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The Design of Future Things by [Donald A. Norman]

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Donald A. Norman

The Design of Future Things Kindle Edition

by Donald A. Norman (Author) Format: Kindle Edition

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Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of Everyday Things, he points out what's going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere-from "smart" cars and homes that seek to anticipate a user's every need, to the latest automatic navigational systems. Norman builds on this critique to offer a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines. This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects-many of which are already in use or development.

Print length

244 pages
Language

English
Publisher

Basic Books
Publication date

May 12, 2009
File size

1308 KB
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Editorial Reviews

About the Author

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California. --This text refers to the paperback edition.

Product details

ASIN ‏ : ‎ B0074A6JUY
Publisher ‏ : ‎ Basic Books (May 12, 2009)
Publication date ‏ : ‎ May 12, 2009
Language ‏ : ‎ English
File size ‏ : ‎ 1308 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 244 pages
Lending ‏ : ‎ Not Enabled

Best Sellers Rank: #1,031,560 in Kindle Store (See Top 100 in Kindle Store)
- #124 in Industrial Design (Kindle Store)
- #243 in Business Quality Control
- #394 in Occupational & Organizational Psychology (Kindle Store)

Customer Reviews:
90 ratings

About the author

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Donald A. Norman

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Don Norman is a voyeur, always watching, always on the lookout for some common-day occurrence that everyone else takes for granted but that when examined, yields insight into the human condition. (If you are rushing to catch a train, how do you know if you got to the station on time? Empty platform? You probably are too late. People milling about, looking at their watches,peering down the tracks? Probably OK. Who needs technology when people are so informative, even if as an accidental byproduct of their activities.

Business Week has named him one of "the world's most influential designers," the influence from his books, essasys, courses and students, lectures, and consulting.

He takes special delight in the interaction of people and technology. "Develop the skill of observation," he councils: especially pay attention to the obvious. "Question the obvious and you will dis cover many hidden insights. What seems to be obvious often is not."

He is a fellow of many organizations and former lots of things, including VP at Apple Computer and even President of a startup. He has honorary degrees from the University of Padua (Italy) and the Technical University Delft (the Netherlands). He was awarded the Benjamin Franklin medal in Computer and Cognitive Science and is a member of the National Academy of Engineering. He is known for his books "The Design of Everyday Things," "Emotional Design," and "The Design of Future Things," but he is most proud of his students, now all over the world, who put into practice his human-centered design philosophy. his latest book is "Living with Complexity," which argues that complexity is necessary: Our tools must match our tasks. When people cry out for simplicity, they are wrong -- people want understanding. That is not the same as simplicity -- simple thing are often the most confusing.

He is currently revising "Design of Everyday Things" to keep the message the same but update the examples. Expected publication date is August 2013.

He lives at www.jnd.org, where you can find chapters from his books and loads of essays.

Customer reviews

5 star		69%
4 star		15%
3 star		13%
2 star		3%
1 star 0% (0%)		0%

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Top reviews from the United States

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Europa

Don Norman is great!

Reviewed in the United States on April 16, 2022

Verified Purchase

I love Don Norman and his ideas about design. I needed this book for a class I was taking and I was surprised at how much I enjoyed reading it. The only downside is that he can be verbose at time, but he is clear about getting his point across.

Helpful

Eli

Great seller and great read

Reviewed in the United States on May 22, 2017

Verified Purchase

I did not expect to enjoy this book, but I did and I would highly recommend it. I wish more designers and engineers read it, even if I don't always agree 100% with Norman.
Seller was great- product came on time/early and in perfect shape

2 people found this helpful

Helpful

Good but not Great

Reviewed in the United States on January 5, 2008

Verified Purchase

An interesting read. Ranks in this order:

(1) Design of Everyday Things
(2) Emotional Design
(distant 3rd) Design of Future Things

It wasn't "bad" it simply wasn't as interesting as the others. Whereas at the end of (1) and (2) I felt enlightened - that Norman was breaking new ground. At the end of Future Things I felt he had spent much of the time repeating himself, that the book could have been half the length.

Good book, but I would skip.

35 people found this helpful

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mike franzel

disappointing

Reviewed in the United States on April 4, 2012

Verified Purchase

Mixed with some really good ideas is mostly just pontification and droll explanation of things that already are.

Many of the conclusions in this book can be reached much sooner on the reader's own without the lengthy writer's passages that seem to only extend the book's length rather than open the reader's mind. Yes, machines now only signal us, not communicate with us, when the wash's cycle has ended or the microwave's 2 minutes are up, but then, what else do we need? I don't want my vacuum reminding me it's vacuuming or when it's finished. That's why it's automatic.

4 people found this helpful

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Joseph

Not his best but a good, short read

Reviewed in the United States on July 11, 2013

Verified Purchase

Slightly different from his other books, this seems more a collection of musings about automation and human-machine interaction. Worth a read but perhaps a little more shallow than his other work.

6 people found this helpful

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Craig Ogg

Okay, but no Design of Everyday Things

Reviewed in the United States on December 17, 2007

Verified Purchase

Norman's book Design of Everyday Things had a profound effect both on the way I perceive the world and how I design. I have bought every consumer book he has written since then, and have always come away disappointed.

I am giving this book only 3 stars because I felt it became repetitive after a while, having covered the points adequately in the first half of the book. Not up to the quality I expect of Norman.

37 people found this helpful

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SIDIKA SS

All the books I've bought, are written very successful ...

Reviewed in the United States on January 8, 2015

Verified Purchase

All the books I've bought, are written very successful.

Reviewed in the United States on April 22, 2016

Verified Purchase

Thanks

Helpful

Top reviews from other countries

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Helenix

readable engineering to make you think!

Reviewed in the United Kingdom on January 28, 2011

Verified Purchase

I bought this because I enjoyed "The psychology of everyday things" by the same author. He combines practical information with interesting comments about how the mind works and how people react to good design. Well worth reading

Gillianscooby

Five Stars

Reviewed in the United Kingdom on January 4, 2016

Verified Purchase

Excellent

Jens Jacobsen

Angenehme Lektüre mit Aha-Effekt

Reviewed in Germany on May 15, 2015

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Wer sich dafür interessiert, wie man Dinge so konzipiert, dass sie ihre Nutzer verärgern oder gar gefährden, der ist mit diesem Buch gut beraten. Und wer sich intelligent unterhalten lassen will mit Geschichten aus dem täglichen Leben (oder dem, wie wir es in 10 Jahren führen werden), der kann hier auch nichts falsch machen.

Ob man Usability-Profi ist oder das Thema nur spannend findet, wie die Kommunikation zwischen Mensch und Maschine funktioniert (oder eben nicht) – jeder wird dieses Buch mit Freue lesen. Bahnbrechende Erkenntnisse darf man sich nicht erwarten, aber einige schöne Geschichten und etliche Denkanstöße.

One person found this helpful

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Amazon Customer

Ok

Reviewed in India on June 20, 2021

Verified Purchase

Poor print qualt

Abhilash

Great book! From Don

Reviewed in India on May 20, 2019