an unlikely advisor, Kevin, literally crashes into Amy's world. When he challenges her assumptions and proposes an approach that feels radical and unlikely, Amy is just desperate enough to listen.
In this book Iny provides a framework for his successful online entrepreneurship model, and makes it applicable in the real world. Online Courses is nothing short of a blueprint for aspiring online entrepreneurs who want to leverage their expertise to create impact, freedom, and wealth.
Entrepreneurs tend to be driven and energetic—we’re happy to roll up our sleeves and take on big exciting projects. What we don’t want is to work tirelessly on something that will never go anywhere.
If you’ve been looking for a better way, then dive into the Effortless Business Growth Model, the counter-intuitive approach that makes it easier (and more fun!) to grow your business. In this concise, no-fluff guide, you will learn:
Using familiar and relatable business examples, I will show you the three keys to the Effortless Business Growth Model applied. I’ll then take you deeper by sharing the inner workings of these concepts through the successes and setbacks of my own multimillion-dollar business, which I grew from a one-man blog to a multifaceted educational organization with dozens of international team members in just five years.
But those five years weren’t a gold-coin-diving fantasy. The book you’re holding is about what I learned when I asked myself one magical question: “Does it really have to be so hard?”
No, it didn’t. And it doesn’t have to be so hard for you either. Start reading to learn how.
Gone are the days when education was something that only happened at the start of your career. The name of today's game, both personally and professionally, is to be constantly learning: just enough, just in time, and never stopping. But where can knowledge workers, professionals, and lifelong learners go to find the training and education they need to stay current and thrive?
It's no secret that universities and colleges are struggling to keep pace and stay current. Often out of touch, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure, these institutions are fundamentally designed to deliver a mode of education that still serves an important purpose, but leaves many of our individual and collective needs for learning and growth sorely unmet.
This crisis is an opportunity for the experts and professionals who possess the knowledge and skills that are so sorely needed by so many. They solution is to package their expertise into leveraged learning programs that creates transformation for the lifelong learners who need them, and profit for the experts who create them.
Danny Iny, a successful educator entrepreneur, has been leading the charge on this growing movement. And in Leveraged Learning he lays out the guidebook for navigating and thriving in this new world – both as a lifelong learner, and as an expert with something to teach.
As a lifelong learner, you'll gain the skills and acquire the tools that you need to grow and thrive:
How education has changed, and the implications for knowledge workers and professionals.
Why the education system is failing you, and what alternatives to consider.
How to hack your patterns of behavior to support and accelerate your learning.
The two layers of learning that you must stack together to achieve mastery.
Which mental habits are critical to achieving ongoing, sustained success.
How to tell which online courses are worth taking, and which to avoid.
Why most online courses have single-digit completion rates, and how to transcend the statistics.
And as an expert with something to teach, you'll learn how to package your expertise for others' benefit, and your profit:
What it really takes to develop a lucrative revenue stream from your expertise.
The piloting methodology that has worked for thousands of successful online course creators.
How to design a curriculum that engages students and leads to mastery.
What to test, measure, and iterate as your course grows and evolves.
Research-based techniques to help every student perform at the 98th percentile of success.
Methodologies for peer-based feedback that cost-effectively support student learning.
How to engineer student success with accountability, gamification, and artificial intelligence.
All this and much, much more is yours for the taking. Leveraged Learning is your indispensable guide to staying current, growing, and thriving in the modern world.
What is the Teach and Grow Rich opportunity, and how does it affect you?
In Teach and Grow Rich, entrepreneur and bestselling author Danny Iny reveals the ocean of opportunity for anyone who has useful knowledge and is willing to share it with others. If you've tried to create and sell an online product before and failed, this book will show you a process that will help you succeed at last: co-creation. This updated edition describes co-creation in greater detail.
It also tells the stories of many who have learned and executed the process. They're proof that the opportunity to teach and grow rich doesn't favor only those who have specialized expertise, business experience, or vast resources. Almost anyone can seize this opportunity and attain wealth, impact, and lifestyle freedom.
To begin, you'll learn how to:
Following this blueprint, you'll also learn how to:
- Find a hyper-narrow and specific topic for your first (pilot) online course and validate it
- Write a single-page curriculum with the flexibility for co-creating your course with your pilot students
- Sell your pilot course even before you've built it and even if you don't have an audience
- Address different learning modalities and deliver an online course
- Gather meaningful feedback from your students and use them to keep making your courses better
- Lather, rinse, and repeat the process until you have an Education Empire
Never run out of blog post ideas again!
