EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) 1st Edition, Kindle Edition
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- Highlight, take notes, and search in the book
- In this edition, page numbers are just like the physical edition
- Length: 425 pages
- Word Wise: Enabled
- Enhanced Typesetting: Enabled
- Page Flip: Enabled
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From the Back Cover
Become the leader your product teams, and your company, need you to be.
"Every product leader―no―every CEO and senior management team should read this. Now."
―PHIL TERRY, Founder, Collaborative Gain; co-author, Customers Included
"There are only a few people in the world with the experience to outline the secrets of world-class product organizations. That's what Marty and Chris do in this book. This is essential reading for every product leader."
―WYATT JENKINS, SVP Product, Procore
"Marty Cagan's INSPIRED motivated a generation of product managers to build products customers love, and EMPOWERED is the blueprint leaders need to transform their organizations and empower their teams to deliver on that inspiration."
―MARTIN ERIKSSON, Co-Founder, Mind the Product
"Marty and Chris have written the definitive book on product leadership. Their emphasis on coaching as a key leadership skill and the detail on how to do it well, makes EMPOWERED a must-read for new, aspiring, and experienced product leaders."
―TERESA TORRES, Product Discovery Coach, Product Talk
"EMPOWERED is a must-read for product leaders in the same way INSPIRED is unquestionably the most influential book in tech product management."
―FELIPE CASTRO, Founder, OutcomeEdge
"This is the missing guide to product leadership. It gave me the tools, mindset, and practical insights to excel in my role. I fully expect to come back to this book on a recurring basis―as I do with INSPIRED. EMPOWERED needs to be on the shelf of all product leaders and aspiring product leaders."
―GABRIELLE BUFREM, Manager of Product Management, VMware
"EMPOWERED is full of straight talk for anyone looking to understand how the best product teams operate. The book demonstrates that great product companies aren't made by magic―the structure and leadership of the product development organization creates the environment for success."
―HOLLY HESTER-REILLY, Founder, H2R Product Science --This text refers to the hardcover edition.
From the Inside Flap
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach–and coach to the founders of several of today's leading tech companies–Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge."
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.
A natural companion to Marty Cagan's bestseller, INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- How empowered product teams are different from the "feature teams" used by most companies to build technology products
- Recruiting and coaching the members of product teams
- Creating an inspiring product vision and product strategy
- Assigning teams problems to solve—rather than features to build
- Transforming the product organization from feature teams to empowered product teams
- ASIN : B08LPKRD5L
- Publisher : Wiley; 1st edition (December 3, 2020)
- Publication date : December 3, 2020
- Language : English
- File size : 5936 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 425 pages
- Lending : Enabled
- Best Sellers Rank: #31,268 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Top reviews from the United States
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Part I Lessons from top tech companies
- Nothing concrete in this section
Part II Coaching
- It mostly talks about the importance of the various aspects of coaching, but in terms of how to become better at each one of them, I got very little out of this book. You are much better off reading "High Output Management" instead.
Part III Staffing
- Nothing new here, if you have read a book on how to hire and develop employees (again better off reading "High Output Management."
Part IV Product Vision and Principles
- This one talks about how important it is to create a product vision and using visiontype is a good one to do that (again, nothing concrete)
Part V Team Topology
- How to structure product teams. If you've read "Inspired", this is pretty much a repeat or revision of what you already know.
Part VI Product Strategy
- The key takeaway here is that product strategy should be focused, driven by insights and composed of key problems to solve to achieve the business goals. It doesn't tell you how to come up with product strategy btw.
Part VII Team objectives
- The key takeaway here is that objectives are key problems to solve, and the product leaders are supposed to allocate these objectives across the different product teams (it should be done through conversations with the product teams of course). And the product teams are supposed to come up with the key results, not the product leaders.
Part VII Case Study
- This is probably the most interesting part of this book. It's also interesting for me personally because I am 99% certain about the name of the jobs marketplace company that's featured here (I have worked in this space).
Part IX and Part X
- Repeat of what's mentioned in earlier parts of this book as well as "Inspired"
Dave Tucker, Sr. VP of Technology, Workiva
There is a lot of carryover from Inspired as he maintains his key principles. There are very few people that I read where I am constantly nodding and saying to myself "couldn't have said it better", but Cagan is one of them.
Here are some powerful quotes
* The product manager has a clear responsibility, which is to ensure that the solutions are valuable (our customers will buy the product and/or choose to use it), and viable (it will meet the needs of the business). Together with a product designer who is responsible for ensuring the solution is usable, and a tech lead who is responsible for ensuring the solution is feasible, the team is able to collaborate to address this full range of risks (value, viability, usability, and feasibility). Together, they own the problem and are responsible and accountable for the results.
* With every interaction, at the very least, you’re looking to learn: Are the customers who you think they are? Do they have the problems you think they have? How do they solve that problem today? What would it take to get them to switch?
* If I had to boil it all down, I'd say that thinking like an owner versus thinking like an employee is primarily about taking responsibility for the outcome rather than just the activities.
* Your highest‐order contribution and responsibility as product manager is to make sure that what the engineers are asked to build will be worth building. That it will deliver the necessary results. This means working with designers and engineers to come up with solutions that are valuable, usable, feasible, and viable. That is product discovery, and that is what takes on the order of four solid hours a day.
* Stephen Covey explained that: Trust is a function of two things: competence and character. Competence includes your capabilities, your skills, and your track record. Character includes your integrity, your motive, and your intent with people. Both are vital.
I will definitely keep this book handy to brush up on some of the chapter themes around strategy or hiring in the future.
* Optimizing for empowerment requires balancing three interrelated goals: ownership, autonomy, and alignment.
* The main thing is to keep the main thing, the main thing. —Jim Barksdale
* “Failing” in discovery is not really failing—it is very fast and inexpensive learning
Here is one gem from the book that anyone could use during interviewing. I used it a few times and loved the level of thought it forces the interviewee to put into their response.
"This setup should be disarming. The candidate must understand that there is no correct answer to the question, hopefully setting up an honest conversation. Now for the four attributes, in no particular order. I (Chris) usually describe them this way:
* Execution — how well do you get things done, do the right thing without being asked, and track lots of simultaneous targets?
* Creativity — how often are you the person in the room with the most or the best ideas?
* Strategy — how well do you get up above what you're working on and put it into a broader market or vision context and then make this clear to others?
* Growth — how good are you at figuring out ways to multiply effort through smart use of process, team management, and so on?"
Top reviews from other countries
Cagan and Jones are probably in the best position to see a stark difference between the technology-powered products created by the best companies and the products created by most companies. There are three specific areas where this difference is the most apparent: the way in which technology is viewed, the role product leaders play and the purpose of product teams. The book elaborates on these area, offering helpful stories and pointers.
I highly recommend “Empowered” to anyone who wants to truly understand what’s involved in product leadership, and what is imperative for any strong product company.
Empowered es la continuación, y se enfoca en los perfiles de liderazgo (p.e. CTO, CPO, CEO...). Explica muy bien como las mejores empresas instauran culturas sólidas de producto.
Como pasaba en Inspired, tiene muchos capítulos cortitos llenos de buenos consejos y conceptos clarísimos. Difícilmente leerás un libro mejor sobre liderazgo para empresas de producto digital, y en general, cualquiera que quiera aprovechar la transformación digital.
Alex Ballarin / itnove.com