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HOW I SOLD 80,000 BOOKS: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) by [Alinka Rutkowska]
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HOW I SOLD 80,000 BOOKS: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) Kindle Edition

4.3 out of 5 stars 771 ratings

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Editorial Reviews


Reviewed By Jack Magnus for Readers' Favorite (5 stars):
How I Sold 80,000 Books: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) is a business/finance self-help book written by Alinka Rutkowska. The author writes children's books and has been an independent publisher as well as a coach for authors seeking to do the same. She introduces her topic with a word most of the non-business savvy world cringes from: marketing. And she discusses how marketing should begin almost before an author starts writing and certainly before selecting a title. Rutkowska presents the four Ps that are the ingredients to success in marketing an indie book. They are Product, Place, Price and Promotion. She thoroughly discusses each of these aspects of marketing, and illustrates each topic with examples from her experiences and useful links. In the section on Product, Rutkowska discusses the editing process and the three types of editors needed for any text before publication. In Promotion, she discusses giveaways and other promotional tools designed to make your book sell. She also includes a list of recommended readings and a bonus section containing six interviews with established authors who discuss their marketing strategies and their paths to success. 

Alinka Rutkowska's business/finance self-help book, How I Sold 80,000 Books: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) is a veritable textbook for aspiring indie authors. The material presented within is densely packed and loaded with ideas, strategies and essential tips that are neatly organized, packaged and imparted in a conversational and highly accessible manner. And that's no mean feat for a book that has so much to offer. Rutkowska suggests that readers read this book several times, especially when they're preparing a book for publication, something she herself does, and I would have to agree.

I was very impressed with Rutkowska's coverage of her topic. While I've read a number of books on independent publishing, I've not encountered as complete and user-friendly a work on the marketing aspect. I found her presentation of her subject to be enthusiastic and entertaining. Rutkowska manages to infect her readers with the joy she takes in tackling the challenges of marketing a publication and making it into a best-seller. She even simplifies the intricacies of Amazon's publishing options and discusses the pros and cons of those somewhat arcane and complicated schemes. How I Sold 80,000 Books: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) is now my go-to book on the subject and it's most highly recommended.
Reviewed By Tracy Slowiak for Readers' Favorite (5 stars):

In a great new guide for any person who dreams of becoming a successful author, How I Sold 80,000 Books: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) by author Alinka Rutkowska is an almost must-have to help people figure out the ins and outs of marketing their books. The book includes useful tips that go from the pre-writing process all the way through a successful launch and the continuing marketing work needed to make their dream a reality and their book a known quantity in the publishing world. Coming from the voice of experience, this book is one that comes from a place of genuinely wanting to help others find a level of success that Ms. Rutkowska has found herself, and is written in an easy to follow, almost foolproof way that just might help to make a writer's dream come true!

I very much enjoyed How I Sold 80,000 Books: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers). Author Alinka Rutkowska has done a great job in providing aspiring authors with just the guidance and expertise of the publishing world that any new and uncertain writer needs. Filled with excellent advice and tips, this book is one that authors will find themselves coming back to again and again. I am pleased to recommend this book very highly, especially to new authors trying to make their way. I certainly hope that author Alinka Rutkowska writes another such helpful guide in the future. If it's anything like this, it will be well worth the read!
Reviewed By Emily White for Readers' Favorite:

Planning on self-publishing a book? Want to see your title high in Amazon's ranking system? Then you need to read How I Sold 80,000 Books: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) by Alinka Rutkowska. How I Sold 80,000 Books is a business non-fiction book that helps readers learn the ins and outs of the self-publishing world so that they, too, might have publishing success. Rutkowska talks about the importance of marketing and how to create a strong product. She teaches readers her "4P" system and stresses the importance of each of these steps in creating a highly sought after product. She gives numerous tips and pieces of advice for both before and after publication, and breaks it down by whether it can be done online or offline. She also gives a number of online resources to help the reader in case they want more information or still have questions. 

How I Sold 80,000 Books: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) is a straightforward book written by Alinka Rutkowska for a very specific audience. Anyone who is interested in writing a book, self-publishing, and selling on Amazon should take the time to read this book and make sure they understand everything inside it. Rutkowska does a nice job of making this text easy to read and user friendly. It is much more entertaining than a college marketing class and gives a lot of the same information in a fun and engaging way!
Reviewed By Vernita Naylor for Readers' Favorite (5 stars):

Are you an established author or aspiring to publish the book that is burning your fingers to get written? Stop. Before you go any further, get a copy of How I Sold 80,000 Books: Book Marketing for Authors (Self-Publishing through Amazon and Other Retailers) by Alinka Rutkowska. Alinka takes you through the steps that she travelled in selling over 20 titles. Alinka is candid and provides the reader with everything for being a successful author. She also provides her spin on the 4Ps of Marketing: Price, Product, Placement and Promotion in selling your material from eBooks to paperback, with some nuggets that you may not have considered. One thing that Alinka emphasized is to acquire professional services from book cover design to editing. As a purchaser of How I Sold 80,000 Books by Alinka Rutkowska, you will receive her free eBook, 200 Book Marketing Tips. 

