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The Design of Future Things by [Donald A.  Norman]

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The Design of Future Things Kindle Edition

4.4 out of 5 stars 125 ratings

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Editorial Reviews

About the Author

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B0074A6JUY
  • Publisher ‏ : ‎ Basic Books (May 12, 2009)
  • Publication date ‏ : ‎ May 12, 2009
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1255 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 244 pages
  • Customer Reviews:
    4.4 out of 5 stars 125 ratings

About the author

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Don Norman takes special delight in the interaction of people and technology. "Develop the skill of observation," he says, "and especially pay attention to the obvious, for this is where you will discover many hidden insights. What seems to be obvious often is not."

Business Week has named him one of "the world's most influential designers," the influence from his books, essays, courses and students, lectures, and consulting.

He is a fellow of many organizations, including the American Association of Arts and Sciences. He is a member of the National Academy of Engineers and former lots of things, including VP at Apple Computer, President of a startup, and co-founder of the Nielsen Norman group. He has honorary degrees from the University of Padua (Italy), the Technical University Delft (the Netherlands), and the University of San Marino. He was awarded the Benjamin Franklin medal in Computer and Cognitive Science and the Sir Misha Black medal for contributions to Design Education.

He is known for his books "The Design of Everyday Things," "Emotional Design," "Living with Complexity," and "The Design of Future Things," but he is most proud of his students all over the world, who put into practice his human-centered design philosophy.

His latest book is Design for a Better World: meaningful, sustainable, humanity centered" which draws upon his rich history to address some of the most pressing problems facing the world today. The real issues are not technical, nor can they be solved simply by technology. The most difficult is human behavior, which is why design can play such an important role. Design is a way of thinking, of solving the core underlying issues, combining a knowledge of technology, all areas of human activity, and most important of all, human behavior.

He lives at www.jnd.org, where you can find chapters from his books and loads of essays.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
125 global ratings

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5.0 out of 5 stars readable engineering to make you think!
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5.0 out of 5 stars Great book! From Don
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