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About David Morey
WHAT PEOPLE ARE SAYING
"A solid, sparkling argument that imagination empowers the real magician inside us all."
--David Copperfield, Magic Legend
"Just as I use winning lessons from the football field in business, this book shows us how to apply the principles of magic to drive your business ahead, to inspire, to innovate, and to create amazing wins."
--Franco Harris, Founder and CEO, Super Bakery and NFL Hall of Fame Running Back
"Business at its best, like NFL quarterbacking at its best, is about strategy and improvisation perfectly balanced. That is the magic that David Morey and his co-authors show you how to master in this terrific book."
--Fran Tarkenton, Founder, GoSmallBiz, and NFL Hall of Fame Quarterback
"For thirty years, I've worked with David Morey and watched him work his magic for global political and business revolutionaries. This book shares his secrets with you--the business magician's playbook."
--Scott Miller, Chairman and CEO, Core Strategy Group
"Voila--a practical guide to using the principles of magic as a leadership tactic to inspire employees and disrupt markets."
--Pat Mulhearn, CEO, NorBelle, LLC
"Creating Business Magic is absofrigginlootely a must read for all disruptors, underdogs, and those willing to take the road less traveled."
--Craig R. Helsing, former BMW Corporate Executive
"We live in an age of magic; an age where new technologies constantly disrupt and reorganize our political, social and economic lives. Creating Business Magic provides a timely and important methodology to help you harness these forces for your own business and career."
--Doug Alexander, Former President, Actua Corporation
"A must-read book that is both inspirational and instructive. It unveils the mysteries of magic while offering 9 strategic guidelines for thinking and acting as a magician--and leveraging this for personal and business magical growth and success."
--Jerry Wind, The Lauder Professor Emeritus, the Wharton School
"David's presentation was the highlight of our day-long SUMMIT. David makes insightful points about business that can be applied to most any industry and he does it in a highly entertaining way. If you want your audience to drop their phones and pay attention, David is your speaker! "
--Karen Giberson, President, Accessories Council
DMG Global teaches leaders, companies, and campaigns how to win by teaching them how to think, plan, and act like an insurgent, not an incumbent -- to be a true change leader.
Today's business and political environment is the toughest in history for incumbents -- change is a threat to every incumbent. That's why the insurgent has the edge in the Information Age.
In this hyper-competitive and volatile environment, winning means building more strategic and sustainable consumer or voter relationships than ever before. Rarely today does a corporation or candidate get a second chance.
INSURGENT BEST PRACTICES:
DMG Global has established a variety of proprietary and disciplined best practice learning systems. These involve corporate CEOs, board of directors, senior executives, management leaders, and individuals in charge of day-to-day execution.
Insurgent learning and training sessions range from two hours to two days. Topic examples include:
BECOME AN INSURGENT:
Re-focus and re-energize your strategy, organization, and culture to increase profitability and success.
FOCUS ON CUSTOMERS:
De-brief cutting-edge methods to learn more effectively and efficiently from consumers to create an increasingly robust and profitable marketing dialogue.
RESEARCH LIKE AN INSURGENT:
Special attention is given to cutting-edge data analytic and research techniques and to tracking and predicting early adopter, soft support and hard support perceptions, behaviors and opportunities.
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Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy.
Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.
Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.
The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:
#1 New Release in Industrial Management & Leadership ─ Breakthrough Innovation Tools for Successful Leadership
Innovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.
Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.
Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places.
After reading this new battlefield manual for innovation, you will:
- Learn the Disruptive Periphery Concept and how it can give you the tools to help your business
- Discover a practical marketing-centric focus applied to innovation
- Reap the benefits of lessons developed from thirty years of real-world global consulting and training experience
#1 New Release in Organizational Change — Business Magic and Disruptive Innovation
First comes the magic, and then the magic becomes the reality
Magicians reveal secrets to business excellence. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic? Magic is what human beings do. It’s just that some do it a lot better than others.
Nine business strategies from the world's greatest magicians.This book takes everything that three remarkable authors—a corporate strategist, the former acting director of the CIA, and a world-renowned magician—have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.
Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic—from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield—and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to:
- Anticipate the next trends
- Create remarkable new products
- Launch marketing and advertising campaigns that will mesmerize “aspirationals”
- Make dazzling sales presentations
- Resolve seemingly unsolvable business dilemmas
- Inspire teams with resilient change leadership
If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.