
How Propaganda Works
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Our democracy today is fraught with political campaigns, lobbyists, liberal media, and Fox News commentators, all using language to influence the way we think and reason about public issues. Even so, many of us believe that propaganda and manipulation aren't problems for us - not in the way they were for the totalitarian societies of the mid-20th century. In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy - particularly the ideals of democratic deliberation and equality - and how it has damaged democracies of the past.
Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propaganda's selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the 20th century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States.
- Listening Length12 hours and 49 minutes
- Audible release dateAugust 25, 2020
- LanguageEnglish
- ASINB08FXTBRY1
- VersionUnabridged
- Program TypeAudiobook
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Product details
Listening Length | 12 hours and 49 minutes |
---|---|
Author | Jason Stanley |
Narrator | Tom Parks |
Whispersync for Voice | Ready |
Audible.com Release Date | August 25, 2020 |
Publisher | Tantor Audio |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B08FXTBRY1 |
Best Sellers Rank | #34,497 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #41 in Political Philosophy (Audible Books & Originals) #56 in Propaganda & Political Psychology #64 in Philosophy of Logic & Language |
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For instance, right at the beginning (page 3) he introduces (but fails to define) his concept of "flawed ideology" (implying some ideologies are flawed, and others are not.) He then proceeds to say: "When societies are unjust, for example, in the distribution of wealth, we can expect the emergence of flawed ideologies... In a society that is unjust, due to unjust distinctions between persons, ways of rationalizing undeserved privilege become ossified into rigid and unchangeable belief." This is basically Marx's theory of class identity and class-based struggle. Characterizing differences in prosperity as "the distribution of wealth" and differences in philosophy as "ways of rationalizing undeserved privilege" implies fundamentally Marxist assumptions about the nature of wealth (something "distributed" by the system) and class identity ("undeserved privilege"). You can certainly make an argument for these things-- as indeed, innumerable Marxist scholars have-- but they are NOT self-evident truths to be tabled without critical examination. Such a intellectual presentation that fails to acknowledge its obvious intellectual pedigree would fail any decent dissertation committee.
The bigger flaw, though, is that by building in a whole host of untenable Marxist assumptions about class and race and politics and human nature, the author makes this exploration of propaganda into just another long diatribe about social justice and dialectical materialism. "Good" propaganda is something oppressed people do, and "bad" propaganda is something privileged people do. In Stanley's conception, the morality or immorality of propaganda is derived from the class identity of the one doing the propaganda work. (This again is classic Marxism-Leninism.) The full explication of this deeply flawed and dangerous idea comes in pages 76-77, in which he basically admits that he is not attempting to be unbiased. "It might be thought that my project in this book requires a neutral stance, a nonideological perspective... The fact that there is no neutral stance cannot lead us to political paralysis, or to skepticism about political and moral reality." This totally undermines the legitimacy of his whole book, because what he's saying here is that this is self-consciously a work of ideology. There's a difference between a *perspective* (a lens through which to examine something) and an *ideology* (a self-referential set of beliefs).
How Propaganda Works is, sadly, an ideological work, not really that different from the kinds of studies commissioned by the Communist Party in China. Go back and read Bernays or Ellul, or (more recently) Peter Pomerantsev. Let this one go.
P.S. Not that it should matter, but I'm a liberal atheist.
Now I have seen some reviews on here stating "he should've called this an argument for marxism" or something of that nature. People approaching this book with that attitude are probably part of the crowd Stanley is rightfully critiquing. In fact, just to play Stanley's advocate, must of the negative reviews I have seen on here are not for the right reasons, I believe.
I can't give this book two and a half stars so I will bump it to three. If this book was better organized and more concise and contained more original argument, I would easily give it four stars.
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In my opinion the biggest take-home from How Propaganda Works is that the moral dividing line is not between propaganda and ordinary speech, the most important moral dividing line is between propaganda that undermines democracy and propaganda that boosts democracy. Propaganda is a particular means of communication, used at times by all political systems but it is the only way that authoritarian political systems communicate to the public. Propaganda serves to conceal structural inequalities; it is the everyday means by which any authoritarian regime controls the populace.
Stanley is saying that propaganda is more of an issue in democratic systems because the bad kind is a direct threat to democracy. He calls the bad propaganda, “demagoguery”; as it was first described by Plato, in his book, The Republic, written twenty-four hundred years ago, it is a message that on the surface appears to be supporting democracy but the real intention is to subvert the democratic system.
How Propaganda Works was written before 2016. But Jason Stanley’s book “ How Fascism Works” focuses on Trump as the clearest current example. The current Trump Presidency is in a class all by itself when it comes to examples of demagoguery. For instance Trump’s focus on immigration and the immigrant caravans from Central America, weeks before the 2018 midterm election, was intended to heighten passions and inflame tensions in order to motivate his followers to get out and vote. The result was that more Republicans got out to vote in the midterms than might have otherwise if Trump had not stoked racial fears. Getting more people to vote seems to support democracy doesn’t it?
Jason Stanley points out that using racial prejudice to motivate political movements harms the deliberative process in democracies, because it makes it more difficult to have rational discussions about immigration, social welfare and other important issues when certain groups are targeted as less worthy of consideration.
If you need an example of what Stanley is getting at, look no further than the United States. We only have to look at the amount of child poverty, poor educational results, poor access to medicine for low income groups, diminished life expectancies, and poor post-partum survival statistics to realize that America is an outlier on major measures of public health, given its per capita GNP. To stoke fears about immigrants is really about playing to people’s prejudice, and what it does is make it far harder for anyone to deal constructively with issues like immigration, public health, and social welfare.
Since the invention and widespread use of the internet and social networks on the internet we are seeing the rise of a new danger. We saw it first come to prominence in the U.S. Presidential election of 2016 when Vladimir Putin outsourced computer hacking and trolling to shadowy individuals and organizations dedicated to one of Putin’s prime goals - that of weakening the Western Alliance. It is also a homegrown phenomenon in the U.S. perfected by Steve Bannon and Breitbart News, where propaganda is effectively outsourced to private individuals and groups using social media to sow hatred and prejudice.
Something just as alarming is the mushrooming of conspiracy theories on youtube and on the internet, also specialised in by the Kremlin via it’s T.V. mouthpiece: Russia Today. Trump himself is no stranger to this form of propaganda, during the Obama Presidency he actively promoted a discredited conspiracy theory that President Obama was born in Kenya. Conspiracy theories like Birtherism and the 9/11 “Truther” conspiracy are like hidden corrosives to the democratic system. The more people believe them the less they trust the government and the media, and the safer they feel inside of a bubble of fellow “truthers”. This makes them all the more susceptible to the next conspiracy theory or, and this is more dangerous, it makes them susceptible to trusting someone like Trump who seemingly creates his own reality and “alternative facts” whenever he likes.
I found “How Propaganda Works” did a good job of zeroing in on the major issues of Inequality, destruction of democratic deliberation, and the threat to our shared knowledge. It’s also worth noting his point that propaganda is the default mass communication system for authoritarian political systems. It works for Putin and Trump. It doesn’t work for democracy.
If you are a Philosophy or Social Sciences major you will love this book, it has a wealth of references to contemporary analytic and feminist philosophy. Otherwise I would recommend Stanley’s much more prescient book “How Fascism Works”.