A blogger’s job is never done. To be successful, you need to churn out compelling, useful, and unique posts week after week.
But just when a deadline is staring you in the face, it hits: writer’s block. It threatens to take away your blogging momentum—and your blog traffic and income along with it.
What can you do when you’ve run out of things to say?
Kickstart your writing by turning to the blog post ideas in this book, compiled by three blogging aces who’ve published hundreds of posts between them on websites such as The Huffington Post, Copyblogger, WIRED, and Inc.
The 21 ideas in this book are seeds for blog posts that will grab attention, drive engagement, and make you an unstoppable blogger.
Write your web copy quickly, confidently and effectively!
If you're trying to figure out how to get impressive results from your website copywriting, everything you need to know is right here in this book.
Today, anyone with a domain name and a design can start a website. But to make your site an effective business tool, you need to create a specific impression and have a message that resonates in order to convert them into loyal followers and customers. This is especially true if you’re a “solopreneur” – an individual with a unique skill or message to share and who wants to make the world a better place.
So whether you're a coach or a consultant, an author or a speaker, a math tutor or a magician, this book will teach you the vital copywriting skills required for online business success.
The 7 Key Website Pages:
- About Me
Leave Your Soul-Sucking Job Once and for All!
But be smart about it. We’ll show you how.
A few years back, a disgruntled flight attendant got on the plane’s public address system, shouted some profanities, and exclaimed “I Quit!” He then grabbed 2 beers from the beverage cart, deployed the emergency evacuation slide, and dramatically exited the plane in style.
While it likely felt good in the moment and made a splash on social media, he faced a host of negative consequences, including arrest and a $10,000 fine.
This was certainly a memorable way to quit, but if you’re looking for a more fulfilling career and life, it’s not the right way to do it.
This third book in Mirasee’s Business Reimagined series will teach you how to intelligently get out of a job you hate (or just don’t love) and transition smoothly into a life with more freedom, money, and fulfillment.
With a simple-but-powerful five-step plan and a collection of real-life stories of people who sought their dream jobs by leaving unsatisfying careers, How To Quit Your Job provides everything you need to prepare for your grand exit.
We’ll get you out of the rut you’re in, help you focus on what you want to do, and lead you right up to quitting day. From there, you’ll be ready to fly.
Whether you’re a professional blogger, or your blog is built to buoy your regular business, you’re pressing publish for one primary reason: To build, engage, and nurture a ginormous audience. Not just big and ginormous – an audience so massive, you’re virtually guaranteed a flood of customers wide enough that your rivers of online revenue will never stop flowing.
At least that’s how it’s supposed to work.
Yet, the vast majority of blogs trudge along with an Alexa ranking soaring north of a million, with their authors seemingly screaming down an empty online hallway as the echo of their voices slowly fades amid the chirping crickets and digital tumbleweeds.
It wasn’t supposed to be this hard. You must be doing something wrong, or maybe missing something obvious. You search for help, but instead of answers you find yourself skidding along a slippery path littered with snake oil and bombastic claims:
Make $500 in just one hour with our no-fail system!
How I Make $4,729.19 every week (while never changing out of my pajamas)
Tired of Losing? Beat any competitor to the front page of Google
The siren call is alluring, yet you can see the jagged rocks in the distance.
If it’s so easy to make $500 in an hour, why are they selling the system for $27, rather than hiring teams of people to do all the work and make them the money?
What if your competitor buys the same course – how fast will she knock you off of that top spot? Why do they always detail the amount down to the last decimal?
You’re skeptical, but hopeful. It seems like everyone is growing a giant site in no time, just not you. What’s their secret?
You open your wallet, carefully sidestepping the “results not typical” disclaimers. You sift through the nonsense, find a few kernels of solid advice, then diligently put them to work. But you find nothing but more crickets and tumbleweeds; maybe a scant handful of new visitors.
This is exhausting, but you don’t have to do it anymore. How to Build a Blog cuts through the crap and shows you why the guru strategies don’t always work, and how you can follow an A-B-C strategy that will.
It might not be easy, but it is possible. And “How to Build a Blog,” shows you exactly how with proven, tangible examples that you can start following tomorrow.
That secret is the Audience Revolution: the new and better way to build a business, make a difference, and change the world.
In this short and easy read, you'll learn how this strategy is reshaping the business landscape, and creating the unique opportunity for aspiring entrepreneurs to make a massive income by making a deep and profound impact.
The big idea that I teach in the book is that - unlike the traditional strategy of a lot of old-school businesses - you don't start by thinking of something to sell, and then looking for people who want to buy it. Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.
In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.
Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.