
Good to Great: Why Some Companies Make the Leap...And Others Don't
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Built to Last, the defining management study of the '90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great?
Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don't. The findings include:
- Level 5 Leadership: A surprising style, required for greatness
- The Hedgehog Concept: Finding your three circles, to transcend the curse of competence
- A Culture of Discipline: The alchemy of great results
- Technology Accelerators: How good-to-great companies think differently about technology
- The Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap
- Listening Length10 hours and 1 minute
- Audible release dateJuly 13, 2010
- LanguageEnglish
- ASINB003VXI5MS
- VersionUnabridged
- Program TypeAudiobook

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Product details
Listening Length | 10 hours and 1 minute |
---|---|
Author | Jim Collins |
Narrator | Jim Collins |
Audible.com Release Date | July 13, 2010 |
Publisher | HarperAudio |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B003VXI5MS |
Best Sellers Rank | #228 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #4 in Business Management (Audible Books & Originals) #6 in Business Management (Books) |
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The companies this book glorifies...have virtually all FAILED spectacularly following their business models since publication.
Fannie Mae is praised constantly for gambling in the capital markets with Wallstreet...how did that work out in 2008?!
Walgreens gained market share as a "hedgehog"...then became a bloated celebrity-obsessed Leftist corporation and enabled THERANOS!
Wells Fargo abandoned the safe banking model after deregulation... "hedgehog"...then started robbing their customers, and engaging in massive fraud...then the executive class threw local managers under the bus and escaped with their parachutes..
Circuit city focused on quality delivery experience..."hedgehog"...then they sat there and rotted away and were obliterated by the internet.
The list goes on. Don't buy this book.
This book just ended up being a narrowly defined research project by academics that have probably never had more responsibility than thinking they are the smartest person in the room. This is in no way a managerial development book as it is often thought as, or recommended as. It was a complete waste of time, unless of course you are intrigued by these company's histories. But they are smart enough to get professors and executives to recommend it everywhere. I'll give them that.
The research team worked through several decades of stock market data and find eleven companies which for more than 15 years have close to average returns, but then the companies change to have way above average returns for a long period of time.
The main focus of the book is what do these eleven companies have that other companies don't have. The research team took a very scientifc attitude of what does the data say, instead of trying to force various theories to fit the data. They come up with seven key factors. The meat of the book is the seven chapters covering each of these key factors.
The author does a very good job of explaining the seven key factors, how they work, and why they work. The book is a fairly quick read and is packed with a ton of good ideas.
All of the principles mentioned were explored in terms of how they helped businesses do better. Many of these principles can also be applied to individuals: develope integrity, figure out your hedgehog concept, be disciplined, and just keep on plodding.
If you are interested in business, this is a good book to read.
Top reviews from other countries

This book is very concise and full of interesting case studies. It was one of the few occasions when I wished the book could have been a bit longer.
Well researched, well written, well done!
Here are some of the learnings I will be taking away from this book:
• All Good to great (“GTG”) companies had a Level 5 leader
• Level 5 leaders consistently exhibit humility, modesty and an ability to reign in their ego.
• Many companies are drawn towards outgoing egocentric leaders and this is often the wrong choice.
• Level 5 leaders are more interested in something larger and more lasting than their own career
• GTG leaders concentrate on hiring the right people before deciding on strategy
• Don’t compromise when hiring. If you’re not confident then keep looking
• When someone needs to leave the company act quickly
• Give your best people the best opportunities and not your biggest problems
• GTG management teams have rigorous debates and aren’t afraid to share their views. But when a decision is made they act as one
• GTG companies ensure information flows give management the right facts to manage the business effectively
• GTG companies foster a culture where employee’s views are heard and acted upon
• GTG companies review failures without negative consequences for the people involved
• Figuring out how to motivate people is a waste of time. If you hire the right people they will motivate themselves.
• Good to great companies did one thing exceptionally well and stuck to it (the hedgehog process)
• GTG companies developed their strategy from a deep understanding of what they could be world class at. This was not a goal or intention but an understanding of reality
• GTG companies typically focussed on one KPI e.g. profit per customer
• GTG companies were incredibly disciplined and did not waste time and money on unrelated activities and acquisitions
• GTG companies used technology as an accelerator of, not creator of, momentum
• Careful consideration should be given to whether a given technology fits with your hedgehog concept
• GTG companies often looked like an overnight success from the outside but in reality they were long in the making and a result of persistent action over a long period of time.
• Preserve core values and purpose while strategies and practices endlessly adapt with the changing world



A stunningly enlightening study of winners and losers
As Exec Chairman of a pan-European SME, the easy read of this book has refuelled my determination to (try and) get it right. Unfortunately, bad companies managed by Rambo like individuals remain the norm on this side of the pond... Still very refreshing read about what works and what doesn't...

The final selection consists of 11 good to great companies (Selected from 1435 Fortune 500 companies) and 17 comparison companies that could not qualify. The primary selection process consisted of baselining the 'good to great' companies at three times the market for fifteen years including 15 years of good performance (1.25 time the general stock market) preceding the transition while the company had to be an established, on going company, not a startup.
Pretty strict criteria that has led to some eye opening findings. Most of the findings can be browsed by reading the reviews on the Amazon .co.uk and .com sites.
A MUST READ BOOK for all aspiring and current leaders.