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Emotional Design: Why We Love (or Hate) Everyday Things Kindle Edition
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an alternate kindle_edition edition.
Copyright © American Library Association. All rights reserved --This text refers to an alternate kindle_edition edition.
- ASIN : B005GKIYD4
- Publisher : Basic Books; 1st edition (March 20, 2007)
- Publication date : March 20, 2007
- Language : English
- File size : 2401 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 272 pages
- Lending : Not Enabled
- Best Sellers Rank: #175,039 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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Here are my key takeaways:
- There are two types of design approaches: enhancing an existing product, or innovating a totally new product. Predicting the next "killer app" is impossible, so product innovation by doing traditional analysis simply doesn't work. Enhancing existing product works by carefully observing users behavior, and identifying pain points. Asking users about pain points is a common mistake.
- Classification into visceral, behavioral, and reflective aspects.
- Classification into designer, user, and system image models of a product.
- Properties of product trust: reliance, confidence, and integrity.
- Gamification, enticement, novelty, owner's status, special experience.
- Examples of good and bad products: door keys, batteries, juice squeezer, car dashboard, teapots, bottled water
The book provoked me to contemplate purchases I've made in the past, and what prompted them: "want" or "need". Did they survive the passage of time? Did they became reflective?
I'm deducting one star because the book could be organized a little bit better, and be more concise. Few concepts are repeated several times across the text almost verbatim. Especially discussion of visceral, behavioral, and reflective.
Herbert A. Simon
"An interesting exception to these problems comes when designers or engineers are building something for themselves that they will frequently use in their own everyday lives. Such products tend to excel. As a result, the best products today, from a behavioral point of view, are often those that come from the athletic, sports, and craft industries, because these products do get designed, purchased, and used by people who put behavior above everything else. Go to a good hardware store and examine the hand tools used by gardeners, woodworkers, and machinists. These tools, developed over centuries of use, are carefully designed to feel good, to be balanced, to give precise feedback, and to perform well. Go to a good outfitter’s shop and look at a mountain climber’s tools or at the tents and backpacks used by serious hikers and campers. Or go to a professional chef’s supply house and examine what real chefs buy and use in their kitchens."
Norman, Don (2007-03-20). Emotional Design: Why We Love (or Hate) Everyday Things (p. 82). Basic Books. Kindle Edition.
"Engineers and other logical people tend to dismiss the visceral
response as irrelevant. Engineers are proud of the inherent quality of their work and dismayed when inferior products sell better “just because they look better.” But all of us make these kinds of judgments, even those very logical engineers. That’s why they love some of their tools and dislike others. Visceral responses matter."
First few chapters were interesting talking about design and emotion and how we perceive things.
But then it got sort of prolonged and not so interesting....And the reviews also reflect this point.
Hence, I would not recommend this book. I suggest just googling Don Norman and reading his stuff there instead of this book.
The book starts well and comes straight to the point of Norman's main theory: design perception happens on a visceral, behavioural and a reflective level. He then continues with his explanation of what that means for design. This is all pretty good stuff, and although it's quite theoretical, it's easy to see that there is a lot of clever thinking involved. This theory is the reason why I gave the book 3 stars and not 2 - students of design should be acquainted with this theory, and I'm a strong believer in students hearing theories from the horse's mouth. However, I would then continue to recommend reading it until examples and predictions of the future start, and then simply put the book down and tell everybody you've read the whole thing. Nobody will challenge you on that.