Douglas Ferguson

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About Douglas Ferguson
Douglas Ferguson is an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation workshops.
Voltage Control helps companies solve tough problems using integrated decision-making methods. Their workshops are rooted in a philosophy that nobody is as smart as everybody. Layering a diverse set of methodologies including Lean, Agile, Design Sprints, Thinking Wrong, and Liberating Structures, Voltage Control guides companies through complex operating environments and equips them with the tools and structures critical for innovation transformation. Voltage Control has worked with a range of organizations including Capital Factory, US Air Force, Thomson Reuters, Fidelity Investments, Vrbo, and Dropbox.
Prior to Voltage Control, Douglas held CTO positions at numerous Austin start-ups where he led product and engineering teams using Agile, Lean, and human-centered design principles. Douglas is active in the Austin start-up community where he serves on the board of several non-profits, mentors start-ups, and advises early-stage ventures.
Voltage Control helps companies solve tough problems using integrated decision-making methods. Their workshops are rooted in a philosophy that nobody is as smart as everybody. Layering a diverse set of methodologies including Lean, Agile, Design Sprints, Thinking Wrong, and Liberating Structures, Voltage Control guides companies through complex operating environments and equips them with the tools and structures critical for innovation transformation. Voltage Control has worked with a range of organizations including Capital Factory, US Air Force, Thomson Reuters, Fidelity Investments, Vrbo, and Dropbox.
Prior to Voltage Control, Douglas held CTO positions at numerous Austin start-ups where he led product and engineering teams using Agile, Lean, and human-centered design principles. Douglas is active in the Austin start-up community where he serves on the board of several non-profits, mentors start-ups, and advises early-stage ventures.
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Blog postHow to make your next big idea scalable I recently came across a Freakonomics article that discussed scaling science–investigating why interventions that work well in experimental or research settings often fail to scale up.
“Scaling up a new intervention like a medical procedure or a teaching method has the potential to help thousands, millions, maybe billions of people.” –Stephen J. Dubner
Scaling, as we know, is essential to bringing any idea to market. When you faiYesterday Read more -
Blog post5 ways to lead a remote workshop like a pro It’s almost been a year since the switch to digital meetings and workshops. Digital events like remote workshops aren’t always guaranteed to run smoothly. Whether the culprit is a technical glitch, a family member who needs your attention right when you’ve started delivering your perfectly-crafted speech, or a nosy pet who is determined to spend the entire workshop trying to jump on your keyboard, fostering a spirit of focus and connection i
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Blog postControl the Room Podcast: Douglas Ferguson speaks with Vijay Kumar, Professor Emeritus at the Illinois Tech's Institute of Design and author of 101 Design Methods, about his book, vintage typewriters, and framing insights. Listen in to see dynamic systems with design-based structures re-shape how we interact with the world around us. [...]
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The post Episode 32: Structured Design in Innovation appeared first on Voltage Control.
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Blog postPrepare for the critical final day of a 5-Day Design Sprint You may have heard about Design Sprint by now. It’s a methodology being used by a wide variety of different businesses and corporations when they are trying to solve a problem, expand their customer base, or simply innovate. The beauty of this approach is how streamlined the whole process is, lasting only five days from start to finish. We’ll give you a quick summary of what the Design Sprint is, with a focus on Design Sprint
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Blog postThe 3rd annual Facilitator Summit We hosted our annual facilitator summit last week alongside our sponsor MURAL, but this time, it was virtual. Instead of gathering in Austin’s Capital Factory, 172 eager learners, expert facilitators, and meeting practitioners gathered online for a 3-day interactive workshop. Our mission each year at Control the Room is to share a global perspective of facilitators from different methodologies, backgrounds, races, genders, sexual orientations, culture
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Blog postControl the Room Podcast: Douglas Ferguson speaks with Ed Morrison, Director of the Agile Strategy Lab in North Alabama University, about team-based communication models, Strategic Doing, and transformative thinking for hopeless, uncertain futures. Listen in to hear Ed guide us through the questions, processes, and frameworks that will help in making the most of complex environments. [...]
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Blog postGet rid of Zoom fatigue for good When was the last time you took a look at the way you conducted team meetings? If the answer is “never,” you’re not alone. Analyzing meeting systems are not always on every leader’s agenda. However, with the amount of data and research that’s available on meetings and productivity, it should be. One study showed that pointless meetings are costing U.S. companies approximately $399 billion a year. This jarring figure is fueling more companies to host fe
2 weeks ago Read more -
Blog postControl the Room Podcast: Douglas Ferguson speaks with Nancy Giordano about updating strategic efforts, machine learning, and the tools meeting planners have at their disposal in bettering their teams’ success. Listen in to hear Nancy break down the importance of bringing a relevant strategy to multi-faceted, complex teams. [...]
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The post Episode 30: Strategic Awareness and Leadership in Partnerism appeared first on Voltage Control.
