Diane Helbig

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About Diane Helbig
When I was a young girl, I didn’t have just a lemonade stand. I had a lemonade and candy business. In my early teens I created a day camp for the neighborhood kids. My entrepreneurial spirit has been developing ever since. My family moved every year; sometimes across town and other times across the country.
I credit my ability, and interest in, meeting people with these experiences. After all, I was always in a position where I had to meet kids and make friends. My business career has always been in small business where I have enjoyed positions in leadership as well as sales.
I have taken the lessons she learned from those experiences and added them to my consulting and training practice. As I watched business owners, department leaders and sales professionals struggle to succeed I became highly motivated to do something about it. In late 2005 my father passed away. That was a turning point for me. I decided at that moment to venture off on my own and launch a consulting business. In addition to being driven to help business professionals overcome challenges, I wanted more time and flexibility with my young children.
My mission is to improve the world one small business at a time while raising spectacular humans who contribute to society. To that end I have developed a number of content outlets where I can bring knowledge, tips, and information to small business owners, as well as business leaders, around the world. And, I could not be more proud of my now adult children, Aaron and Macey.
As president of Helbig Enterprises, I help businesses and organizations operate more constructively and profitably. I evaluate, encourage, and guide my clients. I am an international business and leadership development consultant, author, award winning speaker, podcast host, and trainer.
I work with my clients to create, implement, and monitor individualized strategies that result in better communication, increased performance, and greater results. I serve as a trusted advisor and guide, helping my clients see the value in changing their behavior. My clients find themselves achieving incredible successes – many beyond what they had previously believed were possible. I bring over 20 years of small business management and sales experience to my consulting.
I believe that each business professional is an individual. They bring their own dreams, challenges, and beliefs with them to their role. This is why the strategies they create are specific to them. Business is business. And leadership is leadership. How each person approaches their growth is individual. No canned systems here! My work is uniquely developed for each client.
With my book, Succeed Without Selling, I take on the realities of selling. Sales as it has been taught throughout history is ineffective. Discovery is really the way toward success for small business owners and sales professionals.
In my book, Lemonade Stand Selling, I offer a straightforward, common sense and clear guide to the sales process. I remind my readers that selling is as easy as when you had that lemonade stand as a child.
Through my podcast, Accelerate Your Business Growth, I bring valuable, actionable information to my listeners. My book, Expert Insights includes details of ten of the most listened to episodes of this podcast.
As a speaker and trainer, I merge energy and enthusiasm with rich content. My goal is to leave my audience with actionable steps as well as the excitement to implement those steps. I have expertise in small business, sales, social media, networking, and leadership.
I am a member of the Newsweek Expert Forum, and a member of the International Association of Sales Trainers. I am a contributor to Roofing Magazine and Soar To Success Magazine.
I am also the proud recipient of the following awards:
• 2016 Corporate Event Speaker of the Year Award
• 2020 Achievements in Excellence Award
• 2021 Bronze Stevie Award for Female Solo Entrepreneur of the Year
• 2021 Silver Stevie Award for Female Thought Leader of the Year in the Business Services category
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Author Updates
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Blog postThe harder you try to sell, the greater the resistance.
So many of today’s buyers are distracted, overwhelmed, and isolated. The last thing they want is another sales pitch, call, or email. The harder you try to sell, the greater the resistance. Tom Stanfill is here with the antidote. He explains that, to influence, you need to shift your focus from selling to creating receptivity. He shows you how to:
• Break through the noise and get more meetings
• Open a closed doo1 week ago Read more -
Blog postBrenden Kumarasamy joins our host, Diane Helbig, to share communication tips and tricks to help differentiate any business owner with their speaking against anyone else in their industry by:
- Using Video Messages with Clients
- Implementing 10/10 Feedback Calls with Employees at Work
- Setting Communication Goals That Drive RESULTS
Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their1 week ago Read more -
Blog postBob Wiesner encourages teams to work smarter, not harder, by reducing pitching frequency in favor of focusing on quality. Wiesner posits that pitching too much creates conditions that play right into the Great Resignation Mindset by minimizing creativity, stifling individual contributions and collaboration, and isolating workers from the bigger purpose of the organization. Bob joins our host, Diane Helbig, to share his thoughts and ideas on this subject.
After 18 years with the world’2 weeks ago Read more -
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Blog postTo create an outsized impact as a small business owner, coaches will tell you to focus on high-ticket clients. But how do you serve them without overgiving and overextending yourself, without losing your hard-fought freedom?
Many business owners reflexively overdeliver in an effort to justify their higher prices. Merel Kriegsman joins our host, Diane Helbig to share how you can avoid this, continue to comfortably set boundaries and deliver value.
Merel owns a global business d2 weeks ago Read more -
Blog postby Jeb Blount
When I’m training people how to sell price increases, I start my classes with this: “Raise your hand if you’d like to pay more.” No one ever puts up a hand, because nobody wants to pay more. I seriously doubt that you’ve ever received a call from a customer asking you to please, please raise your prices because they want to pay more.
