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Hooked MP3 CD – Unabridged, November 17, 2014

4.6 out of 5 stars 3,307 ratings

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Editorial Reviews

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Product details

  • Publisher : Brilliance Audio; Unabridged edition (November 17, 2014)
  • Language : English
  • ISBN-10 : 1501214624
  • ISBN-13 : 978-1501214622
  • Item Weight : 3.5 ounces
  • Dimensions : 6.5 x 0.63 x 5.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 3,307 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
3,307 global ratings
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Reviewed in the United States on August 23, 2014
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Graeme
3.0 out of 5 stars It’s okay, if ...
Reviewed in the United Kingdom on June 19, 2019
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Myki
2.0 out of 5 stars By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products
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Bazzy Wazzy
5.0 out of 5 stars A guide to how you are being manipulated
Reviewed in the United Kingdom on May 2, 2017
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Matt Rutherford
5.0 out of 5 stars A great explanation of what makes products addictive, and world beating...
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Mr. G. P. Deadman
5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on January 21, 2021
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5.0 out of 5 stars A must-read for everyone who cares about driving customer engagement.
Reviewed in the United Kingdom on January 21, 2021
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.

The Hooked model focuses on:
An initial 'trigger'
Which drives an 'action'
Where you get a 'variable reward'
Which causes an 'investment' due to reciprocation

Nir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.

Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.

A must-read for everyone who cares about driving customer engagement.
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