About Erica Campbell Byrum

Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions and Homes.com, is a real estate marketing expert with more than ten years of experience, a frequent industry speaker, co-author of Youtility for Real Estate and a recipient of the 2014 PR News Social Media MVP Award. Byrum is responsible for developing and managing the corporate social media road map, social strategies for both brands and has pioneered FRMS' and Homes.com's strategic social media path through the launch of FRSocial and Homes.com Social, complete social media management, reputation management and resident retention offerings.

Additionally, Erica serves on the Board of the American Marketing Association Hampton Roads Chapter.

Chris Smith"

Daniel James Lesniak"

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.

Learn more at Author Central

1 11 1

$2.99

Kindle Edition

Author Updates

Titles By Erica Campbell Byrum

All Formats Kindle Edition Audible Audiobook Audio CD

Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio) Nov 4, 2014

by Jay Baer , Erica Campbell Byrum

( 27 )

$2.99

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients.

The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.

Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers.

Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.

Other Formats: Audible Audiobook , Audio CD

More Information

Are you an author? Visit Author Central to change your photo, edit your biography, and more

See Author Pages Frequently Asked Questions

Anything else? Provide feedback about this page

Similar authors to follow

About Erica Campbell Byrum

Customers Also Bought Items By

Are you an author?

Author Updates

More Information