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Blog postThe next generation of leaders will be coaches Have you ever stopped to think about the world’s work culture–really thought about it? We’re so used to the way things are, that it’s easy to forget that our workhorse mentality isn’t how it always used to be. That is, not until the Industrial Revolution. It wasn’t until this transitional era to new manufacturing processes that work culture evolved to meaning more hours equated to more work, and therefore more money; i.e. time is money.3 weeks ago Read more
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Blog postDistance is no match for these remote team huddle strategies The sudden shift to a remote office left many teams scrambling to maintain communication, productivity, and harmonious company culture. Lack of team structure can disrupt workflow, or worse, breed distrust. We quickly learned physical distance can be difficult, but emotional distance can be detrimental to a team’s morale. Gradually, remote offices assembled processes and implemented thorough procedures. Our community of faci
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Books By Douglas Ferguson
Beyond The Prototype: A roadmap for navigating the fuzzy area between ideas and outcomes.
Aug 30, 2019
$9.99
“If you want to know where to go after a Design Sprint, Beyond the Prototype shows the way. Douglas’ expert guidance—grounded in his experience as a founder, CTO, startup advisor, and master facilitator—anticipates the challenges teams face when building something new.”
—Jake Knapp, inventor of the Design Sprint and New York Times bestselling author of Sprint
"I work with so many companies excited about their first Design Sprint that then ask: 'Now what?' Douglas' book is the great advice they've been looking for."
—Jeff Patton, Author of User Story Mapping
"Douglas Ferguson has long been a top design sprint facilitator. In Beyond the Prototype, he delivers a practical guide to what comes after. If you've ever experienced the dreaded "post-sprint slump," this is an absolute must read. It will just completely up your game..”
—Greg Satell, Author of Cascades & Mapping Innovation
PRACTICAL ADVICE FOR MOVING YOUR INNOVATION PROJECT FORWARD
Have you ever struggled to move a key innovation project forward at work? Based on his experiences running Design Sprints for top companies, Douglas Ferguson wrote Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision.
CHAPTER OVERVIEW
Beyond the Prototype will guide you through the road bumps and pitfalls that often follow a Design Sprint or innovation workshop. You’ll know exactly what to do to move your project forward.
VOLTAGE CONTROL
Voltage Control is an innovation workshop agency founded by Douglas Ferguson, an entrepreneur, and technologist with over 20 years of experience. With his unique combination of expertise in technology, product strategy, and design thinking, Douglas offers trusted guidance to companies who want to jumpstart their product or project with an impactful innovation workshop. Based in Austin, Voltage Control designs and leads custom innovation workshops and Design Sprints, as developed by Google Ventures.
—Jake Knapp, inventor of the Design Sprint and New York Times bestselling author of Sprint
"I work with so many companies excited about their first Design Sprint that then ask: 'Now what?' Douglas' book is the great advice they've been looking for."
—Jeff Patton, Author of User Story Mapping
"Douglas Ferguson has long been a top design sprint facilitator. In Beyond the Prototype, he delivers a practical guide to what comes after. If you've ever experienced the dreaded "post-sprint slump," this is an absolute must read. It will just completely up your game..”
—Greg Satell, Author of Cascades & Mapping Innovation
PRACTICAL ADVICE FOR MOVING YOUR INNOVATION PROJECT FORWARD
Have you ever struggled to move a key innovation project forward at work? Based on his experiences running Design Sprints for top companies, Douglas Ferguson wrote Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision.
CHAPTER OVERVIEW
- Intro & Design Sprint 101: An overview of the process
- The Post-Sprint Slump: Why teams struggle after a sprint
- Wrap It Up: Unpack what you learned
- Share Your Story: Show what you accomplished
- Chart the Course: Formulate the path forward
- Expand the Inner Circle: Gather the right perspectives and skills
- Cultivate the Culture: Inspire the sprint mindset
- Get Guidance: Know when to reach out to the experts
- Expert Tips for Planning Superb Sprints: A bonus chapter
Beyond the Prototype will guide you through the road bumps and pitfalls that often follow a Design Sprint or innovation workshop. You’ll know exactly what to do to move your project forward.
VOLTAGE CONTROL
Voltage Control is an innovation workshop agency founded by Douglas Ferguson, an entrepreneur, and technologist with over 20 years of experience. With his unique combination of expertise in technology, product strategy, and design thinking, Douglas offers trusted guidance to companies who want to jumpstart their product or project with an impactful innovation workshop. Based in Austin, Voltage Control designs and leads custom innovation workshops and Design Sprints, as developed by Google Ventures.
$2.99
Beware: This book removes all the reasons, excuses, and obstacles between you and launching your idea in your organization. Start Within is the essential guide for anyone who wants to innovate within their company, develop their ideas, take ownership of their work, and find real purpose in their career.
Each chapter is packed with a one-two punch: it starts with stories from the trenches (from Amazon to the Department of Education, inspirational stories of what does, and doesn't work) and finishes with activities for the reader to roll up their sleeves and apply the lessons to their work.
To launch an idea from within a larger company will be challenging, which is why the book outlines the steps and process to:
Each chapter is packed with a one-two punch: it starts with stories from the trenches (from Amazon to the Department of Education, inspirational stories of what does, and doesn't work) and finishes with activities for the reader to roll up their sleeves and apply the lessons to their work.
To launch an idea from within a larger company will be challenging, which is why the book outlines the steps and process to:
- Knowing when an idea is worth pursuing
- Aligning to company's strategies and objectives
- Turning a no into a yes
- Prototyping the idea in stages
Start Within is your playbook to guide you through the process of launching an idea within a company while avoiding the corporate obstacles that are holding you back. It's not good enough to stand on the sidelines and wait for a play to be called by leadership - now is the time to "start within".
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