I am currently creating my 2nd Edition of Get the Cheese, Avoid the Traps, even though initially I self-published and did quite well in the distribution and marketing of the guide. There were a lot of things that I will consider using in creating the next guide. Instead of merely using Amazon, I will also be using Ingram-Spark as well because I am interested in accessing other markets. While my goal is to acquire organic book reviews in How I Sold 80,000 Books, however, Alinka details the various types of book award contests throughout the U.S. and abroad which can offer your book great exposure. Great job, Alinka.
Reviewed By Mamta Madhavan for Readers' Favorite (5 stars):
How I Sold 80,000 Books: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) by Alinka Rutkowska is an encouraging book for self publishers that will give them tips on how to increase their book sales and earn money. The author speaks about the four Ps that determine the success of a book and she tells self publishers the importance of marketing the book and optimizing it for success even before one starts writing it. This guide covers every aspect from designing the book to once it's ready to be published to marketing. The tools and resources in this guide are indeed very useful and helpful to all those who are going to self publish.

It's a very clear guide that has some good suggestions for authors who are looking to maximize their book sales. The entire procedure is discussed methodically, making it easy to follow and incorporate while preparing to self publish. The book gives a good insight for writers who have decided to self publish and the links that connect them to the publishing world are also pretty useful. The links and resources shared by the author will widen authors' perspective to look at various angles in publishing their books.

The publishing world is very hard and ruthless and this book is full of useful information and terrific ideas; they are logical and give results. The author also has a good business sense which she shares with readers that will give significant tips to increase the book sales.

About the Author

Alinka Rutkowska is multi-award-winning and #1 international best-selling author. She’s a coach who transforms struggling writers into profitable authorpreneurs. She's the founder and CEO of LibraryBub, which connects librarians with award-winning and best-selling books from independent publishers. She's the founder and host of the "5-Figure Author Challenge," which gives authors winning strategies to get to 5 figures in 5 months. She's been featured on Fox Business Network, affiliates of ABC and NBC, Author Marketing Club, The Author Hangout, Kindlepreneur, Book Marketing Mentors, Examiner, She Knows, She Writes, The Writer's Life and many more. She’s been voted top 5 speaker and named most creative book marketer at the Bestseller Summit Online. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B00WWUR1O4
  • Publisher ‏ : ‎ Leaders Press (May 21, 2015)
  • Publication date ‏ : ‎ May 21, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2983 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 156 pages
  • Lending ‏ : ‎ Enabled
  • Customer Reviews:
    4.3 out of 5 stars 771 ratings

About the author

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Alinka Rutkowska is the CEO of Leaders Press (, a USA Today and Wall Street Journal best-selling press, where she creates books for entrepreneurs from scratch and launches them to best-seller with a 100% success rate.

She’s worked with top business leaders such as Po Chung (the co-founder of DHL International), Mark Nureddine (the CEO of Bull Outdoor Products) and Chris Catranis (the founder of Babylon Telecommunications).

Leaders Press' releases have landed on bookshelves together with Nobel Prize winners and World Economic Forums speakers. Alinka's mission is to help 1,000 entrepreneurs share their wisdom with the world by 2030.

Alinka is an official member of the Forbes Business Council and her cutting-edge book creation process has been featured in Entrepreneur magazine.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
771 global ratings

Top reviews from the United States

Reviewed in the United States on December 5, 2015
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Reviewed in the United States on October 19, 2016
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Reviewed in the United States on May 26, 2015
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Reviewed in the United States on May 25, 2015
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Top reviews from other countries

2.0 out of 5 stars Didn't like the "helpful" advice to get more good reviews and how to loose 1 star ones
Reviewed in the United Kingdom on October 18, 2021
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Robert Crouch
5.0 out of 5 stars Sensible and full of useful advice
Reviewed in the United Kingdom on August 17, 2021
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Ivy Ngeow
4.0 out of 5 stars Helpful and full of tips
Reviewed in the United Kingdom on February 22, 2021
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4.0 out of 5 stars Useful info
Reviewed in the United Kingdom on February 6, 2020
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One person found this helpful
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Kindle Customer K Harrison
5.0 out of 5 stars It's a process to be used step by step.
Reviewed in the United Kingdom on September 1, 2018
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2 people found this helpful
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