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How to Future: Leading and Sense-making in an Age of Hyperchange (Kogan Page Inspire) by [Scott Smith, Madeline Ashby]

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How to Future: Leading and Sense-making in an Age of Hyperchange (Kogan Page Inspire) Kindle Edition

4.3 out of 5 stars 37 ratings

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Editorial Reviews

Review

"In a world that needs proper, grown-up futures thinking more than ever, How To Future is simply brilliant - it's the tonic (and the gin!) we've been waiting for. A true manual to futuring, it is both accessible and wise, written by two of the leading thinkers in the field with their characteristic wry pragmatism. With hope and without hype, the book shows us how to better think about, prepare for, and deal with the many strange things the future yet has to offer." ― Professor Alf Rehn, Author “Innovation for the Fatigued"

"Reading How to Future in mid-2020, reinforced in my mind how important it is to broaden the scope of who gets to 'future.' There has never been a better time to learn how to imagine new possibilities and incorporate more diversity of experiences and points of view into the process. If you want to engage communities and make new, different, and more resilient futures happen, Smith and Ashby's book provides both a manual and a call for doing so." ― Matt Jones, Principal Designer, Google AI

"When the going gets weird, the weird turn pro. The old pros at Changeist have written the definitive guide to thinking around corners, out of quarantine, and through the uncertainty ahead. How to Future contains all the accrued foresight you need to begin practicing futures as a team or organization, and persuasively argues that your "return on vision" will trump straight-line projections every time." ― Greg Lindsay, Director of Applied Research, NewCities Foundation

"Just like great science fiction, 'futuring' isn't about trying to predict the future; it's about stimulating creative thinking about a range of possible futures. In How to Future, two of the best strategic foresight professionals in the business share all of their secrets, explaining how you can use the same tools they use to help their clients systematically think about and prepare for what's coming next--whatever it might be. It's a toolbox for taking control of your own future." ― Kevin Bankston, AI Policy Director at Facebook and Fellow at Arizona State University's Center for Science and the Imagination

"The Future is no longer uncertain once you have read How to Future. The book does a brilliant job of providing the reader with the confidence and know-how to embrace uncertainty and work purposefully towards the future with ease. Using models of possibility and clear framework tools, anyone can learn to understand, predict, and shape the future, which is particularly refreshing considering the fact that futuring can often feel like an intimidating task." ― Julie Doleman, Managing Director, Global Expansion at Experian Consumer Services

"Smith and Ashby have done our increasingly uncertain world a service with How to Future by sharing the crown jewels of the futurists' trade. This book is filled with plain-spoken but extremely sophisticated guidance on how to understand-and prepare for-what's over the horizon." ― August Cole, co-author of Burn In: A Novel of the Real Robotic Revolution and Ghost Fleet: A Novel of the Next World War

"The future is rarely singular, and even more rarely stable. And there are few voices I would rather have in my head, to keep me company into all those futures than Scott Smith and Madeline Ashby. Drawing on more than two decades of expertise and experience, this book is an exemplary way-finding tool, full of helpful instructions and sign-posts that will be unfailing useful no matter where you find yourself. And the book is also an incantation: summon the future, they write, but do it with intentionality, a sense of purpose, and a strong moral compass!" ― Distinguished Professor Genevieve Bell, Director of the 3A Institute, Australian National University and Senior Fellow, Intel Corporation
--This text refers to the paperback edition.

Review

"In a world that needs proper, grown-up futures thinking more than ever, How To Future is simply brilliant - it's the tonic (and the gin!) we've been waiting for. A true manual to futuring, it is both accessible and wise, written by two of the leading thinkers in the field with their characteristic wry pragmatism. With hope and without hype, the book shows us how to better think about, prepare for, and deal with the many strange things the future yet has to offer." ― Professor Alf Rehn, Author “Innovation for the Fatigued"

"Just like great science fiction, 'futuring' isn't about trying to predict the future; it's about stimulating creative thinking about a range of possible futures. In How to Future, two of the best strategic foresight professionals in the business share all of their secrets, explaining how you can use the same tools they use to help their clients systematically think about and prepare for what's coming next--whatever it might be. It's a toolbox for taking control of your own future." ― Kevin Bankston, AI Policy Director at Facebook and Fellow at Arizona State University's Center for Science and the Imagination

