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About Drew Eric Whitman
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Blog postFINALLY! After literally decades of being asked to provide mentoring, I’ve finally launched the Cashvertising Copy-Coaching Club where I work closely with you to help you master the art & science of moneymaking direct-response advertising.
Prior to the site being 100% complete, I’m offering a special charter membership deal for the next 30 days.
Check it out! https://drewericwhitman.com/coachingclub/
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Blog postNEW! Drew Announces New Private
Facebook Group for Lovers of
Classic Direct-Response Advertising
Hello Friends!
I just created a new Facebook group dedicated to advertising and marketing professionals... copywriters and designers... plus students and fans of the book CA$HVERTISING.
It's a private group and only for the most serious about classic direct-response copywriting and design.
Have questions? Need advice? Want feedback on -
Blog post
QUESTION: Is there a “scientific” way to persuade consumers to buy?
ANSWER: Yes… it’s called DPP: Dual Process Persuasion
The Dual Process approach is extremely useful to advertisers, and is based on four assumptions about psychology and influence:
Assumption 1: Consumers use two relatively distinct modes of thinking
One is the “systematic” mode and the other is the “heuristic” mode.
The systematic mode refers to a process that use -
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Blog post
Hi Guys!
Quick post to let you know that I’m launching my new 30-minute Cashvertising Checkup! advertising review service for a limited time.
Check it out: https://drewericwhitman.biz/checkup-offer
I’ve received many inquiries from independent business owners and entrepreneurs who’d like my advice, but either don’t have the $1,000 minimum investment or simply don’t need that minimum level of service at the time.
Many just want me to ey -
Blog postThe perfect example of ridiculous non specificity that influences nobody
IT’S SO SAD! (But True!): The majority of business owners — if asked point-blank– cannot verbalize why prospects should buy from them versus their competitors.
“Oh, because we’re the best.” (Argh! This is too vague!)
“Uh… we give great service.” (Another non-quantifiable generalization.)
“We love our customers and they know it.” (Nice, but come on! That means nothing to your prospects.) -
Blog post
Click the image above for Drew’s Seminar Demo Video. Want more info? Use the first form below…
[contact-form-7] -
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Blog postPhiladelphia, PA–Philadelphia-native Drew Eric Whitman doesn’t let “little” things like the Atlantic Ocean and 4,000+ miles stop him from spreading his tough-talking message of business success.
Author of Cashvertising (CareerPress) and Brain Scripts for Sales Success (McGraw-Hill), Whitman has been invited back to deliver a keynote address to more than 2,000 international business owners this summer at the Affiliate World Europe Conference in Berlin, Germany.
The bi-annual ev -
Blog postDear Friend:
Have you ever wanted to learn to create a steady flow of income as an affiliate marketer? (Some people are making a fortune every month.)
Or, perhaps you already have your own business and you’d like to learn how to “crack the code” of using paid traffic sources, like AdWords, FaceBook and others?
Then you need to meet Dr. David Savory, (aka “Zeno”)… and watch his 3 free videos.
David is a razor-sharp, 29 year old New Zealander who went f -
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Blog postIT’S A FACT: Chamber of Commerce members (and ALL businesses for that matter) can make dramatic improvements to their advertising by following time-tested rules of advertising psychology.
PRESCRIPTION #1: Get the Optical Advantage
FACT: Making your ads simple, clear and more readable goes a long way toward boosting your response.
For example, research suggests it’s advantageous to set long headlines in “Initial Caps”—a combination of upper- and lower-case letters. -
Blog postHi Guys!
If you don’t have a copy of CASHVERTISING and would like to hear a quick overview, check out this quick “audio.” Lots of helpful goodies that I hope help you think differently about creating effective advertising.
As always, if I can ever be of service to you, just ask!
Success!
Drew
Need a Dynamic Speaker? Watch my Demo Reel -
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Blog postDrew Eric Whitman--a.k.a. Dr. Direct!™--author of the best-selling book CA$HVERTISING and BRAIN SCRIPTS FOR SALES SUCCESS teaches your audience how to boost their ad response... attract more customers... and make more money by using over 100 little-known techniques of New York's biggest and most powerful ad agencies. Continue reading →
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Blog postDear Friend:
Nothing’s better than doing what you love… and discovering that so many others love and appreciate what you do! (Talk about a win-win, right?!)
Fact is, I’ve been writing advertising since I was a little kid.
When I constructed my first catalog sheet of jokes and gags that I sold to my 5th grade classmates (typing it on my dad’s 1940s-circa nylon ribbon Royal typewriter and pasting in pictures with thick rubber cement with its big gloppy, dripping bru -
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Blog postIf you’re an affiliate marketer, you won’t want to miss my presentation this June in Berlin, Germany at the incredible Affiliate World Europe conference! We’ll talk about 13 things MOST advertisers are doing that are literally PERSUADING PEOPLE TO NOT BUY.
Think about it! Imagine spending time, money and effort to intentionally TURN PEOPLE OFF from your products or services… and drive them to your competition. Chances are, you’re doing it… and you’re not even aware!
This -
Blog postDear Friend:
I’ve said for decades that COPY IS KING.
It’s true.
And well-selected GRAPHICS can help you drive even more eyeballs to that copy.
According to an in-depth study of 2,000 consumers in a variety of markets, ads consisting of 50% visuals (photos, illustrations, and graphics) were seen and recalled in post-exposure tests 30% more often than ads featuring no visuals.
Relevant graphics are best.
Sell computers? SHOW computers. -
Blog postDear Friend:
To run a successful pizza shop (or ANY business for that matter), you need to know more than a good dough and sauce recipe.
You also need to know how to STAND OUT from the competition.
Or, AT LEAST, you should know what elements COULD be used to help you stand out.
In a survey of randomly called pizzerias in southeastern Pennsylvania, none of those charged with answering the phone could capably field the single question that eve -
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Blog postATTENTION ALL AFFILIATE MARKETERS!
It’s coming again to Berlin… the most dynamic global conference for affiliate marketers on planet earth, AWE: Affiliate World Europe… and I’m deeply honored and excited to be a part of this incredible experience once again.
And it truly is an EXPERIENCE. Last year was AMAZING… the people and programs were outstanding. It’s 2 days of non-stop success training from some of the best in the business.
Director Jordan Rosenberg (o -
Blog postFugit Hora: “The Hour Flies”
HAPPY 2017 to all my friends and clients.
Even though we likely never met, you and I still have an interesting “connection.”
Did you know that?
Of all the years that planet Earth has existed–4.5 billion years–and of all the of years that man has roamed the earth–200,000 years–you and I just happen to be living in the same average 71-year window of life. It’s amazing when you think about it. The odds are mind boggling.
And it -
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Blog postIn Neuro-Linguistic Programming (NLP), It’s called reframing, and it helps you turn “negatives” into big positives.
Fact is, not only is it good business–and something you should do in all cases anyway–but telling the truth can actually result in more sales.
That’s because admitting a negligible “fault” or even a “borderline deficiency” connotes you’re honest and lends credibility to the rest of your ad.
PEST CONTROL? “Our specialists might take a few minutes long -
Blog postIt’s easy to snuff-out… murder… deep-six your response. Just use one or more of the following four, “straight-to-the-grave” ad-response killers.
Hey, it’s one thing to not know and commit these errors, and quite another to do so despite reading this article.
So here are 4 techniques of copywriting and promotional suicide that you’ll never employ again. (Er, right?)
1. Write Horrid Headlines—People skim ads until something stops them. Over 83% of people read ONLY t
Titles By Drew Eric Whitman
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
Oct 3, 2014
$9.99
Other Formats:
Paperback
