Buying Options
Print List Price: | $16.99 |
Kindle Price: | $11.99 Save $5.00 (29%) |
Sold by: | Hachette Book Group Price set by seller. |
Your Memberships & Subscriptions

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle Cloud Reader.
Using your mobile phone camera - scan the code below and download the Kindle app.

![The Design of Future Things by [Donald A. Norman]](https://m.media-amazon.com/images/I/51DXOPVC8KL._SY346_.jpg)
The Design of Future Things Kindle Edition
Donald A. Norman (Author) Find all the books, read about the author, and more. See search results for this author |
Price | New from | Used from |
Audible Audiobook, Unabridged
"Please retry" |
$0.00
| Free with your Audible trial |
Paperback, Illustrated
"Please retry" | $12.49 | $1.49 |
- LanguageEnglish
- PublisherBasic Books
- Publication dateMay 12, 2009
- File size1308 KB
Customers who bought this item also bought
Editorial Reviews
About the Author
Product details
- ASIN : B0074A6JUY
- Publisher : Basic Books (May 12, 2009)
- Publication date : May 12, 2009
- Language : English
- File size : 1308 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 244 pages
- Lending : Not Enabled
- Best Sellers Rank: #1,031,560 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author

Don Norman is a voyeur, always watching, always on the lookout for some common-day occurrence that everyone else takes for granted but that when examined, yields insight into the human condition. (If you are rushing to catch a train, how do you know if you got to the station on time? Empty platform? You probably are too late. People milling about, looking at their watches,peering down the tracks? Probably OK. Who needs technology when people are so informative, even if as an accidental byproduct of their activities.
Business Week has named him one of "the world's most influential designers," the influence from his books, essasys, courses and students, lectures, and consulting.
He takes special delight in the interaction of people and technology. "Develop the skill of observation," he councils: especially pay attention to the obvious. "Question the obvious and you will dis cover many hidden insights. What seems to be obvious often is not."
He is a fellow of many organizations and former lots of things, including VP at Apple Computer and even President of a startup. He has honorary degrees from the University of Padua (Italy) and the Technical University Delft (the Netherlands). He was awarded the Benjamin Franklin medal in Computer and Cognitive Science and is a member of the National Academy of Engineering. He is known for his books "The Design of Everyday Things," "Emotional Design," and "The Design of Future Things," but he is most proud of his students, now all over the world, who put into practice his human-centered design philosophy. his latest book is "Living with Complexity," which argues that complexity is necessary: Our tools must match our tasks. When people cry out for simplicity, they are wrong -- people want understanding. That is not the same as simplicity -- simple thing are often the most confusing.
He is currently revising "Design of Everyday Things" to keep the message the same but update the examples. Expected publication date is August 2013.
He lives at www.jnd.org, where you can find chapters from his books and loads of essays.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonTop reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Seller was great- product came on time/early and in perfect shape
(1) Design of Everyday Things
(2) Emotional Design
(distant 3rd) Design of Future Things
It wasn't "bad" it simply wasn't as interesting as the others. Whereas at the end of (1) and (2) I felt enlightened - that Norman was breaking new ground. At the end of Future Things I felt he had spent much of the time repeating himself, that the book could have been half the length.
Good book, but I would skip.
Many of the conclusions in this book can be reached much sooner on the reader's own without the lengthy writer's passages that seem to only extend the book's length rather than open the reader's mind. Yes, machines now only signal us, not communicate with us, when the wash's cycle has ended or the microwave's 2 minutes are up, but then, what else do we need? I don't want my vacuum reminding me it's vacuuming or when it's finished. That's why it's automatic.
I am giving this book only 3 stars because I felt it became repetitive after a while, having covered the points adequately in the first half of the book. Not up to the quality I expect of Norman.
Top reviews from other countries



Ob man Usability-Profi ist oder das Thema nur spannend findet, wie die Kommunikation zwischen Mensch und Maschine funktioniert (oder eben nicht) – jeder wird dieses Buch mit Freue lesen. Bahnbrechende Erkenntnisse darf man sich nicht erwarten, aber einige schöne Geschichten und etliche Denkanstöße.

