Buying Options

Kindle Price: $13.99

Save $12.01 (46%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group.Learn more

Buying and sending eBooks to others


Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity: 
This item has a maximum order quantity limit.

Deliver to your Kindle or other device

<Embed>
Kindle App Ad
Hooked: How to Build Habit-Forming Products by [Nir Eyal, Ryan Hoover]
Audible Sample
Playing...
Loading...
Paused

Follow the Author

Something went wrong. Please try your request again later.


Hooked: How to Build Habit-Forming Products Kindle Edition

4.7 out of 5 stars 1,893 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$13.99
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.

Ask Alexa to read your book with Audible integration or text-to-speech.

Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
Audible book
Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $7.49 when you buy the Kindle book.
Available
Grade Level: 12 and up
  • Due to its large file size, this book may take longer to download
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

From the Publisher

Editorial Reviews

Review

Voted one of the best business books of the year by Goodreads readers.

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without."
Publisher's Weekly

“A must read for everyone who cares about driving customer engagement."  
—Eric Ries, author of The Lean Startup

“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web 

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of Wordpress

“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”
—Rory Sutherland, Vice-Chairman, Ogilvy & Mather

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
—Stephen P. Anderson, Author of Seductive Interaction Design

"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”
—Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
—Andrew Chen, Technology Writer and Investor

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
—Dr. Stephen Wendel, author Designing for Behavior Change

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com 

--This text refers to the hardcover edition.

Product details

Customer reviews

4.7 out of 5 stars
4.7 out of 5
1,893 customer ratings
How does Amazon calculate star ratings?
Reviewed in the United States on August 23, 2014
Verified Purchase
261 people found this helpful
Comment Report abuse
Reviewed in the United States on April 2, 2017
Verified Purchase
35 people found this helpful
Comment Report abuse
Reviewed in the United States on October 10, 2018
Verified Purchase
11 people found this helpful
Comment Report abuse

Top international reviews

Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on May 2, 2017
Verified Purchase
37 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Myki
2.0 out of 5 stars By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
Reviewed in India on October 26, 2018
Verified Purchase
43 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on June 19, 2019
Verified Purchase
10 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on February 1, 2018
Verified Purchase
10 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
StandiMC
5.0 out of 5 stars Habit Creation Bible
Reviewed in the United Kingdom on September 30, 2016
Verified Purchase
6 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Dot
5.0 out of 5 stars Hooked from the start!
Reviewed in the United Kingdom on August 7, 2017
Verified Purchase
7 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Peter Dwyer
4.0 out of 5 stars An interesting read but, use it's techniques with caution.
Reviewed in the United Kingdom on March 22, 2015
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Jonathan Slobom
5.0 out of 5 stars Hooked by Nir Eyal is one of the few great business books
Reviewed in the United Kingdom on March 3, 2016
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
tom allen
5.0 out of 5 stars Great read
Reviewed in the United Kingdom on June 2, 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
andypandy
5.0 out of 5 stars Life changing
Reviewed in the United Kingdom on January 23, 2018
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Gary MacDonough
5.0 out of 5 stars Hooked on Hooked
Reviewed in the United Kingdom on January 18, 2015
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Tarek Amr
4.0 out of 5 stars Trigger, action, variable reward and investment.
Reviewed in the United Kingdom on July 21, 2014
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Pedro Eugenio Antunes
5.0 out of 5 stars Do you want to know how you are manipulated?
Reviewed in the United Kingdom on January 16, 2015
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Chris
2.0 out of 5 stars A wannabe new age guru
Reviewed in the United Kingdom on November 21, 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Ash
5.0 out of 5 stars Great book, very accessible to those without prior psychology and business knowledge. A must read.
Reviewed in the United Kingdom on January 18, 2016
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse