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About Darrell Bricker
Ipsos Public Affairs is part of Paris-based Ipsos which is the 3rd largest market research company in the world.
Prior to joining Ipsos in 1990, Dr. Bricker was Director of Research in the office of Canada's Prime Minister. He was also a research consultant with firms in Ottawa and Toronto.
Dr. Bricker holds a Ph.D. in Political Science from Carleton University (where he was a Social Science and Humanities Research Council Doctoral Fellow), and a BA and MA from Wilfrid Laurier University. He has also been awarded an Honorary Doctor of Laws Degree by Wilfrid Laurier University, which named him one of their top 100 graduates in the last 100 years.
Darrell is a prolific author. He's written five national bestselling books, Searching for Certainty: Inside the New Canadian Mindset (with Ed Greenspon - Doubleday, 2002), What Canadians Think About Almost Everything (with John Wright - Doubleday, 2005), We Know What You're Thinking (with John Wright - Harper Collins, 2009), Canuckology (with John Wright - Harper Collins, 2011), and The Big Shift (with John Ibbitson - Harper Collins, 2013). In February 2019, Dr. Bricker will publish his sixth book, Empty Planet: The Shock of Global Population Decline (with John Ibbitson).
For Empty Planet, Bricker and Ibbitson travelled to six continents, talking with specialists and a wide assortment of women and men--from university students in Seoul to slum-dwellers in Delhi--as they explored the conviction held by a growing body of demographers that global population decline, rather than rapid growth, will define this century. The book is published by The Crown Publishing Group in the United States; Little, Brown in Great Britain and McClelland & Stewart in Canada. The work is also available around the world in English through Little, Brown, and is being published in Chinese, Spanish, Japanese and Korean.
Darrell is also a popular public speaker who regularly engages with audiences around the world. He is interviewed frequently in the media, appearing on CNN, the BBC, Bloomberg, and Al Jazeera, as well as on all of Canada's major television and radio networks. He's written articles for publications as diverse as Canada's Globe and Mail and France's Le Monde.
You can follow Darrell on Twitter at @darrellbricker
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For half a century, statisticians, pundits, and politicians have warned that a burgeoning population will soon overwhelm the earth's resources. But a growing number of experts are sounding a different alarm. Rather than continuing to increase exponentially, they argue, the global population is headed for a steep decline—and in many countries, that decline has already begun.
In Empty Planet, John Ibbitson and Darrell Bricker find that a smaller global population will bring with it many benefits: fewer workers will command higher wages; the environment will improve; the risk of famine will wane; and falling birthrates in the developing world will bring greater affluence and autonomy for women.
But enormous disruption lies ahead, too. We can already see the effects in Europe and parts of Asia, as aging populations and worker shortages weaken the economy and impose crippling demands on healthcare and social security. The United States and Canada are well-positioned to successfully navigate these coming demographic shifts--that is, unless growing isolationism leads us to close ourselves off just as openness becomes more critical to our survival than ever.
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent--but one that we can shape, if we choose.
Praise for Empty Planet
“An ambitious reimagining of our demographic future.”—The New York Times Book Review
“The authors combine a mastery of social-science research with enough journalistic flair to convince fair-minded readers of a simple fact: Fertility is falling faster than most experts can readily explain, driven by persistent forces.”—The Wall Street Journal
“The beauty of this book is that it links hard-to-grasp global trends to the easy to-understand individual choices being made all over the world today . . . a gripping narrative of a world on the cusp of profound change.”—The New Statesman
“John Ibbitson and Darrell Bricker have written a sparkling and enlightening guide to the contemporary world of fertility as small family sizes and plunging rates of child-bearing go global.”–The Globe and Mail
Follow a link to an ad in a sponsored email and, no matter your age or stage of life, you will likely be directed to a product that marketers believe is right for you. More often than not, the ad will target those with a younger, trendier, hipper lifestyle, offering you products you never knew you needed or wanted. Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong?
This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next in a major publication. Why is Harley-Davidson making smaller motorcycles and changing the way they sell their bikes? Should restaurateurs be focusing on vibrant, frenetic restaurants offering the latest food fashion or on open, quieter restaurants that focus on tasty standard fare? What’s the fastest-growing sector in the housing market? Where should companies plan on setting up shop? Why do we face a population crisis? Which provinces will become the haves and which the have-nots? Where will Canadians be emigrating from, and where will they live? Should we be building more hockey arenas or basketball courts, or even cricket pitches?
Next is the first book in decades that offers an honest, often provocative prescription for where we will live, what we’ll be buying and who our leaders will be in the decades to come. Filled with stories of Canadians making critical decisions for their businesses and their personal lives, Next will appeal to a wide audience: anyone who is wondering where they should look for their next job or where they might plan on living in retirement—even how they will live in Canada’s ever-changing future.
For almost its entire history, Canada has been run by the political, media and business elites of Toronto, Ottawa and Montreal. But in the past few years, these groups have lost their power—and most of them still do not realize it’s gone. The Laurentian Consensus, the term John Ibbitson has coined for the dusty liberal elite, has been replaced by a new, powerful coalition based in the West and supported by immigrant voters in Ontario. How did this happen?
Most people are unaware that the keystone economic and political drivers of this country are now Western Canada and immigrants from China, India and other Asian countries. Politicians and businesspeople have underestimated how conservative these newcomers are making our country. Canada, with its ever-evolving economy and fluid demographic base, has become divorced from the traditions of its past and is moving in an entirely new direction.
In The Big Shift, Darrell Bricker and John Ibbitson argue that one of the world’s most consensual countries is becoming polarized, exhibiting stark differences between East and West, cities and suburbs, Canadianborn citizens and immigrants. The winners—in both politics and business— will be those who can capitalize on the tremendous changes that the Big Shift will bring.
The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?
In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.
Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.