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About Drew Eric Whitman
Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 34 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers.
His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco.
His intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
"BrainScripts for Sales Success" teaches how to use consumer psychology in one-on-one sales. See it now at: http://bit.ly/BrainScripts
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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?
FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.
New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now—thanks to Cashvertising—you can, too. And it won’t matter one bit whether you’re a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don’t cost a penny to use.
Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York’s top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell—or how you sell it, this practical, fast-paced book will teach you:
- How to create powerful ads, brochures, sales letters, Websites, and more
- How to make people believe what you say
- “Sneaky” ways to persuade people to respond
- Effective tricks for writing “magnetic” headlines
- What mistakes to avoid...at all costs!
- What you should always/never do in your ads
- Expert formulas, guidance, tips and strategies
Salesman Joe routinely writes deals on homes worth over $3 million... while poor Bill bangs his head against the wall trying to sell $24 cell phones.
Lindsay wins awards for moving the most $380,000 Rolls Royce Phantoms during the slow summer months... while poor Buffy got fired because she couldn't persuade more business owners to try her $79 a month coffee-delivery service.
Fact is, these four salespeople have great personalities, firm handshakes and excellent prospecting and follow-up skills. They're dedicated... hard workers... and have families to support. But the difference in their performance is staggering. And it's reflected numerically in the last line of their respective bank statements.
Why do some salespeople earn big, fat, healthy commissions while others barely scrape by?
The "secret" is... psychology. Many of these high-earning "sales wizards" use consumer psychology. Powerful principles that influence people to buy.
And it doesn't matter what they sell--these principles work for every business. Plus, they're 100% legal, ethical, and powerful when used to promote quality products and services.
BrainScripts takes you on a fascinating tour inside your prospects' minds and teaches you 21 powerful techniques of consumer psychology that really work. Plus, dozens of real-life scripts show you exactly how to incorporate them into your own sales presentations.
No matter what you sell--or how you sell it--the tested and proven ideas in this practical, fast-reading book will teach you...
How to use the powerful emotion of fear to convince even the most stubborn prospects--Ethically motivate people to buy whatever you sell.
How to make prospects personally identify with your products--It's like taking an x-ray of their brains before you ask for their money.
How to borrow believability from others to enhance your own--Breaking sales records is easy when people believe what you say. Here's how.
How to tailor your sales pitch for your prospects' stages of awareness--Eric loves your product... Lindsay never heard of it! Here's how to sell them both, in the quickest, easiest way.
How to crush your competition... before they know what hit them--These devilishly effective pre-emptive strikes leave them scratching their heads.
How to change the way your prospects think about your product--You can actually shape how their brains calculate the value of your products. Result? Greater desire and more sales.
How to make your prospects demonstrate your product inside their heads before they spend a penny to buy it--Do this, and the sale is 75% closed.
How to use powerful speaking patterns that build a river of desire for any product or service--Amazingly effective way to talk that gets your prospects' buying juices flowing. If you didn't have their attention before, wait until you see how they respond now.
How to smoke the competition with the power of "extreme specificity"--Chances are, none of your competitors are using this wickedly effective tactic... and they'll hate you for it. (But you'll love how it affects your bank account.)
What common mistakes to avoid...
• Il 60% delle persone legge solo i titoli degli annunci pubblicitari;
• Le didascalie delle foto sono lette 200 volte di più del resto del messaggio pubblicitario;
• Gli annunci pubblicitari con l’indicazione del prezzo di vendita attirano il 20% in più dell’attenzione;
• Gli annunci realizzati con 4 colori sono fino al 45% più efficaci di quelli in bianco e nero.
Le più grandi agenzie pubblicitarie utilizzano ogni giorno questi trucchi per spingere le persone ad acquistare, grazie a Cashvertising potrete farlo anche voi. Queste tecniche si basano tutte sulla psicologia umana. Funzionano dovunque vi troviate, indipendentemente dal tipo di prodotto o servizio che vendete, e da dove state facendo pubblicità. Nella maggior parte dei casi, non costa nulla metterle in pratica. Questo libro vi svelerà i trucchi, i suggerimenti e le strategie che i migliori copywriter e designer utilizzano per aumentare i profitti dei loro clienti. Non importa quello che vendete – e nemmeno come lo vendete –, questo libro dall’approccio pratico vi insegnerà:
• A realizzare annunci pubblicitari, lettere commerciali, siti web e molto altro;
• A fare in modo che le persone credano a quello che dite;
• Le tecniche psicologiche per indurre le persone all’acquisto;
• I trucchi efficaci per scrivere titoli accattivanti;
• Cosa fare sempre o non fare mai quando realizzate un annuncio pubblicitario.