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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Paperback – September 4, 2018

4.4 out of 5 stars 712 ratings

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Editorial Reviews

Review

“An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and, yes, occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you’re informed.” – 800-CEO-READ

“Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” Brad Stone, Bloomberg Technology 

“As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.” —Publishers Weekly, “The Top 10 Business Books of Fall 2017”

"This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again." - Jonah Berger, author of Contagious

“Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.” —Calvin McDonald, CEO of Sephora

“The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal­loway himself, marries equal parts incisive, entertaining, and biting. As in his leg­endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read.” —Adam Alter, author of Drunk Tank Pink   

“If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.” —Philip Elmer-DeWitt, Fortune

“Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse – Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this – or more likely, buy it on Amazon.”
Tom Upchurch, Wired

About the Author

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

Product details

  • Paperback: 336 pages
  • Publisher: Portfolio; Reprint edition (September 4, 2018)
  • Language: English
  • ISBN-10: 0735213674
  • ISBN-13: 978-0735213678
  • Product Dimensions: 5.4 x 0.8 x 8.4 inches
  • Shipping Weight: 10.2 ounces (View shipping rates and policies)
  • Customer Reviews: 4.4 out of 5 stars712 customer ratings
  • Amazon Best Sellers Rank: #39,361 in Books (See Top 100 in Books)
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Customer reviews

4.4 out of 5 stars
4.4 out of 5
712 customer ratings
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Reviewed in the United States on October 6, 2017
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290 people found this helpful
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Reviewed in the United States on October 23, 2017
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Reviewed in the United States on March 5, 2018
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Reviewed in the United States on September 8, 2018
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Reviewed in the United States on November 28, 2017
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Top international reviews

E L R
2.0 out of 5 stars This isn't the book your looking for
Reviewed in the United Kingdom on November 27, 2018
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Deep Knowledge
5.0 out of 5 stars Hail scott, this greatest book - akin to Zero to one or perhaps better
Reviewed in India on November 15, 2017
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a Punter
5.0 out of 5 stars The 'Big Four and the case for antitrust measures
Reviewed in the United Kingdom on November 11, 2018
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Stiven Skyrah
5.0 out of 5 stars Enlightening and terrifying!
Reviewed in the United Kingdom on September 6, 2019
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Fonaweb
5.0 out of 5 stars Genuinely scary but....
Reviewed in the United Kingdom on January 2, 2020
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Avid Reader
4.0 out of 5 stars Good once you get used to it
Reviewed in the United Kingdom on November 7, 2018
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Avril Murphy
5.0 out of 5 stars A must read. One of the more inspirational books I have read.
Reviewed in the United Kingdom on August 19, 2019
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Mark Simpson
5.0 out of 5 stars Straight talking on the behaviours and consequences of the four
Reviewed in the United Kingdom on November 11, 2018
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Anne Marie
5.0 out of 5 stars Interesting perspective on the 4 and other companies
Reviewed in the United Kingdom on October 10, 2017
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Mr. David J. Lewis
5.0 out of 5 stars Awesome book, I devoured this book on 2 short ...
Reviewed in the United Kingdom on December 16, 2017
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Cliente de Amazon
5.0 out of 5 stars Great book! You wont regret on reading it!
Reviewed in the United Kingdom on February 14, 2019
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canonsnapper
2.0 out of 5 stars Did not live up to my expectations
Reviewed in the United Kingdom on October 31, 2018
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Amazon Customer
5.0 out of 5 stars Excellent read
Reviewed in the United Kingdom on June 17, 2018
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Amazon Customer
5.0 out of 5 stars Great read!
Reviewed in the United Kingdom on September 12, 2019
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George
5.0 out of 5 stars Breaking down the Four
Reviewed in the United Kingdom on September 16, 2019
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