"The Future is no longer uncertain once you have read How to Future. The book does a brilliant job of providing the reader with the confidence and know-how to embrace uncertainty and work purposefully towards the future with ease. Using models of possibility and clear framework tools, anyone can learn to understand, predict, and shape the future, which is particularly refreshing considering the fact that futuring can often feel like an intimidating task." ― Julie Doleman, Managing Director, Global Expansion at Experian Consumer Services

"Reading How to Future in mid-2020, reinforced in my mind how important it is to broaden the scope of who gets to 'future.' There has never been a better time to learn how to imagine new possibilities and incorporate more diversity of experiences and points of view into the process. If you want to engage communities and make new, different, and more resilient futures happen, Smith and Ashby's book provides both a manual and a call for doing so." ― Matt Jones, Principal Designer, Google AI

"When the going gets weird, the weird turn pro. The old pros at Changeist have written the definitive guide to thinking around corners, out of quarantine, and through the uncertainty ahead. How to Future contains all the accrued foresight you need to begin practicing futures as a team or organization, and persuasively argues that your "return on vision" will trump straight-line projections every time." ― Greg Lindsay, Director of Applied Research, NewCities Foundation

"The future is rarely singular, and even more rarely stable. And there are few voices I would rather have in my head, to keep me company into all those futures than Scott Smith and Madeline Ashby. Drawing on more than two decades of expertise and experience, this book is an exemplary way-finding tool, full of helpful instructions and sign-posts that will be unfailing useful no matter where you find yourself. And the book is also an incantation: summon the future, they write, but do it with intentionality, a sense of purpose, and a strong moral compass!" ― Distinguished Professor Genevieve Bell, Director of the 3A Institute, Australian National University and Senior Fellow, Intel Corporation

"Smith and Ashby have done our increasingly uncertain world a service with How to Future by sharing the crown jewels of the futurists' trade. This book is filled with plain-spoken but extremely sophisticated guidance on how to understand-and prepare for-what's over the horizon." ― August Cole, co-author of Burn In: A Novel of the Real Robotic Revolution and Ghost Fleet: A Novel of the Next World War
--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B08HJCXL4W
  • Publisher ‏ : ‎ Kogan Page; 1st edition (September 10, 2020)
  • Publication date ‏ : ‎ September 10, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3320 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 248 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.3 out of 5 stars 37 ratings

About the author

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As founder and managing partner of Changeist since 2007, Scott points the way for the team's research, and manages partnerships and strategic direction for the group.

His work focuses on guiding large organisations toward better futures by blending foresight, narrative design, and strategic thinking to uncover critical trends and insights, create future roadmaps, bring new visions to life, and align strategy with action in complex environments.

Scott has worked with global institutions, including SWIFT, UNICEF, The International Federation of Red Cross and Red Crescent Societies, the European Commission, The Royal Society, and the Dubai Future Foundation. Scott has also led engagements with some of the largest and most respected global financial, retail, telecoms, technology and media brands, such as the BBC, The New York Times, ASOS, and Comcast. He has designed and delivered futures projects, talks and workshops in over a dozen countries and facilitated projects and workshops multiple languages.

Scott also heads the Strategic Foresight programme for Dubai Future Academy, and lectures in the Innovation &amp; Future Thinking programme at IED Barcelona, a course he helped create. He has written for The Atlantic, Quartz, The Next Web, WIRED UK, How We Get to Next, Medium, The Long View, and HOLO 2, and spoken at major events as diverse as The Next Web, Lift, Helsinki's Flow Festival, South Australia's Open State, EPIC, SxSW, Sibos, FutureEverything, PRIMER EU, NEXT14, 15 and 19, and me Convention.

He has more than 25 years’ experience in forecasting, and has lived in three countries over that time. He is currently based in Amsterdam, where his spare time is currently devoted to developing several fiction and documentary projects. He is currently writing a book about the practice of futuring to be published in 2020, and co-hosts the Underfutures podcast.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
37 global ratings

Top review from the United States

Reviewed in the United States on May 14, 2021
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