Buy new:
$19.37
Get Fast, Free Shipping with Amazon Prime & FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
  • Learn more about free returns.
How to return the item?
FREE delivery:
Get free shipping
Free 5-8 day shipping within the U.S. when you order $25.00 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99 . (Prices may vary for AK and HI.)
Learn more about free shipping
Monday, May 17 on orders over $25.00 shipped by Amazon. Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.
$$19.37 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$19.37
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Return policy: This item is returnable
In most cases, items shipped from Amazon.com may be returned for a full refund.
Hooked: How to Build Habi... has been added to your Cart
Other Sellers on Amazon
$19.37
+ Free Shipping
Sold by: Book Depository US
$15.58
+ $3.99 shipping
Sold by: Blackwell's U.K. *dispatched from UK*
$22.11
+ Free Shipping
Sold by: TheWorldShop
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.


Hooked: How to Build Habit-Forming Products Hardcover – January 1, 1731

4.6 out of 5 stars 3,312 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Hardcover
$19.37
$15.58 $14.19

Enhance your purchase


An Amazon Book with Buzz: "Punch Me Up to the Gods" by Brian Broome
"One of the most electrifying, powerful, simply spectacular memoirs I—or you— have ever read." —Augusten Burroughs Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Hooked: How to Build Habit-Forming Products
  • +
  • Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
  • +
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Total price: $55.34
Buy the selected items together

Special offers and product promotions


From the Publisher


Yo-Yo Ma: Beginner's Mind
Hear an icon's life story, timeless music, and message. Listen free

Product details

  • Publisher : BUSINESS BOOKS; Platinum Edition (January 1, 1731)
  • Language : English
  • ISBN-10 : 0241184835
  • ISBN-13 : 978-0241184837
  • Item Weight : 5.5 ounces
  • Dimensions : 5.43 x 1.02 x 8.03 inches
  • Customer Reviews:
    4.6 out of 5 stars 3,312 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
3,312 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on August 23, 2014
Verified Purchase
287 people found this helpful
Report abuse
Reviewed in the United States on April 2, 2017
Verified Purchase
42 people found this helpful
Report abuse
Reviewed in the United States on October 10, 2018
Verified Purchase
17 people found this helpful
Report abuse

Top reviews from other countries

Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on June 19, 2019
Verified Purchase
29 people found this helpful
Report abuse
Myki
2.0 out of 5 stars By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
Reviewed in India on October 26, 2018
Verified Purchase
71 people found this helpful
Report abuse
Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on May 2, 2017
Verified Purchase
46 people found this helpful
Report abuse
Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
Reviewed in the United Kingdom on February 1, 2018
Verified Purchase
11 people found this helpful
Report abuse
Mr. G. P. Deadman
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on January 21, 2021
Verified Purchase
Customer image
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on January 21, 2021
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.
Images in this review
Customer image
Customer image