When the companies you buy from tell you that their prices are going up, you don’t do a happy dance and post on Facebook about your2 weeks ago Read more -
Blog postLeo Bottary asserts that the fundamentals of great leadership haven't changed since the 80s. What has changed is how people want to be led. Today's leaders would be wise to listen.
Leo is the founder and managing partner of Peernovation, LLC, and co-founder of The One Advantage. Leo is an award-winning author of three books, including Peernovation: What Peer Advisory Groups Can Teach Us About Building High Performing Teams (2020). He is also a keynote speaker, podcaster, workshop faci3 weeks ago Read more -
Blog postRob Volpe joins Diane to share his expertise on empathetic leadership. His insights go beyond identifying why empathy is important in the workplace by offering tangible, practical tips to help leaders clear a path for empathy both within themselves and in their companies.
Rob is a master storyteller who brings empathy and compassion to the human experience. As CEO of Ignite 360, he leads a team of creative professionals serving the world’s leading brands. His book, Tell Me More About3 weeks ago Read more -
Blog postIn business, planning must happen during constant change and crises. Concentrating on strategy is incredibly difficult while extinguishing fires. However, strategy is crucial. Nothing else matters if you're missing a critical market trend or failing to stay ahead of the curve.
After 15 years of bumpy and rewarding startup rides, Benjamin Friedman founded a company (Build Scale Grow) to help startups expand exponentially at a fraction of the cost to hire a full-time leader. In the last4 weeks ago Read more -
Blog postJeremy Brown firmly believes that writing a book is the best way to leave a legacy. He joins Diane to discuss how this provides an effective avenue for purpose-driven leaders to reach their audience, build their brand, and grow their business.
Beginning his entrepreneurial journey at age 19, Jeremy used his free time to interview hundreds of successful people across the country, learning from their expertise and their advice. As Jeremy's business development and sales expertise grew,1 month ago Read more -
Blog postLeadership is not about Power
It IS about Empowering
In the movie Star Trek, The Wrath of Khan, Mr. Spock chooses to die in order to prevent the crew from perishing. He says, “The needs of the many outweigh the needs of the one, or the few.”
Our leaders are focusing too much on their own need to stay in power. And too many people are perishing. At what point do we, as citizens and leaders, demand more from our leaders? If they were our boss we could quit our job. If th1 month ago Read more -
Blog postThe Center for Coaching Certification gathered insights from a dozen people on the things to look for when hiring a coach. While I'm honored to be quoted in the article, there are a lot of great ideas from other people.
From asking for recommendations to identifying what you hope to gain, the tips revolve around the value of doing your homework. There is a RIGHT fit out there - you just have to find it.
One word of caution as it relates to recommendations: what works for one p2 months ago Read more -
Blog postLately I’ve been hearing from direct sellers thinking their business model is different from any other small business. They look for customized programming from the organizations they belong to as if to say, direct sellers are different and should be treated differently. Direct sellers include companies like Pampered Chef, Cabi, Mary Kay, and more. They are called direct sellers because they sell directly to the consumer in their home, online, or through a party hosted by a current customer.2 months ago Read more
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Blog postI admit it- I watch Below Deck. While it’s mostly a crazy reality show with bad behavior by just about everyone on board, there are lessons that can be learned. At the beginning of the season, Captain Lee gathers the crew to review expectations. He always tells them ‘I have two rules. Don’t embarrass yourself and don’t embarrass the boat.’
These are rules to live by – especially in business.
Don’t Embarrass Yourself
At it’s simplest, this means be your best self, alway5 months ago Read more -
Blog postThe other day I had a conversation with a realtor. He was explaining the challenges he had with clients who would share what they were looking for but then buy from someone else, somewhere else.
As we talked, I was reminded of the assumptions we make as salespeople. Sometimes we take the information our client shares with us as complete. And then we’re surprised when they don’t buy.
I submit this happens because we don’t go deep enough with our questions to learn what really m11 months ago Read more -
Blog postAs the world starts to emerge from the lockdowns of the pandemic many organizations are hosting in-person events again. Some of these events are hybrid and others are full on in-person. The question on a lot of people’s minds is this – are we back the way we were or are things different now?
I submit things are different. Many of the tried and true networking strategies are still valid. They include:
· Listening more than speaking
· Not selling
&m1 year ago Read more -
Blog postTom Fricano of PossibleNOW shares some valuable information in today's post:
Thousands of companies today, large and small, are realizing the importance of building trust and giving customers a voice through functions such as customer consent and preference management. Regulations such as GDPR and CCPA, as well as customer backlash related to poor customer experiences, has forced much of this shifting environment for brands today.
Why is consent and preference management becom1 year ago Read more -
Blog postSo many small business owners are under the impression that marketing is all they need to gain new business. Unfortunately, this isn’t the case. Retail businesses and restaurants can rely on marketing because the exposure and awareness created from marketing gets people in the door. However, this just isn’t true for other kinds of businesses.
Marketing is about awareness and timing. Marketing provides a business with opportunities to be in front of their target markets without selling1 year ago Read more -
Blog postPicture this:
Two people meet at a networking event. We’ll call them Bob and Ralph. Through conversation they realize that Bob is familiar with Ralph’s family’s business. Bob had worked with that company for years before it closed. And Bob has fond memories of working with them.
After the event, Bob receives an email from Ralph. Bob realizes that it’s a pitch email and is obviously a form letter. Nowhere in the email is there any mention of the connection Bob and Ralph discove1 year ago Read more -
Blog postNo doubt these are interesting times. Many small business owners and salespeople have been wondering if and how they should be engaging in a sales process. The reality is that the best sales activities work regardless of the landscape and business environment.
1. Connect
There is great value in connecting with clients, past clients, connections, and prospects. How you connect will make all the difference. The connecting should not be with the goal of selling. Connect to learn.2 years ago Read more -
Blog postSomewhere along the line salespeople and small business owners were taught to focus on selling. We were told to look for customers when we network; to pitch people wherever we go. And that didn’t work. We didn’t gain the sales we were seeking. We didn’t endear ourselves to the people we came in contact with.
The economic landscape gets more and more competitive every day. Consumers have options – lots of them. Salespeople need to adopt different behaviors if they are going to succeed2 years ago Read more
Titles By Diane Helbig
• Don't know how to get new sales in this new tough sales environment?
• Can't find new ideas on how to retain customers and find new ones?
• Frustrated by lack of results in your old sales approach and processes?
We all want to expand our sales and revenues.
But sometimes it's impossible to stay consistent, specially during severe slumps, downturns and recessions.
It's easy to fall into the trap where you focus only on what’s not working, ending up with a negative mindset that hampers your attitude and results.
The truth is: you can overcome the challenges associated with a changing sales environment and turn these challenges into advantages if you follow the practical advice shared by the experts in this book:
Dr. Tony Alessandra
Amy Franco
Alice Heiman
Diane Helbig
Shep Hyken
Nick Kane
Jill Konrath
Meredith Elliott Powell
These top sales experts share the mindset and methodology that have allowed top sales professionals to consistently sell in tough conditions.
Imagine having a conversation with a few top sales seasoned veteran experts, that have seen and been through other severe downturns. This is basically the main objective of this book: give you advice and ideas from experts that can help you overcome any potential slump.
Each one shares invaluable step-by-step strategies and tactical insight that shows readers how to be more effective in selling and moving forward when most of the market is frozen or going backwards.
If you are looking for a book about selling during slumps, recessions and tough times, and you want to understand the mindset of those at the top of the game during these hard economic/financial periods, you need a book like Experts Power Guide to Selling More in Tough Times that is both challenging and inspiring.
Here in a short, compact and concise format are the basics of how to implement simple, practical and yet extremely effective sales techniques specifically adapted and focused on challenging business environments.
In this book you’ll learn:
• 3 Powerful “Customer Service” Strategies That Work In a Tough Economy
• 6 Strategies To Help You Sell Successfully During A Crisis
• How to Manage Your Sales Team During Difficult Times
• 3 Questions to Ask Before Going Back to Prospecting Customers
• Collaborative Selling During Tough Economic Times
• 3 Strategies to Focus on What You Control
• How Social Capital Will Help You Thrive in Sales Uncertainty
And much more!
Remember: when the going gets tough, the tough go selling.
Would You Like To Know More?
Download now Experts Guide to Selling In Tough Times and master the strategies and insights necessary to move forward during challenging times. Scroll to the top of the page and select the Buy Now button.
A reissue of Chicken Soup for the Soul: Power Moms, this book contains 101 great stories from mothers who have made the choice to stay home, or work from home, while raising their families, These multi-tasking, high-performing women have become today’s power mom. Every stay-at-home and work-from-home mom will view this book as having been written just for her.
Being successful at sales has nothing to do with “selling.” The best salespeople are the ones who are always curious—not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it’s all covered. There are even chapters for sales managers, direct sellers, and service providers.
Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever—and stops them from engaging in behaviors that just don’t work.
Chicken Soup for the Soul: I Can’t Believe My Dog Did That! will have readers saying the same thing as they read these 101 humorous and heartwarming stories about these lovable, goofy, and comical canines. Whether funny or serious, or both, this book will make readers laugh and touch their hearts.
Wendy Walker, author of Four Wives and The Queen of Suburbia, has become the go-to media expert on women leaving the workforce to raise their families and run their homes. This book contains 101 great stories from mothers who have made the choice to stay home, or work from home, while raising their families. These multi-tasking, high-performing women have become today’s Power Moms. Every stay-at-home and work-from-home mom will view this book as having been written just for her. Perfect for book groups, it will contain a reader guide.